Do you remember that jaw dropping video that showed beer being poured through the bottom of the glass? It all works because of this simple magnet attached to the bottom of the cup. The magnet raises up, to open, when being filled with the BottomsUP tap and keeps closed when you're drinking the brewski. Smart.
BottomsUP Beer is a beer tap that pours beer from the bottom of the glass. Yep, the bottom. It's supposedly way faster than the old fashioned way and most definitely way more ridiculously mind blowing. Check out the machine in action.