In the case of Blu-ray, I made the switch via a PS3, and strongly considered the value proposition of going that route (a great Blu-ray player + all the other "cool" stuff was my rationale).

As for the format, I love it. I can easily tell the difference and now order all my Netflix movies accordingly (where possible).

In fact, Netflix has been a huge boon for me in terms of my enjoyment of Blu-ray -- primarily because of the high cost of the discs and the fact that I've been able to discover things about Blu-ray that I wouldn't have otherwise discovered, such as not all Blu-rays are created equal in terms of quality, and features are only as useful or good as the effort and creativity behind them. If it weren't for that service, it is likely my enthusiasm for the medium would be near nil.

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