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Highly Reflective Clothing Turns Paparazzi's Camera Flashes Against Them

Even if you're not a celebrity, some of us just don't like having our picture taken and spread around social media. Until now, assaulting the person behind the camera was the only way to make it stop, but Betabrand's new Flashback clothing turns the photographer's gear against them by reflecting the light from a flash… »2/09/15 9:30am2/09/15 9:30am

A Hoodie Made From Speaker Fabric Won't Muffle Your Headphones

Originally designed for home or recording studio use, over-the-ear headphones somehow became a popular choice for music aficionados on-the-go. We can probably blame Sony's Walkman for that, but it means that Betabrand's new Audio Engineer's Hoodie—which uses speaker fabric on the hood so headphones can be worn over… »7/17/14 5:50pm7/17/14 5:50pm

Gay Jeans Reveal Rainbow Threads With Every Wash And Wear

You may think you know a pair of pants when you buy 'em, but denim's true character isn't revealed until your trou are well-loved, worn-in, and sudsed up a few times. Rather than just fade out like most pairs on the market—booooring—Betabrand's new Gay Jeans (yup) have a technicolor surprise hiding underneath the… »4/16/14 7:48pm4/16/14 7:48pm