Speedform: Under Armour Has Built a Bra For Your Feet

Dave Dombrow, Under Armour's senior creative director of footwear, is tucked away in a random conference room in Chelsea Piers. It's the second time we've spoken to each other but this time it's a little different. Dave isn't showing me what shoes the Baltimore-based sportswear company already has in the market. No,… » 5/29/13 12:30pm 5/29/13 12:30pm

This Ice Bra Is Designed to Fight the Fukushima Nuclear Catastrophe

These are Super Cool Bras, underwear full of a special gel engineered to remain "soft and supple even when frozen." It's been designed to fight the Fukushima atomic catastrophe, which has made Japan to shut down all of its reactors. » 5/09/12 2:42pm 5/09/12 2:42pm

Playing with Boobs Is Funner Than Playing NES

Now if this were a Super NES we might be having a different conversation. No, but seriously, if you find a girl wearing this, she's a keeper. It's made by the same Etsy folks as the Pokeball bra. $30 [Etsy] » 6/24/11 10:20pm 6/24/11 10:20pm

Just Clap Your Hands to Take Off This Bra

If only this bra existed when I was a young buck fumbling with those darned complicated clasps or straps or chinese finger traps or whatever they call them. For this bra, all you need to do is clap your hands. Watch. » 2/10/11 8:20pm 2/10/11 8:20pm

Japanese Lingerie Maker Hopes To Promote Tourism With Talking Bra

Click to viewI'm not really sure if being welcomed into the country by a bra which speaks three languages will encourage anyone to visit Japan, but I certainly do appreciate lingerie maker Triumph's valiant effort to promote tourism in Tokyo. » 11/11/10 8:40pm 11/11/10 8:40pm

The Bra That Doubles as a Gas Mask Is Now For Sale

Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works: » 9/25/10 8:00pm 9/25/10 8:00pm

Japanese Putting Bra Lets You Golf Into Lingerie

Sometimes, you just want to practice your putting. If you're near a woman wearing Triumph's new golf outfit, and you can convince her to take it off, you can putt to your heart's content. » 11/11/09 4:40pm 11/11/09 4:40pm

Cup&Up Surgically Implanted Bras Won't Affect Lingerie Sales Any Time…

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs. » 11/10/09 5:40pm 11/10/09 5:40pm

This Inflating Bra Commercial Left Me Confused Yet Reaching For My…

Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me? » 11/07/09 12:03am 11/07/09 12:03am

Sleeping Bra Improves Your Misshapen Boobs

We have covered every crazy snake oil bra out there designed to improve a woman's bust, but so far nothing that claims to alter their shape. That is until the 'Sleeping Bust Up Bra'. » 10/14/09 9:40pm 10/14/09 9:40pm

Vibrating Breast Enhancer Claims to Boost Your Mammaries

Unlike Pangao's Magic Massage Bra, these bizarre little inserts support (cough) almost any bra to "quickly improve, firm and increase your bust." Apparently, "just a half hour per day" is all that's required to see results. » 8/12/09 5:15am 8/12/09 5:15am

Magic Massage Bra Enlarges Breasts

Oh Pangao, you got me at "Enlarge female's breast obviously: Pangao breast enhancer can stimulate female's breast, accelerate blood circulation and activate cell renewal and hormone secretion through physical massage with forceful vibration balls inside." YES! » 6/16/09 12:40pm 6/16/09 12:40pm

Japanese Marriage Bra Gently Nudges Men Toward Nuptials, With Boobs

Triumph international, the same guys who came up with the eminently practical Chopstick Bra, have channeled their proudly insincere energies into fake-solving Japan's declining marriage rate. Behold... The Marriage Hunting Bra. » 5/13/09 6:45am 5/13/09 6:45am

Musical Bra Barrages Boobs with Beats

Touching a boob is generally a satisfying experience. But what if you could take that thrill to the next level? And no, we're not talking two hands. We're talking soundtrack. » 3/11/09 3:20pm 3/11/09 3:20pm

Embedded Bra Improves Moods and Protects Boobs (From Harmful Cellphone…

Apparently, the folks in Japan are suckers for snake oil tourmaline trinkets like this bra that was recently unveiled at the Beauty World Japan exhibition in Tokyo. If you are not familiar, tourmaline is thought of as a "miracle electric stone" capable of blocking harmful radiation from cellphones, improving moods and… » 5/21/08 6:50pm 5/21/08 6:50pm

My Chopsticks Bra on Video Makes Me Hungry

Since we showed you the My Chopsticks Bra earlier this week, a video has surfaced, giving us a closer look at exactly how the "concept undergarment" works. The fact of the matter is, it doesn't work; the bowls are just a decorative flourish instead of containers for real food. Indeed, there are chopsticks that are… » 11/09/07 11:05am 11/09/07 11:05am

Bra, It's What's for Dinner

The My Chopsticks Bra is yet another triumph of Japanese German novelty underwear company (aptly named) Triumph International. In accordance with the Japanese dining table theme, the right cup is reserved for rice while the left is for miso soup. Neither food is real, of course, lest hungry perverts descend from all… » 11/07/07 10:17am 11/07/07 10:17am

Japanese Bra Also Carries Your Melons

We've seen all sorts of bras before, but this is the first we've come across that helps save the environment. Dubbed the No! Shopping Bag Bra, this lacy red undergarment has padded cups that when removed, transform into shopping bags that can be used to carry around your groceries, laundry, or other purchases and… » 11/09/06 11:27am 11/09/06 11:27am

Numetrex Heart Monitoring Sports Bra

The gateway to a woman's heart is through her bra, correct? Yes, very correct, and now we have proof. Introducing Numetrex's high-tech sports bra. Rather than having some ugly, gaudy heart sensor attached to your body somewhere, this one features an integrated sensor right in the bra fabric. The information picked up… » 12/13/05 1:11pm 12/13/05 1:11pm

Evian Water Bra

There is something about this new product that I can
t seem to look away from. It is a bra/bikini top manufactured by Evian. Yes, that Evian, maker of all things watery. This support top contains a pocket to hold water, preferably Evian mineral water. The water cools the breasts to prevent the deadly disease known as… » 8/25/05 10:30am 8/25/05 10:30am