http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png http://gizmodo.com/tag/brandimage http://gizmodo.com/tag/brandimage I tend to avoid bottled water—my tap-water's fine and way cheaper—but since millions don't think the same, this concept from designers Brand Image would be a way to reduce the eco-impact of all those nasty plastic bottles. The 360 is a paper bottle, molded from 100% recyclable, food-safe paper, and its simplicity makes even the venerable cardboard Tetra Pak drinks carton look outdated. These things are almost "printed-out," they stack, are re-sealable, and look fab. These ought to be real, and when they are I hope they get the texture of the "lip" right: you don't want fuzzy cardboardiness there. [Core77]

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