BLU-RAY DISC PLAYER DMP-BD50 FACT SHEET

BD-Live
The DMP-BD50's Ethernet terminal is a gateway for Internet connection, which paves the way to an entirely new form of movie-plus-Internet entertainment. In the future, BD-Live users will be able to participate in quizzes and challenge each other to interactive games that are linked to bonus movie content on BD discs. BD-Live also supports other interactive functions, such as Picture-in-Picture and Audio Mixing.

Interactive Functions
Picture-In-Picture
With Picture-in-Picture, a small sub-window is displayed over the main image. There are four examples of Picture-in-Picture modes, each offering distinct functions. They include Enhanced Commentary, Backstage Pass Function, Peek Behind The Animation and Audio Mixing.

Enhanced Commentary*
BD media goes considerably beyond the kind of audio commentary provided in many DVD movies, such as a director discussing the film. Enhanced Commentary makes it possible, for example, for the director or actors to appear in the sub-window (as if they are standing in front of the screen) and point to actors or equipment as they make their comments.

Backstage Pass Function*
This lets you access additional information provided about people, places or things in a BD movie. Use the remote control to select an element highlighted on the screen, and a sub-window opens with the information. For example, there could be notes about the clothing or accessories an actor is wearing or the restaurant in which a scene is set.

Peek Behind The Animation*
While playing back a movie with dubbed-in voices - for example, a feature-length animation - this feature lets you watch in a sub-window as the actors read their parts. You can see the actors' gestures and expressions as they speak, giving you an inside look at a whole facet of moviemaking you've never seen before.

Audio Mixing*
The Audio Mixing function lets you choose which soundtrack to listen to: the one from the content playing in the main window, the one from the sub-window, or both at the same time. The sub-window soundtrack can also be reproduced in 5.1-channel surround sound.

*Depending upon program contents.

Other BD-Live Possibilities
The future is expected to bring a host of imaginative new features. For example, the DMP-BD50 will be able to connect directly to the Internet and download additional content from Websites to an SD Memory Card for more viewing and playing enjoyment.

HIGH-DEFINITION PICTURE AND SOUND QUALITY
UniPhier®
Combining a PHL Reference Chroma Processor with advanced P4HD imaging technology, Uniphier, the Precise Digital Video processor reproduces crisp, natural colors that are extremely faithful to the original movie. The beautiful images are complemented by an exceptionally pure, accurate sound achieved through Audio Re-master and other leading-edge audio technologies. Uniphier reflects the advanced encoding and authoring technologies developed by Panasonic Hollywood Laboratory (PHL) in collaboration with film industry professionals. With Uniphier at its heart, the DMP-BD50 provides a level of image and sound quality that meets Hollywood's stringent demands - so you experience movies just the way they were meant to be experienced.

Precise Digital Video
PHL Reference Chroma Processor
The PHL Reference Chroma Processor up-samples (4:2:0 to 4:2:2) the color information in decoded video signals. Using proprietary Panasonic technology, this innovative circuit faithfully reproduces the fine details and nuances of Blu-ray video streams that have been recorded with high quality image compression system. It generates images with all the clarity and depth that BD-Video movies have to offer.

P4HD (Pixel Precision Progressive Processing for HD)
To get the best HD images from a BD-Video disc, you need a player that renders high-quality progressive images, expresses motion smoothly, and draws sharp diagonal lines. The DMP-BD50's P4HD processes more than 15 billion pixels per second and applies the optimum processing to every pixel in the video data on the disc. The result is images with exceptional resolution.

Deep Color*
The DMP-BD50's HDMI output is Deep Color compatible. While the earlier HDMI V.1.2 offers 8-bit, 256-step gradation on 4:4:4, HDMI V.1.3 enables video signals to be sent on 12-bit, 4,096-step gradation at any format. This helps the DMP-BD50 reproduce natural looking colors with smooth gradation and minimal color banding.
*An HDMI™ V.1.3 compatible TV is required.

1080/24p Playback
The DMP-BD50 provides 1080/24p output (via HDMI) for Blu-ray titles and DVD titles. It reproduces movie images from a Blu-ray Disc in their original 24p form, with no need for conversion.

HD Audio Format Decoding and Output
The DMP-BD50 is equipped with decoders for the high-quality, lossless Dolby® TrueHD and DDTS-HD Master Audio™ audio formats. These formats theoretically contain the information to reproduce original sound sources in their entirety. Connection to an AV amplifier with 7.1-channel input capability enables sound quality on the level of a studio master system.

Audio Re-master for All Media
The DMP-BD50's Audio Re-master function compensates for data lost in the compression process used in BD and DVD recording. This helps create a fuller, richer sound that is extremely faithful to the original. It also brings re-mastering to the Blu-ray Disc for the first time ever.

HD Networking with SD Memory Card
The DMP-BD50 comes equipped with a slot for SD Memory Cards. Just take the SD Memory Card from your HD camcorder or digital still camera, and you're ready to view high resolution photos and motion images on your TV.

Linking with an HD Camcorder
The DMP-BD50 can play back AVCHD-format images shot with an HD camcorder, such as the Panasonic HDC-SD9. Images recorded onto the camcorder's SD Memory Card are output directly from the DMP-BD50's HDMI terminal in their original, high-quality 1920 x 1080 resolution. The DMP-BD50 also provides an AVCHD Direct Navigator function that makes it easy to search for particular scenes.

Linking with a Digital Camera
The DMP-BD50 can play back JPEG still images on an SD Memory Card, such as those recorded with a Lumix FZ3 digital camera. The DMP-BD50 can output the images to 1920 x 1080 resolution - ideal for a full-HD TV - and output them via the HDMI terminal*. Using the Slideshow playback feature, you can play a music CD at the same time you're showing the photos, so viewers enjoy both beautiful images and their favorite music.

VIERA LinkTM
Seamless GUI
You Can Control Your Blu-ray Disc™ Player with the TV Remote Control*
When the TV is on, the VIERA Link function lets you switch to home theater mode using just the Panasonic VIERA TV's remote control unit. Simply press the VIERA Link button on the TV's remote control and select "BD Player" on the VIERA Link Menu screen. The BD player's menu will display on the TV screen, and you can begin playback of a Blu-ray Disc or select from the Blu-ray disc menu.
*VIERA LinkTM is a new name for EZ SyncTM.
*Not All 2008 VIERA Link features are compatible with all 2006/2007 EZ SyncTM products.

BD Global Website
http://panasonic.net/blu-ray/

The movies themselves will start appearing in April, starting with Sony's own releases, Walk Hard: The Dewey Cox Story and The 6th Day. The update also brings new PSP interoperability, such as the ability to move a photo or music playlist from the PS3 to the PSP. All known details are below.

PLAYSTATION(R)3 To Support New Interactive Blu-ray Movie Features (BD-LIVE) With Upcoming System Software Update

PS3(TM) Owners Will Soon Enjoy Downloadable Movie Content, Games And More With Blu-ray Disc(TM) Profile 2.0; PS3's Interoperability With PSP(R) Will Also Be Enhanced

FOSTER CITY, Calif., March 20 /PRNewswire/ — Sony Computer Entertainment America (SCEA) today announced that the next system software update for PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, slated for release in late March, will add Blu-ray Disc(TM) (BD) Profile 2.0 or BD-LIVE, enabling PS3 owners to experience interactive features, such as downloadable video content, ringtones, games, and more. In addition to BD-LIVE, the system software update (v. 2.20) will enable photo and music playlists on PS3 to be copied to PSP(R)(PlayStation(R)Portable) handheld entertainment system, among other new features. These updates demonstrate how PS3 continues to evolve as a home entertainment hub with the flexibility to deliver the newest technology innovations that benefit PS3
owners.

"With Blu-ray established as the high-definition optical disc standard, more consumers are ready to jump in and take advantage of everything the format offers," said Scott A. Steinberg, vice president, product marketing, SCEA. "Whether you want to download movie extras, send ringtones to your phone, or play interactive games, BD-LIVE will offer exciting new ways to enjoy a Blu-ray movie. With these regular firmware updates and future-proofed technology, SCEA is making the 10-year lifecycle of PS3 possible."

BD Profile 2.0 requires an Internet connection and at least 1GB of local storage. The following features have all been demonstrated as possibilities with BD-Live and will vary by movie title.

— A variety of downloadable content can be offered, including bonus scenes, shorts, trailers, subtitles, ringtones that can be sent to mobile phones, images, and more.
— Interactive movie-based games can pit players who are sitting in the same room, or are across the world and online, against each other.

In conjunction with the PS3 firmware update, Sony Pictures Home Entertainment (SPHE) is pleased to announce two BD-LIVE enabled titles to be released on April 8 - Walk Hard: The Dewey Cox Story and The 6th Day. Both titles will include exclusive downloadable content that goes beyond what is available on the actual Blu-ray discs. These initial releases preview some of the exciting new developments that will soon be available from BD-LIVE on Blu- ray disc.

Beyond BD-LIVE, the new system software update enhances PS3 system's interoperability with PSP system, enabling users to take their favorite music and photo playlists with them on-the-go with their PSP. To copy a playlist, PSP and PS3 must first be connected with a USB cable, and the PSP must be in USB mode. Then, on PS3, select "Copy" in the option menu of each music or photo playlist, and choose PSP as the destination. Now the playlist order, and the songs or photos themselves, will be accessible on the PSP's Memory Stick PRO Duo anytime, anywhere. This new functionality makes it easer than ever to share media content between the two systems.

The following new features will also be included in the system software update.
— "Resume play" will enable PS3 system to start playing a Blu-ray disc and DVD at the point it was stopped, even if the disc had been removed.(*1)
— "Audio Output Device" will be a new Remote Play setting, enabling PSP to serve as a remote control for music played through PS3.
— PS3 system's Internet browser will be enhanced: Video files directly linked from a Web page will be able to be streamed, and the browser's view speed will be improved.
— DivX and WMV format videos that are larger than 2GB will be playable.
— "Mosquito Noise Reduction" will be added as an AV setting in the control panel of the DVD/BD player for improved movie playback.(*2)

*1 BD-J format disc is not supported.
*2 BD discs recorded with BDMV format are not supported.

About PS3 and PSP System Software Updates

PS3 and PSP systems were designed to continually evolve with regular system software updates that deliver new features. There's no additional investment required from consumers, who simply update their systems and can immediately enjoy the benefits of the added functionality. This process lengthens the lifecycle of PS3 and PSP, and consumers no longer have to worry about their hardware becoming outdated or missing out on exciting new capabilities. SCEA will continue to release system software updates on an ongoing basis. For further details and instructions on how to update the PS3 and PSP system software, please visit us.playstation.com.