Microsoft Is Helping Develop a Bra That Tells Women When to Stop Eating

Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to… » 12/05/13 5:20pm 12/05/13 5:20pm

A NASA Scientist Made an App Dedicated to More Secure Boobs

Bras are pretty much some of the oldest pieces of tech around—the undergarment can even trace its roots all the way back to the freelovin' days of ancient Greece. So as something most women wear nearly every day, it's amazing how many studies have come out claiming that ladies everywhere our wearing their bras all… » 8/14/13 12:00pm 8/14/13 12:00pm

Whoever Wears This R2-D2 Bra Won't Enjoy the Interactive Features

If you've been looking for a DIY project that combines your love of Star Wars with your ignorance of fashion trends, why not turn some papier-mâché and a hacked R2-D2 toy into a light-up brassiere complete with artoo sound effects? The hardest part of the build, as demonstrated by the mannequin in this video, is finding … » 4/01/13 2:20pm 4/01/13 2:20pm

The Bra That Doubles as a Gas Mask Is Now For Sale

Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works: » 9/25/10 8:00pm 9/25/10 8:00pm

Cup&Up Surgically Implanted Bras Won't Affect Lingerie Sales Any Time…

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs. » 11/10/09 5:40pm 11/10/09 5:40pm