Microsoft Is Helping Develop a Bra That Tells Women When to Stop Eating

Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to… » 12/05/13 5:20pm 12/05/13 5:20pm

A NASA Scientist Made an App Dedicated to More Secure Boobs

Bras are pretty much some of the oldest pieces of tech around—the undergarment can even trace its roots all the way back to the freelovin' days of ancient Greece. So as something most women wear nearly every day, it's amazing how many studies have come out claiming that ladies everywhere our wearing their bras all… » 8/14/13 12:00pm 8/14/13 12:00pm

Whoever Wears This R2-D2 Bra Won't Enjoy the Interactive Features

If you've been looking for a DIY project that combines your love of Star Wars with your ignorance of fashion trends, why not turn some papier-mâché and a hacked R2-D2 toy into a light-up brassiere complete with artoo sound effects? The hardest part of the build, as demonstrated by the mannequin in this video, is… » 4/01/13 2:20pm 4/01/13 2:20pm

Wonderbra Built a Free App That Lets You Strip a Model Down to Her…

Sex sells. Blah, blah, blah. Wonderbra's lingerie x-ray vision app masquerading as an ad campaign is pretty incredible. » 10/02/12 10:30pm 10/02/12 10:30pm

Ex-Microsoft Employees Create Algorithm for the Perfect-Fitting Bra

Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco, are the brains behind the newly launched online lingerie-retailer True & Co. » 5/31/12 2:00am 5/31/12 2:00am

Playing with Boobs Is Funner Than Playing NES

Now if this were a Super NES we might be having a different conversation. No, but seriously, if you find a girl wearing this, she's a keeper. It's made by the same Etsy folks as the Pokeball bra. $30 [Etsy] » 6/24/11 10:20pm 6/24/11 10:20pm

The Sleeping Beauty Bra Dubiously Attacks Chest Wrinkles

Hey ladies! Nothing worse for a gal than waking up with a bad case of "wrinkled cleavage," amiright? Even if I'm not, négligée-creating La Decollete thinks I am, so they created the Sleeping Beauty Bra. It's, ahem, certainly interesting? » 4/03/11 7:00pm 4/03/11 7:00pm

Japanese Lingerie Maker Hopes To Promote Tourism With Talking Bra

Click to viewI'm not really sure if being welcomed into the country by a bra which speaks three languages will encourage anyone to visit Japan, but I certainly do appreciate lingerie maker Triumph's valiant effort to promote tourism in Tokyo. » 11/11/10 8:40pm 11/11/10 8:40pm

The Bra That Doubles as a Gas Mask Is Now For Sale

Remember the Emergency Bra? It's the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I'm not joking. It's now available, here's how it works: » 9/25/10 8:00pm 9/25/10 8:00pm

Rice Bra: The Only Logical Deterrent to Food Shortages

Before you dare think this idea is even remotely sexy, I want you to consider something: There are hundreds of billions of microorganisms in a handful of soil...and a lactating rice paddy can only be worse. [NYDailyNews via Gawker] » 5/14/10 8:55am 5/14/10 8:55am

Cup&Up Surgically Implanted Bras Won't Affect Lingerie Sales Any Time…

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs. » 11/10/09 5:40pm 11/10/09 5:40pm

This Inflating Bra Commercial Left Me Confused Yet Reaching For My…

Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me? » 11/07/09 12:03am 11/07/09 12:03am

In the Event of an Emergency, Place the Nearest Brassiere Over Your…

Yes, that's Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O'Reilly's next wet dream. It's actually this: » 10/02/09 8:00am 10/02/09 8:00am

Japanese Marriage Bra Gently Nudges Men Toward Nuptials, With Boobs

Triumph international, the same guys who came up with the eminently practical Chopstick Bra, have channeled their proudly insincere energies into fake-solving Japan's declining marriage rate. Behold... The Marriage Hunting Bra. » 5/13/09 6:45am 5/13/09 6:45am

Musical Bra Barrages Boobs with Beats

Touching a boob is generally a satisfying experience. But what if you could take that thrill to the next level? And no, we're not talking two hands. We're talking soundtrack. » 3/11/09 3:20pm 3/11/09 3:20pm

Bra Dryer is the Most Useful Device Shaped Like a Pair of Boobs Ever

Hey ladies, are you sick of air drying your bras and having it take forever? Me too! That's why I totally love this BraDryer concept, which is specially designed for drying off your support garments. » 2/20/09 9:36am 2/20/09 9:36am

Prosthetic Nipples Add That Winter Glow All Year Long

Even with a perfect figure, it can be difficult to draw attention in the era of outpatient cosmetic surgery. Luckily the Nipple Pheromone is here to help. » 1/27/09 7:00pm 1/27/09 7:00pm

This Japanese Bust Roller Is Surely an Effective, Painless Device (NSFW)

Much like the search for El Dorado, the quest for perfect breasts has driven man around the globe. Today, it brings us to Japan. Again. » 1/20/09 6:00pm 1/20/09 6:00pm

Magnetic CoreBra Turns Breasts Into Refrigerator Novelties

We've all been there (who've touched a woman's torso). The passion. The heat. The clasp. The smug, "maybe you should practice this when I'm not home." The smugger, "maybe I do!" Now here's the solution. » 1/07/09 5:20pm 1/07/09 5:20pm