Water Rip-Off! Belfast Hotel Charges £26 for Bottle of Melted Ice

According to the United Nations, 783 million people lack access to clean water, and 2.5 billion people worldwide have inadequate sanitation. At the same time, the cataclysm of climate change grows ever nearer as the narcissistic complacency of our species prevents the collective action necessary to head off future… »7/26/15 1:00pm7/26/15 1:00pm

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty​

When you wrap a gift in fancy paper, the last thing you want is ugly pieces of tape stuck all over it. That's why 3M created its Scotch-brand tape that's nearly invisible, and a selling point that Hamburg-based ad agency Kolle Rebbe perfectly drove home with this clever packaging for the product that looks like a… »9/25/14 5:21pm9/25/14 5:21pm

The Loud, Messy, XTREME Graphic Design of the 90s

Today we learned that popular 1990s soda/xtreme sports pump-up drink Surge is back: Amazon will now deliver a 12-pack to your house for $14. If you hadn't thought about Surge since the late 1990s, it was probably a trip to see that distinctive green can again. And it brought up a question: Who designed this little gem… »9/15/14 4:16pm9/15/14 4:16pm

World Trade Center's $3.57 Million Branding Has an Impossible Job

Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world's top agencies to try to create branding that's never going to be sufficient. The very expensive and almost impossible task of creating a symbol to represent a space that will always… »8/14/14 4:48pm8/14/14 4:48pm

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

Hundreds of thousands of people attend the Olympics, and millions more watch them. So there's a lot riding on the way a city presents them, from advertising to stadiums. Rio just revealed what its 2016 Games will look like, and they've done a great job—not just because no enterprising internet perv has compared it to… »8/06/14 12:37pm8/06/14 12:37pm

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

We'd known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we've collected a handful of… »5/27/14 2:19pm5/27/14 2:19pm

The US Army Guide That Teaches Soldiers To Recognize Terrorist Logos

Modern warfare is defined by ambiguity—and with it, soldiers (and training) have had to adapt. Posted online this week, a U.S. Army document guides soldiers through the rigors of recognizing terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding. »9/27/13 4:40pm9/27/13 4:40pm

6 Cities and States Reinventing Themselves Through Branding

Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a… »9/17/13 9:00am9/17/13 9:00am