Bell announced a new helmet called the Pro Star and it is, without a doubt, the most important development in the last 50 years. This helmet doesn’t just protect your skull, it protects what’s inside it.
It's been coming into the spotlight more recently but NFL players have been dealing with brain injuries since the sport was first played. Combine the endless hard hits with the bigger, faster, stronger athletes and brains that weren't meant to be jiggled like that? Serious problems.