Birchbox! You are not making this very easy! I want to love you, I mostly do, but then you go and say something completely asinine about the quality of a product being of lesser importance than how cute it is, and I just can't.
Back in April, I wrote one of my first-ever Gizmodo posts, a rant about the monthly mail-order grooming service Birchbox and how their male/female skewed boxes tended to reinforce gender constructs in a pretty annoying way.
Launched in September 2010 by Harvard Business School pals Katie Beauchamp and Hayley Barna, Birchbox is the mystery-box subscription service that for $10/month sends a box containing jumbo-size new and novel cosmetics samples to each of its 100k subscribers. So far, Birchbox has been essentially ladies-only. The…