Let's talk about the word "classic." Classic can mean "timeless," as in an ageless beauty that never fades or a joke with a punchline that always hits. It can also mean "old," like the candy red '57 Chevy you'll probably never see on a modern highway. Which one describes the BlackBerry Classic? Take a guess.
When you hear the word "smartphone," what image pops into your mind? Maybe it's the phone you own or the one you desperately want. Maybe it's even a favorite pocket companion from years past. Whatever it may be, one thing is likely certain: it looks nothing like the BlackBerry Passport.
Today, BlackBerry is giving us our first look at one of the key features of BB 10.3: A voice assistant. Like everything else the company formerly known as RIM does these days, BlackBerry Assistant would have been revolutionary years ago. Today, it's just an obvious feature that's too late to make it a differentiator.