The Color Blue Has Conquered the InternetLily Hay Newman10/27/13 12:09pm543EditPromoteDismissUndismissHideGo to permalinkShades of Gray. Orange Is The New Black. The Scarlet Letter. Colors are clearly important in marketing. We know. And you have also probably noticed that a lot of companies use blue in their logos. Plus Blue Is The Warmest Color. Sooooo yeah.