Speedform: Under Armour Has Built a Bra For Your Feet

Dave Dombrow, Under Armour's senior creative director of footwear, is tucked away in a random conference room in Chelsea Piers. It's the second time we've spoken to each other but this time it's a little different. Dave isn't showing me what shoes the Baltimore-based sportswear company already has in the market. No,… » 5/29/13 12:30pm 5/29/13 12:30pm

The Bra That Doubles as a Gas Mask Is Now For Sale

Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works: » 9/25/10 8:00pm 9/25/10 8:00pm

Cup&Up Surgically Implanted Bras Won't Affect Lingerie Sales Any Time…

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs. » 11/10/09 5:40pm 11/10/09 5:40pm

Magic Massage Bra Enlarges Breasts

Oh Pangao, you got me at "Enlarge female's breast obviously: Pangao breast enhancer can stimulate female's breast, accelerate blood circulation and activate cell renewal and hormone secretion through physical massage with forceful vibration balls inside." YES! » 6/16/09 12:40pm 6/16/09 12:40pm

Embedded Bra Improves Moods and Protects Boobs (From Harmful Cellphone …

Apparently, the folks in Japan are suckers for snake oil tourmaline trinkets like this bra that was recently unveiled at the Beauty World Japan exhibition in Tokyo. If you are not familiar, tourmaline is thought of as a "miracle electric stone" capable of blocking harmful radiation from cellphones, improving moods and… » 5/21/08 6:50pm 5/21/08 6:50pm

My Chopsticks Bra on Video Makes Me Hungry

Since we showed you the My Chopsticks Bra earlier this week, a video has surfaced, giving us a closer look at exactly how the "concept undergarment" works. The fact of the matter is, it doesn't work; the bowls are just a decorative flourish instead of containers for real food. Indeed, there are chopsticks that are stowed … » 11/09/07 11:05am 11/09/07 11:05am