What's Microsoft got to compete with the MacBook Air's near-instant on? According to this recent demonstration from its Building Windows 8 blog, the ability to take a machine from fully powered off to booted up in just under eight seconds.
Imagine if your netbook went from completely powered off to fully booted and ready in two seconds. It would be an entirely different gadget in your life, wouldn't it? That's what Intel hopes.
To be fair, Microsoft hasn't come out and said that their goal is to have Windows 7 boot in 15 seconds. But they have said this:
For Windows 7, a top goal is to significantly increase the number of systems that experience very good boot times. In the lab, a very good system is one that boots in under 15 seconds.