<![CDATA[Gizmodo: boylston street]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: boylston street]]> http://gizmodo.com/tag/boylstonstreet http://gizmodo.com/tag/boylstonstreet <![CDATA[First Tour: Huge Boston Apple Store]]> We're here at the Boylston Street Apple Store for Media Day. No line outside, but plenty of reporters playing with the toys. Ron Johnson, Apple's SVP of Retail, is here with hizonnah Mayor Thomas Menino to open the largest Apple Store in the country (confirmed!). The Mayah "loves" the store and made a joke at the expense of the Back Bay Architectural Commission, which was hesitant to approve the project. Menino said he wasn't a fan of the prior building and didn't know why anyone would want to save it for "historical" reasons. Get more details on the new location after the jump.

Head of Apple Retail Ron Johnson gave some insight into the planning behind the Boylston Street location. The spot was picked out in 2000, but took eight years of planning to get it built. Because of Apple's recent success, the store has grown significantly from what was originally planned. If the store were built back in 2000, when the retail initiative was just getting started, it would have been one floor. If it were built in 2005, when the iPod was just taking off, it would have been two floors. Now, with the success of the iPhone, iPod and Mac lines, the store has three floors.

The first floor is all Mac, the company's "most important product" according to Johnson. Floor two is dedicated to iPod, iPhone and all the third party accessories Apple offers. The third floor is dedicated to service, with a massive Genius Bar, sections for one-on-one, workshops and a second location for Apple's new "Pro Labs" initiative.

The Genius Bar, which boasts 17 black stools, can serve 1,000 people per day at full capacity, with the store open from 8AM to 11PM.

The store is also environmentally friendly, with vegetation on the roof and a rainwater recollection system which directs water from the roof directly into the Back Bay water table.

The store opens tomorrow, Thursday the 15th, at 6PM.apple_gr_roof_3.jpg(Roof photo by Joyce Hannon. All others by Jordan Golson)

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<![CDATA[New Boston Apple Store Largest In The United States (Updated Again)]]> Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store's main claim to fame? It's huge. We're talking largest Apple Store in the world country, by square footage. The store, in the city's historic Back Bay district, looks like a four-story glass cube. It's the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit — more than 10 times the 160/hour that the average store gets. It's something else inferiority-complex ravaged Bostonians can hold over New York. UPDATE May 13 2008: An Apple spokesperson has confirmed this is the largest store in the United States, besting the Fifth Avenue store in New York, but still smaller than Regent Street in London.
(Photos by Jordan Golson)

Sorry, I'm not so sure this is even close to the biggest. I am stupid. Some other sites have questioned this claim. Apple has never been forthcoming with information on upcoming stores, so we have to work this one out on our own.

The Boston Globe claimed back in 2007 that the store would be 21,350 square feet. The current largest location, the Regent Street store in London, has somewhere around 28,000 square feet of space.

ifoAppleStore says "...the [Boylston Street] lot is only 6,384 square-feet, so the store would have to be at least five stories to be larger than Regent Street (London), at 28,000 s.f."

The store is at least four stories above ground, (if you include the half-length fourth story that is hidden from street view) and likely has a floor or two of basement for stock-keeping purposes. This easily puts the store in the 26-32,000 sq ft range needed to beat Regent Street. There also may be discrepancies here between "sales space" and "back-of-house" space and what the employee meant by "largest in the world."

Apple hasn't gotten back to repeated requests for confirmation. Tag this one "plausible."

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