QR Codes on Athletes' Butts Is a Stupid, Sexist IdeaKwame Opam8/10/11 10:20am147EditPromoteGo to permalinkFor some reason, beach volleyball isn't taken all that seriously in the UK. Why? It's a legitimate sport. It's not all about the sex. So how are these athletes battling the stigma? With QR codes on their asses. You're welcome.