To be fair, we should have expected this: Back in June, there were reports that HTC representatives had been talking about a licensing issue that would keep any proprietary modifications off of phones with "With Google" branding. Sense is all HTC, and the MyTouch 3G is slapped with a Google logo, so this forthcoming update, which was announced at a press conference in Taiwan and will be available from HTC's website at some point in the near future, sounds like a distinctly foreign interest.

It's worth holding out for possible "clarifications" on this one—please, HTC, Google, or both, say something! Soothe us!—but this hemisphere's outlook isn't so great. Enjoy turning your Magics into Heroes for free, Eurojerks. At least we've got our homebrew.

Update: Another possible issue: The MyTouch 3G and Vodafone-labeled Magics have slightly less RAM than their HTC-branded counterparts, which means even the best hacked Hero ROMs don't run especially well. Yeah, not looking so great for ol' MyTouch here. [ePrice—Thanks, Taknarosh and Nick!]

Steven Guggenheimer, general manager of Application Platform & Development Marketing, outlined the plan in a speech yesterday at Computex. The theory behind the push, according to the report, is tied up with Microsoft's overstrict definition of "netbook", as gleaned from Windows 7 Starter Edition's alleged maximum specs.

The thinking is, I guess, that Microsoft would look bad for deeming one notebook as eligible for the discounted OS and not another, when the only difference between the two is an inch in screen size or a extra stick of RAM. By changing the term from "netbook" to the more descriptive, performance-aware "low cost small notebook PC," they can base the slim version of Windows 7 around that term's definition—which they are free to write—and avoid clashing with the public's broad preconceptions about what a netbook is.

Microsoft is planning to outline this plan in more detail today, but from here it looks a little silly. Microsoft can construct as many internal device categories as it wants, but to customers, a netbook will still be a netbook, and Windows 7 Starter Edition will be unreasonably exclusive. [Digitimes]

Over on Instructables this chap has a "how to" guide, so you can try it yourself. Assuming a) you can get hold of a laser-etcher and a helpful operator, b) you can defeat the safeties on the machine designed to stop you doing this and c) you're a total nutcase. Because doing this cooks your skin, frying small parcels of it into vapor. It's basically digital branding, and it exposes your body to mahoosive amounts of laser energy. And it hurts.

Got it? Look at the gallery again, and then promise me you're not going to try it. [Instructables]

The Orange County Register reports (and we confirmed with Cisco) that the Linksys brand is staying put, and will not be phased out in favor of consumer-branded Cisco equipment. This is important because Linksys is such a trusted name in consumer networking, as opposed to Cisco, which is only recognized by people in the business. So for the "near term," the Linksys brand will stay. In the long term, they will "examine their branding strategy going forward." So no promises. [FreedomBlogging]