This is why the World Cup is the greatest sports competition on Earth

This might be just an ad but it's electrifying. It truly shows what the World Cup is all about, what it means to everyone involved, from the players to the last fan. It's almost a mystical experience. Supernatural. Unexplainable. And the best thing is that it's just about to start. Enjoy! » 6/05/14 8:46pm 6/05/14 8:46pm

Why Isn't the Guy Who Designed Beats Going to Work For Apple, Too?

When Apple bought Beats earlier this week, it also got two high-profile new employees. Dr. Dre is going to work for Apple. So is music mogul Jimmy Iovine. But there's one surprise: Robert Brunner, the industrial designer behind Beats, is not coming along for the ride. Maybe because he worked at Apple 25 years ago. » 5/29/14 3:10pm 5/29/14 3:10pm

Beat By Dre: The Exclusive Inside Story of How Monster Lost the World

There's never been anything like Beats By Dre. The bulky rainbow headphones are a gaudy staple of malls, planes, clubs, and sidewalks everywhere: as mammoth, beloved, and expensive as their namesake. But Dr. Dre didn't just hatch the flashy lineup from his freight train chest: The venture began as an unlikely… » 2/07/13 9:30am 2/07/13 9:30am

Tim Tebow's Press Conference Sucked, or Why the Celebrity Headphone…

At the end of December, a PR agency representing Tim Tebow's new signature line of Soul brand headphones—model number SL300, $299.95 retail—emailed us to invite us to a CES event at which Tebow himself would be showcasing his headphones and "speaking with the media." The event was total bullshit. Just like celebrity… » 1/11/13 5:13pm 1/11/13 5:13pm

Lil Wayne Wearing $1 Million Beats by Dre Headphones Is a Diamond…

I'm a big fan of Lil Wayne. I was with him before he became good (pre-Carter days) and totally support his placement atop the hip hop perch but Mr. Weezy F., I can't support you on this. What the hell are you doing wearing a $1 million diamond studded Beats by Dre headphones at a basketball game? » 2/27/12 12:40pm 2/27/12 12:40pm