How Neal Stephenson Is Helping To Make Snow Crash's Metaverse A Reality

Magic Leap's mysterious augmented reality tech promises to "bring magic back into the world." And now Neal Stephenson, who imagined the virtual Metaverse in his 1992 novel Snow Crash, has joined the company. He tells io9 why this technology may "demand a new way of thinking." » 12/16/14 1:37pm Tuesday 1:37pm

Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… » 12/05/14 12:25pm 12/05/14 12:25pm

How Magic Leap Is Secretly Creating a New Alternate Reality

Don't you hate it when someone claims to have a magical new technology, but won't tell you how it works? When I saw that a super stealthy startup called Magic Leap had raised $542 million to make animals appear out of thin air, I resolved to find out exactly what was going on. Here's what I found. » 11/19/14 2:40pm 11/19/14 2:40pm

Funny monster animations get inserted into everyday situations

Our favorite augmented reality artist, Marty Cooper, is back with more hilarious doodle fun in Aug(De)Mented Reality 2. You know the drill, he takes seemingly normal situations and inserts his adorable monsters into them. Those creatures can take eating pizza and watching cars drive by look absurd. » 11/04/14 1:30am 11/04/14 1:30am

Augmented Reality Climbing Walls Turn Mountaineering Into a Game

There are lots of reasons to tackle a climbing wall at your local gym: it's great exercise, it can improve your hand-eye coordination, and it helps instill useful mountaineering skills should you ever find yourself trapped on a cliff. But researchers at Aalto University in Finland want to take them one step further » 7/23/14 1:44pm 7/23/14 1:44pm

These Augmented Reality Specs Can Turn a Regular Joe into James Bond

While 007 can seemingly pull off any impossible mission without breaking a sweat, real world field intelligence agents don't have it nearly that easy. They must maintain encyclopedic mental records of names and faces as well as relay information to and from HQ—all without blowing their covers. To give its agents an… » 6/25/14 7:40pm 6/25/14 7:40pm

An Augmented Reality Made With Hand-Drawn Cartoons and an iPhone

Prolific doodler Marty Cooper carries around animation cels, a marker, and some Wite-Out as he wanders the city, creating whimsical scenes that turn mundane background imagery into charming mini-stories. And he painstakingly captures them on his iPhone to create the animated world of Aug(De)Mented Reality. » 5/24/14 6:05pm 5/24/14 6:05pm