Always at the forefront of the needlessly strange brassiere industry, Japan has revealed its newest breast-supporting wonder — a bra that can change its color and pattern! The weird part? Well, it's inspired by Disney's hit movie Frozen... so it only changes design when it touches your sister's bra.
Ladies! Do you find yourself exposing your bosoms for pretty much anybody you have a small amount of affection for? Then do I have good news for you! Japanese lingerie maker Ravijour has developed a bra whose clasp will only open when its wearer is experiencing true love.
Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to…
Bras are pretty much some of the oldest pieces of tech around—the undergarment can even trace its roots all the way back to the freelovin' days of ancient Greece. So as something most women wear nearly every day, it's amazing how many studies have come out claiming that ladies everywhere our wearing their bras all…
A woman walks down the street in that bra, people know she's not afraid of anything. Or at least Fox's legal department.
If you've been looking for a DIY project that combines your love of Star Wars with your ignorance of fashion trends, why not turn some papier-mâché and a hacked R2-D2 toy into a light-up brassiere complete with artoo sound effects? The hardest part of the build, as demonstrated by the mannequin in this video, is…
Sex sells. Blah, blah, blah. Wonderbra's lingerie x-ray vision app masquerading as an ad campaign is pretty incredible.
Here's an undergarment that offers both lift and Turtle Power. These masked cartoon peepers are ready to stare out from under your less turtle-filled clothes.
Contemporary bras are more comfortable, modified versions of corsets — or so it was believed, until a 2007 discovery changed the way we see women's underwear. Working with a team of her colleagues, archaeologist Beatrix Nutz recently publicized her discovery of several linen bras and some underwear in a medieval…
Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco, are the brains behind the newly launched online lingerie-retailer True & Co.
A new student-run startup has come up with a "sexy, yet functional pocketed bra." Finally.
Hey ladies! Nothing worse for a gal than waking up with a bad case of "wrinkled cleavage," amiright? Even if I'm not, négligée-creating La Decollete thinks I am, so they created the Sleeping Beauty Bra. It's, ahem, certainly interesting?
Click to viewI'm not really sure if being welcomed into the country by a bra which speaks three languages will encourage anyone to visit Japan, but I certainly do appreciate lingerie maker Triumph's valiant effort to promote tourism in Tokyo.
Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works:
I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs.
Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me?
Yes, that's Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O'Reilly's next wet dream. It's actually this:
A bevy of terrible contraptions have been concocted lately for the benefit of our breasts. Here are a few of the more recent "WTF get the away from me" over-the-shoulder boulder-holder gadgets.