Is This What Your Car's Cockpit Will Look Like In 2025?

Audi says their Virtual Cockpit is a pretty big deal. Set to debut on the all-new 2015 Audi TT and then at least three other new cars, it eliminates the center screen and gauge cluster for a display right in front of the driver. But what will instrumentation look like in 10 years? » 3/19/14 10:36am 3/19/14 10:36am

This Ad's Amazing Optical Illusion Reveals the Hazards Of Driving

Audi's luxury vehicles include a neat night-vision system that will automatically warn drivers about hazards on the road. And to drive home just how life-saving it can be, the company's ad agency created a brilliant billboard in an airport with a secret hazard that was only revealed to passengers when they got closer… » 3/12/14 10:26am 3/12/14 10:26am

The Best of CES 2014

CES ain't quite what it used to be. Pretty much all the big guys have pulled out in favor of doing their own events. The phones are OK and the 4K TVs pretty, but a dime a dozen. But there are still some hidden treasures that are amazing. Here's all the stuff from CES that made us squeal with glee. » 1/10/14 1:23pm 1/10/14 1:23pm

Audi's Traffic Light Assistance Ensures You Never Hit a Red Light

The only thing more annoying than having to obey the speed limit when driving is having to frequently stop at red lights. So in a brilliant attempt to become the world's awesomest automaker, Audi has created a new in-dash system that tells you how fast or slow you need to drive in order to hit as many green lights as… » 1/10/14 12:40pm 1/10/14 12:40pm

Audi Has an In-Car Tablet For Some Reason

One might think that if you wanted a tablet in your car, you would bring the tablet you already had and... bring it into your car. Not so, Audi, which today announced its Smart Display tablet, giving you control over your car's infotainment from the back seat but also able to join you in a hot tub sesh. » 1/07/14 1:34pm 1/07/14 1:34pm

Audi Shows Off the Brains of Its Future Self-Driving Cars

Tonight during its CES keynote detailed what it means about the future of mobility including self-driving cars and connected technologies. Importantly, it detailed the brain that will ultimately allow a car to drive itself—by rolling out its "piloted A7". The car is gorgeous, as for the brain, it looks like a massive… » 1/07/14 12:02am 1/07/14 12:02am

Google Is Taking Android to the Car With Audi, GM, Honda and Hyundai

Google has just announced that it's joining forces with Audi, GM, Honda, Hyundai and Nvidia to create the Open Automotive Alliance. In other words, it's planning to take Android to the automobile. » 1/06/14 3:40am 1/06/14 3:40am

An Audi You Can Give As a Pre-School Graduation Gift

Before you scoff in disbelief at the $450 price tag on this adorable children's toy, remember that you're actually getting two ride-ons for the price of one here. The Mini Runner, made from a hydroformed lightweight aluminum frame, converts from a sit down balance bike to a standing scooter with minimal fuss and muss. » 10/07/13 2:40pm 10/07/13 2:40pm

An Audi Masterpiece That Belongs On Your Mantle, Not Your Driveway

Taking inspiration from Porsche's decision to break out into designing everything from sleds to cellphones, Audi's decided that it now wants to apply its design chops to beautiful objects without four wheels. And the car maker's first creation is a stunning see-through table clock that leaves its complex engine… » 9/23/13 11:20am 9/23/13 11:20am

Leonard Nimoy Smack Talks Zachary Quinto, Drops F-Bomb In Audi Ad

Spocks both past and present face off in a battle of wits and driving in this hilarious Audi video posted to YouTube yesterday. There's Leonard Nimoy besting Zachary Quinto at chess, singing the "The Ballad of Bilbo Baggins," and using a vulcan nerve pinch. There's also a lot of smack talk. » 5/07/13 10:49am 5/07/13 10:49am

The Race Car-Inspired Chair Designed Using Direct Feedback From Your…

Furniture designers have a general idea of what makes for comfortable furniture, thanks to years of research, intuition, and user feedback filtered down into theory. But much of this has largely been driven by qualitative feedback instead of something more quantitative. That's what the R18 Ultra chair wants to change. » 5/08/12 3:40pm 5/08/12 3:40pm

Okay, Nope: This Is the Best Booth at CES

I'm sure whatever booth Robbie checked out at CES is great, but the best booth at CES didn't come from an ultrabook or smart TV manufactuer. Nope, it came from Audi. I am steadfast in my belief that it is BETTER. Like OMGDONTEVENTRYTOARGUEWITHME better. What makes it so great, exactly? Um, have you looked at the photos … » 1/13/12 10:00am 1/13/12 10:00am