DARPA Plans To Scan Puppy Brains To Find the Smartest Dogs for War

War dogs. They are equal parts badass and cute. And on top of that, they're smart. They need to be to get the job done. In the interest of finding the cleverest canines for potential war-doggery, DARPA's got a plan to start scanning puppy brains in an MRI machine. But rest assured, those brains are still in the… » 1/26/13 1:00pm 1/26/13 1:00pm

Companies Scan Japanese Brains To Better Target Ads

Not content with focus groups and analyzing market trends, research firm Nielson and California-based NeuroFocus have launched a service in Japan that scans the brain waves of potential customers to help companies improve marketing. Their service basically measures how much ads actually grab the attention and tug at… » 11/13/08 12:00am 11/13/08 12:00am