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The New York Times Brand Studio Cares Most About Gay Rights (On Twitter)

Moments after the Supreme Court guaranteed everyone in the country the right to marry the person of their choosing this past Friday, gay America’s greatest allies sprung into action, loudly broadcasting their support for the decision. Without a thought to detractors, without a worry about the shrinking minority of… » 6/30/15 6:55pm 6/30/15 6:55pm

Amazon Dash Button: The Ultimate Convenience or the End of Civilization?

Amazon’s latest experimental product is the Dash button, a programmable key that makes reordering essentials like laundry detergent as easy as pushing Start on the microwave. Is this the best thing that ever happened to busy America? Or a sign that we’ve become the docile servants of our Amazon Prime accounts? » 3/31/15 7:00pm 3/31/15 7:00pm

Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… » 12/05/14 12:25pm 12/05/14 12:25pm

What the biggest companies are from each state in the US

The most popular brands in America are not always the largest companies making the most revenue. Brands that you know, stores that you go to and places that you associate with some states get replaced by faceless monoliths who basically repurpose oil, energy, technology, other people's money, etc. into more money. » 6/23/14 9:24pm 6/23/14 9:24pm

What if famous brands used famous cartoon characters as their logos?

Brilliant. Artist Bruce Yan remixes the logos of famous brands by inserting the cartoon characters we grew up with. So the Playboy bunny becomes a profile view of Bugs Bunny, the mermaid in the Starbucks Logo becomes Ariel, Charlie Brown is the BIC guy and so on. The twists are super clever and fun. » 2/04/14 1:04am 2/04/14 1:04am

What happens when you swap the colors of famous logos?

Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The results are so weird: coke is blue, Pepsi is red, Google is purple and Yahoo is colorful. It's like living in some… » 11/07/13 10:22pm 11/07/13 10:22pm

8 Unfortunate Vintage Candy Wrappers

According to a recent article on Smithsonian.com, the notion that poison candy is routinely distributed to unsuspecting children on Halloween is a myth perpetrated by advice columnists Dear Abby and Ann Landers in the 1980s and ’90s. But historically, candy meant for young consumers has sported poisonous-sounding, WTF… » 10/31/13 3:20pm 10/31/13 3:20pm

The History of the Pixar Logo Animation

Pixar's production logo—that animation sequence that pops up before a Pixar movie—is as iconic as they come. Who can't help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn its bulb towards you. But the Pixar logo animation wasn't always so adorable, a few of Pixar's early shorts had much… » 9/12/13 10:45pm 9/12/13 10:45pm

Yahoo Announced a New Logo By Not Announcing a New Yahoo Logo

In what could possibly be the most convoluted way to put on a new pair of purple pants, Yahoo has announced that it will be changing its infamous purple exclamation point logo into... something different. You see, it's not the new simple logo above even though Yahoo posted an image of that new logo in a release… » 8/07/13 12:32am 8/07/13 12:32am

These Parody Logos of Famous Brands Are More Honest Than the Real Logos

Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That's never fun. But if you get too adventurous, the Internet skewers you. That's why we're left with logos and brands that pretty much are all different degrees of… » 7/17/13 1:00am 7/17/13 1:00am

A Guide to the Fascinating Secret Language of Cattle Branding

The concept of cattle branding may make some people squeamish, but the ancient practice is one of the main factors keeping the world's cattle trade from falling into chaos. Of course, cattle rustlers snatching your steers was more of a problem in the mid-1800's, but there's still no better way of keeping your stock… » 6/26/13 11:43am 6/26/13 11:43am