First, we can tell it's going to be a step up from the bottom rung due to the presence of Ethernet port—signifying BD-Live (Blu-ray Profile 2.0) capability—and analog 7.1 outputs. But what takes it beyond other players are the SACD and DVD-Audio logos on there. No current Blu-ray player can handle both of those formats as well as BD, DVD and CD.

OK, yes, we're thinking what you're thinking: The number of people who have collections of SACD and DVD-Audio is surely smaller than the number of people with HD DVD libraries—perhaps Oppo should have gone the full distance and put in HD DVD reading capability too. (We'll be sure to ask them when they start talking about this product.)

Given the visible feature set and Oppo's reputation in the upscaling world, we assume this will be one damn fine BD player. But I'll just say right now that it won't be cheap. [AVS Forum via Electronista]

UPDATE: Here's what Oppo confirms—no HD DVD of course, just as we suspected:

The BDP-83 will be a Profile 2.0 that features the ABT 2010 de-interlacing and scaling solution for both DVD and Blu-Ray media. The product as currently implemented supports SACD. We are investigating the possibility of DVD-Audio support.

The player will support the transportation and decoding of the Dolby Digital Plus, Dolby Digital TrueHD, DTS High Resolution, and DTS HD-Master. In the current implementation only the core DD and DTS are supported, but the hardware will support the transportation and decoding of these formats in the future.

No price has been established, but we are throwing around $499~699 as the possible price points. Anticipated release is Winter (November through February)

During the review he broke down some of the technology behind the eye popping specs, as well as taking note of a feature set that is high on performance and low on ordinary TV functions. Being a monitor, the 65VX100U does not feature a built-in HDTV or analog tuner and standard definition source imputs like composite and S-video. However, it does include 4 HDMI jacks, one component video, one PC input (VGA), and a RS-232 jack.

As far as performance is concerned, Gary compared it side by side with the 50-inch Kuro and found that Pioneer won on ultimate black level and in the effectiveness of its anti-reflective screen, but the latter results in an purple-reddish tint that can be clearly seen when compared side by side with the 65VX100U. The Kuro also requires a higher level signal to come out of black, which obscured details that the Panasonic did not. All in all, it seems that if you have $10,000 to plunk down on a 65-inch flat panel, the 65VX100U should be at the top of your list. [HD Guru]

We didn't give a single one of these speakers any kind of field test, and we're not going to pretend for a second that that matters. Thankfully, you and I are not the folks who have to view these speakers as anything more than absolutely beautiful monuments to silly rich audio fetishists. So let's ogle: take the Sonnance "Threewheeler" donught-y Bluetooth outdoor speaker shown above as only the beginning. It costs $21,000.

Plenty more where that came from in our captioned gallery:

Though the first buyers will likely be rich dudes, the movie business is also going to be interested in it as a monitor, since it can handle 120% of the HDTV color gamut, enough to maybe get a good looking movie on a TV for one damn time. And let's not forget that Pioneer has shut down its own panel production lines and plans to go with Panasonic's. I asked if Pioneer would get a shot at the sweet new one—though there wasn't a straight answer, the sense I got was "probably not, at least not at first." Go Panasonic, kicking some TV ass!

Of the apps by Crestron, Lifeware, Z-Wave and Control4 we've seen here at CEDIA, Crestron's seems to be farthest along (pictured above). It can control multiple rooms in multiple houses all via Wi-Fi or AT&T data, and is a free download and add-on. Z-Wave, probably the most accessible system that you don't have to have a Cribs-worthy home to run, will sadly charge you $10 a month for the privilege of freaking out your pets while you're on vacation or locking your doors from bed. Lifeware's app is still in its nascent stages, but it will pack more Media Center integrations (in case you're running the baddest Media Center in the world).
Control4's app (above) is the least impressive—the first version will only work in your home on the same Wi-Fi network as your system, which is puzzling. And it'll cost you a "license" that will likely be "over $100 and less than $500," to make up for lost touchscreen remote revenue.

All the apps are currently getting finishing touches, but each will be available before year-end. For now, check out iViewer.

Denver, CO – CEDIA EXPO 2008 – September 4 – 7, 2008 – Booth #410 – When you take the best possible options for high definition entertainment and combine them into one seriously powerful media server, you’re going to need a new name for the experience you create. Life|ware™, makers of whole home automation and entertainment solutions, have done just that, unveiling a new “High Density Television™” initiative that brings in more high definition entertainment and distributes it around the home more effectively than ever before.

“High Density TV reinvents how we will move and/or view high definition entertainment around the home,” said Seale Moorer, Life|ware’s Chief Executive Officer. “This is the first solution to provide a whole house entertainment server that provides unparalleled capability in terms of HDTV tuners, HDTV streaming and Digital Media management for consumers.”

Life|media™ 810: 8 TV tuners, 10 Extenders, 12 TB of Storage
Several new Life|media units highlight the effort, headed by the company’s new Life|media LMS-810, which has 8 HDTV CableCARD™ tuners and can support up to 10 Media Center Extender devices.

“The 810 is a very powerful Media Server,” said Moorer. “It deftly handles the high-definition feeds from eight CableCARD tuners and provides HD streaming to ten extenders over the existing home network.”
The 810 provides an incredible 12 terabytes of RAID 5 storage which provide the disk space for a huge digital library of recorded TV, movies, music, photos and videos.

“The Life|media LMS 810 is the centerpiece of a digital entertainment solution as we all envision it,” said Pat King, senior vice president of Seagate’s Consumer Solution Division. “Seagate’s Pipeline HD hard drives are designed specifically for this type of scenario. With HD video optimization, exceptionally quiet acoustics and power management, Pipeline HD drives enable the LMS 810 to provide a reliable way to enjoy digital entertainment.”

Life|tuner™ provides more video options
Also being unveiled at CEDIA is the Life|tuner series of HDTV CableCARD tuner devices that work with Life|ware’s Life|media media servers, allowing the addition of up to six additional HDTV tuners to the Life|media experience.

“Life|tuner is another product that makes life easier for our dealers,” said Moorer. “Obviously, TV tuners themselves are nothing new, but this product allows the easy addition of two, four or six CableCARD tuners to our Life|media servers.”

Life|media media servers feature two CableCARD TV tuners. By adding the six-tuner Life|tuner unit to a high-end Life|media, a consumer has a remarkable 8-tuner DVR solution.

The 72-inch IR-pen screen is priced at $3,000, and a similar version that uses camera triangulation from cameras mounted on the top of the bezel for actual finger touch control will set you back $4,000. As you can see in the video, the finger-touch seems to be a bit finicky, but the IR pen control is smooth as silk. [CEDIA 2008]

nLighten Technologies introduces three 60 inch & 72 inch Touch Screen DLP
Rear Projection Displays
Superior Pictures & Easy Intuitive Display through Superior Technologies

Denver/CEDIA EXPO 2008 – (September 3, 2008) – nLighten Technologies Inc. an innovative
products provider, as well as manufacturer of specialty displays and residential displays,
today introduced its 72 inch finger touch screen, DT7200. This new product adds to its
core line ups of 60 inch and 72 inch pen touch DLP Rear Projection Displays, IT6002 and
IT7202. The product is ideal for conference room, point of information display, or
classroom. nLighten is committed to fulfill the fast growth for high-definition super large
display with touch screen capability.

Keeping pace with market trends, the nLighten DT7200 offers high definition resolution
(1920 x 1080: 1080P) which enables users to take advantage of the latest high definition
video or PC content and enjoy true HD video playback without compensating clarity of
pictures. In addition, the superior technology of Texas Instrument’s DLP-engine provides
greater contrast and deep black levels for richer detail in dark scenes on 72 inch large screen
DT7200 incorporates high sensitivity camera sensors for faster response, a much superior
product as it compare to other technologies that use films or coatings over the screen,
eliminating ghosting, and trailing images.

nLighten’s IT6002 and IT7202 have pen touch feature which turn your conference room,
classroom or media room in your residence into an interactive room. IT6002 and IT7202’s
large touch-sensitive displays invite your audiences to focus on the presentation materials
and retain information easier.
h&72inch TouchScreenDLP
riorTechnologies
Collaborating large screen high definition displays and touch function, nLighten’s new
DT7200, 72 inch Finger Touch screen DLP Display, and IT6002 and IT7202, 60 inch and 72
inch Pen Touch screen DLP Displays, offer fast and precise response to the movement and
can be enhanced by featuring nLighten’s software solution for interactive eboard
application.
“Touch screens are an efficient and intuitive way to access and interact with on-display
information, and appeal to a wide variety of users and applications”, said nLighten President
Jack Kuo. “The technology of finger touch compliments nLighten’s standard display line
ups.” “We recognize the increase demand for touch screen capability with large screen size
displays from our channel partners. “
nLighten is showing all three True High Definition Touch Screen DLP Rear Projection Displays
at CEDIA EXPO 2008 booth #826, September 4 ~7, 2008, Denver, CO.

About nLighten
nLighten Technologies Inc. is a research and development of large screen size HD DLP
Display. With office located in Fremont, CA, and its manufacturing facility in Suzhou, China,
nLighten is becoming a global leader of specialty display technology providing large screen
high definition monitors and ATSC TVs for most demanding environments such as
conference room, classroom, and home theater. Home theater Enthusiasts depend on
nLighten to provide superior performance when image quality is the highest expectation.
For more information, visit www.nlighten.com.
Phihong USA Corporation, a subsidiary of Phihong Technology Co., Ltd. , Taiwan, is the
exclusive distributor to market the full line of nLighten products and does the technical
supports for North American market.

The catch of course is that these TVs don't have DVR capability, so you rely more heavily on video-on-demand to make up for it. Also, you'll notice that the cable company—in this case Comcast—will most likely still control the interface look-and-feel. Let's hope they at least take the damn time to update their stupid 10-year-old controls.

Panasonic's TV has been shown off before, but still isn't priced. Even though it will work with any cable provider running Tru2way, it still has to wait for the cable companies to get this stuff rolled out before it can sell the thing. Comcast and Time Warner are the ones in the lead.

Here's the Panasonic PZ80Q remote, with generic cable-control buttons:

Sony's demo Bravia with a generic interface:

Samsung's Tru2way demo using live Comcast (but without live full capabilities of Tru2way):

The lamp pumps out 600 lumens, allowing for deep blacks and excellent color concentrations in a dark room. And the beastly housing you see is only a prototype—when it comes to market in late 2009, you'll see a much sleeker case at 57% of the concept's volume. No price announced yet, but this is surely one of those "if you have to ask..." situations. [CEDIA 2008]

Epson America Unveils Industry's First 1080p Resolution Front Projector to Break $2,000 Price Mark

Epson Builds Upon Leadership Position as Number-One Selling Projector Brand Worldwide With New High-Performance, High-Value 1080p PowerLite Home Cinema 6100

DENVER, Colo. – Sept. 4, 2008 – Continuing its long-established leadership role as the number one selling projector brand worldwidei, Epson today announced the introduction of its latest 3LCD 1080p front projector, the high-performance, and high-value PowerLite Home Cinema 6100. Redefining the price-to-performance equation, the Home Cinema 6100 provides full 1920 x 1080 progressive high definition resolution at an amazing $1,999 price point, bringing the big-screen high definition home theater experience to an even wider range of consumers.

“Our goal is to drive the growth of the home theater market in a wide range of customer segments, bring incredible big-screen experiences to first-time home entertainment consumers and to the most discerning AV elitists,” said Rajeev Mishra, director, Projector Marketing and Development, Epson America. “The Home Cinema 6100 is especially ideal for home theater enthusiasts, delivering the optimal balance of quality, performance, ease-of-use, and flexibility at an outstanding value.”

At the heart of the Home Cinema 6100’s optical imaging engine is Epson’s latest-generation D7 high definition resolution LCD technology. Unlike projectors which use a spinning color wheel with a white segment, 3LCD technology delivers realistic, vibrant colors without the possibility of color break-up. This latest technology also provides substantially improved contrast, reaching an incredible 18,000:1 dynamic contrast ratio (a 50 percent improvement over earlier models) to deliver brighter and more accurate whites and darker blacks.

Another contributing factor to the Home Cinema 6100’s increased contrast is its exclusive Dynamic Iris system, which allows light to be controlled precisely on a frame-by-frame basis. This feature is especially ideal for projecting fast-action movies that involve quick changing scenes. This is largely due to the Dynamic Iris system’s ability to make automatic light output adjustments up to 120 times per second. The projector also features Epson’s exclusive Cinema Filter that delivers a larger color space for improved color accuracy and a more film-like image. Epson has also collaborated with Fujinon – the leading provider of precision optics to the digital film and HDTV camera industry - to develop this projector’s unique OptiCinema™ multi-lens system. This feature projects clean, precise edges with consistent image quality across the entire screen. It also gives users more options and flexibility in terms of where they wish to install the projector.

The Home Cinema 6100’s light source uses a newly-updated E-TORL® (Epson Twin Optics Reflection Lamp), an exclusive Epson design. Unlike off-the-shelf lamps, the ultra high efficiency E-TORL design provides optimum light uniformity and is rated at 200 watts (compared to 170 watts with earlier models). This enables the projector to deliver an incredible 1,800 lumens of white and color light output. It also allows the projector to be used with larger screen sizes (greater than ten feet diagonal), while still providing a bright, impressive picture.

A significantly improved airflow system in the Home Cinema 6100 contributes to more efficient use of power, reduced cool-down periods and lower fan speeds that result in quieter operation (only 22 db) than earlier models. The airflow system also takes advantage of an advanced air filtration system that achieves up to 98 percent efficiency which contributes to longer filter life.

The Home Cinema 6100 features numerous high definition inputs, including a high definition component video input as well as two HDMI version 1.3a digital inputs. An S-video input and a composite video input are also provided, along with a VGA-type RGB input (D-sub 15) to accept a wide variety of computer resolutions including high definition, bringing the number of HD-compatible inputs to four.

Stylishly designed, the Home Cinema 6100 features a white casing with silver accents and a reversible Epson logo on the front panel that can be reoriented for tabletop, shelf and ceiling mounting. An integrated cable hook ensures that connections always remain solid and secure, while an optional rear panel cable cover fully encloses the input panel to hide wiring.

Availability and Support
The Epson Home Cinema 6100 will be available in November through authorized Epson projector dealers and select retail outlets for an estimated street price of $1,999. The projector also comes with the service and support only Epson can offer, including a two-year limited warranty with toll-free access to PrivateLineSM, Epson’s priority technical support, and free overnight exchange with ExtraCareSM Home Service.

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.

Epson Adds Two New Pro Cinema Projectors to Award-Winning Line for Custom Installers and Home Theater Enthusiasts
Epson PowerLite Pro Cinema 7100 and 7500 UB Projectors Give Installers Outstanding Package with Extraordinary Image Quality, High-Performance and Value-Add Features at a Superior Price

DENVER, Colo. – Sept. 4, 2008 – Epson America announces today at CEDIA Expo 2008 two home theater projectors designed to meet the expanding needs of both custom installers and home theater enthusiasts. The PowerLite® Pro Cinema 7100 and 7500 UB feature true 1080p (1,920 x 1,080 pixels) resolution using the latest generation 3LCD chips with D7 technology to deliver substantially higher contrast and brightness. These projectors also give professional installers the benefits of ISF Certification and other features that help ensure their clients’ projectors deliver the most brilliant image quality possible.

Epson, the number-one selling projector brand worldwidei, has packed the Pro Cinema 7100 and 7500 UB with advanced 3LCD technologies and impressive features to offer top-of-the-line projectors in each of their respective categories, sub $3,000 and sub-$4,500. Epson’s D7 high definition 3LCD technology is at the core of each projector’s optical imaging engine, delivering realistic and vibrant colors without the possibility of color break-up, unlike projectors that use a spinning color wheel with a white segment. This latest technology delivers significantly improved contrast, with the Pro Cinema 7100 attaining an 18,000:1 dynamic contrast ratio and the Pro Cinema 7500 UB reaching an industry unprecedented 75,000:1, resulting in brighter whites and darker blacks.

“Epson is committed to providing the custom installation channel with high-performing, high quality products that are designed to support enormously successful businesses,” said Rajeev Mishra, director, Projector Marketing and Development, Epson America. “The latest additions to the Pro Cinema home theater line allow installers to provide their customers with the greatest performance and quality combination available today.”

Flagship Epson Pro Cinema 7500 UB
Housed in a newly-designed sleek all-black casing, the flagship Pro Cinema 7500 UB features a host of technological refinements and upgrades to provide the ultimate at-home big-screen experience, including C2Fine ™ technology for visibly increased high definition picture detail, Epson’s exclusive UltraBlack™ technology, and new Vertical Alignment technology that together combine to deliver a new industry standard of deep blacks and impressive brightness and contrast.

For optimum picture detail with both movie- and video-originated content, the Pro Cinema 7500 UB also adds Epson’s new FineFrameTM technology to deliver substantially smoother and sharper motion pictures while eliminating judder. Additionally, Epson’s new 12-bit 3LCD driver technology provides a dramatically increased color gamut over 10-bit drivers, which translates into 68.72 billion available colors. This eliminates gradation artifacts to provide a much smoother, natural-looking picture. The Pro Cinema 7500 UB is also equipped with Silicon Optix’s HQV Reon-VX scaling and deinterlacing video processor for true four-field deinterlacing and scaling of 1080i HD signals, and features impressive noise reduction tools to eliminate mosquito and block noise, along with multi-level contrast enhancement and other picture improvement options. Typically found only on high-end high definition broadcast monitors, the Pro Cinema 7500 UB also features Color Space selection, which allows a user to select between the three industry color space standards – SMPTE-C for standard definition (Rec.601), HD (Rec. 709) for high definition, and EBU to match the European PAL video standard.

The Pro Cinema 7500 UB offers the ultimate widescreen high definition experience with anamorphic lens compatibility and “vertical stretch” picture mode. With an optional external anamorphic lens (available from Epson) , the viewer can use the Pro Cinema 7500 UB with a cinematic-sized front projection widescreen for true 2.35:1 and 2.40:1 ultra widescreen viewing, eliminating the black bars above and below the picture for a full theatrical image.

Full-Featured Epson Pro Cinema 7100
Featuring a stylish black and silver design, the new PowerLite Pro Cinema 7100 is a high-performing projector featuring native 1080p resolution, higher brightness of up to 1,800 lumens and superb contrast of up to 18,000:1. For easy set-up and calibration, the Pro Cinema 7100 offers ISF Day and Night modes which provide for easy one-button switching between picture modes and lamp output, as well as Epson’s Color Isolation system to allow for quick, easy and accurate fine-tuning of color saturation and hue without the need for blue and red optical filters.

Shared Features of the Pro Cinema Line
The Pro Cinema home theater projector line integrates a range of value-add features with high-performance and versatility, including:

*
Dynamic Iris System: Exclusive system makes automatic light output adjustments at up to 120 times per second – ideal for fast-action movies.
*
Cinema Filter: Unique feature delivers larger color space for improved color accuracy and a more film-like image.
*
OptiCinema™ Multi-Lens Optics System: Developed by Epson and Fujinon – the leading provider of precision optics to the digital film and HDTV camera industry – the OptiCinema lens delivers clean, precise edges with consistent image quality across the entire screen while providing users with more options and flexibility in terms of where they wish to install the projector.
*
E-TORL® (Epson Twin Optics Reflection Lamp): Exclusive and newly-updated 200 watt high efficiency light source delivers optimum light uniformity and increased white and color light output for larger screen sizes (more than ten feet diagonal); both models come equipped with a spare lamp.
*
ISF Certification: Suite of video calibration tools allow installers and calibrators to fine-tune picture quality and match output with front projection screens.
*
New Airflow System: Enhanced airflow system contributes to more efficient use of power, reduced cool-down periods and lower fan speeds that result in quieter operation (only 22 db); new system also takes advantage of an advanced air filtration system with 98 percent efficiency for longer filter life.
*
Input Options: Panel features high definition component video input, dual HDMI 1.3a digital inputs, S-video input, composite video input, and VGA-type RGB input (D-sub 15).
*
Installation Versatility: Installer-friendly features include a ceiling mount, reversible front panel Epson logo that can be reoriented for various mounting positions, included rear panel cable cover to hide wires from the input panel and an integrated cable hook to ensure connections remain secure.

Availability and Support
The Epson Pro Cinema 7100 is available in November and the Pro Cinema 7500 UB will be available in December through authorized Epson projector dealers and select retail outlets; pricing will be available at that time. The projector also comes with the service and support only Epson can offer, including a three-year limited warranty with toll-free access to PrivateLineSM, Epson’s priority technical support, and free overnight exchange with ExtraCareSM Home Service.

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.

You can stack two to increase the light output, though it generates 3500 ANSI Lumens already. It's also got an ethernet port, so you can control multiple projectors from your PC, and receive error reports by email. Price isn't mentioned, but the Meridian setup was $185,000, so you can use your imagination.

FOR IMMEDIATE RELEASE

JVC UNVEILS 10 MEGAPIXEL ULTRA HIGH DEFINITION PROJECTOR
4K2K D-ILA Projector Provides Four Times the Resolution of Full HD

Denver, CO (September 3, 2008) – JVC unveils the world's smallest 4K2K ultra high definition projector, the DLA-SH4K. Based on the company's new proprietary 1.27-inch 10 megapixel D-ILA devices, the DLA-SH4K projects images at greater than 4 times the resolution and clarity of the industry's latest full high definition projectors. The higher resolution will bring a new level of reality to aircraft simulators, medical analysis, 3D display, command and control, museums, theme parks, and ultra high-end home theaters.

The DLA-SH4K will be unveiled at CEDIA September 3 – 6, 2008 and will be on display throughout the show in the JVC Theater located at The Denver Center for the Performing Arts next to the Denver convention center.

The projector's chassis achieves a remarkable 65% reduction in size compared with conventional projectors in its class. This was achieved in part by using JVC's latest 1.27-inch Direct Drive Image Light Amplifier (D-ILA) devices and a new optical system. D-ILA is a proprietary form of Liquid Crystal on Silicone (LCOS), a reflective technology that offers far greater pixel density than competing devices.

The D-ILA devices used in the DLA-SH4K provide a native 4096 x 2400 resolution—multi-screen display modes that allow users to view up to four Full HD screens at a time. A new optical design featuring an 825 Watt Xenon lamp generates a light output of 3500 ANSI Lumens and features adjustable lamp power that ranges from 825 to 660 watts.

Two DLA-SH4Ks can be stacked for increased light output. In addition, the projector can be inclined up to a ± 90-degree tilt angle and has a horizontal lens shift of ±25% and vertical shift of ±50%, which enables flexible installation.

The DLA-SH4K includes DVI-D (dual-link) x 4 input terminals that accept a wide variety of input resolutions. In addition to the RS-232C and USB connections, an Ethernet interface makes adjustment and installation from web browsers on PCs possible. Furthermore, networking allows multiple projectors to be operated with a single PC and an email function also enables the sending out of error messages and lamp replacement reminders.

JVC will offer two lenses for the projector, the GL-MS4015SZG 1.22x zoom lens for screens up to 300 inches, and the GL-MS4011SG short throw lens for screens up to 250 inches. The DLA-SH4K is available immediately. For more information and photos on the DLA- SH4K D-ILA projector, please visit JVC's Web site at http://referenceseries.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer of home theater products and security products in addition to a complete line of broadcast and professional video systems. For more information about this, or any other JVC Professional Products product, contact Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC's Web site at http://pro.jvc.com

[JVC]

JVC SUPER SLIM LCD TV FEATURES SLEEK, THIN-BEZEL DESIGN AND REDUCED POWER CONSUMPTION

Technology available in two screen sizes

DENVER, Sept. 4, 2008 – Establishing a new benchmark in flat panel TV design, JVC now offers a pair of super-slim LCD TVs, both with a built-in TV tuner. The new line of super-slim Full HD TVs also weigh less and consume less power than conventional LCD TVs.

JVC’s new slim LCD TVs, part of the company’s Procision series, feature a cabinet that across most of its width measures a mere 1.5 inches (39mm) deep, with a maximum depth of just 2.9-inches (74mm) at the panel’s center. The design ensures that from nearly any angle, the sets present a super-slim appearance. Complementing the slim design is a thinner bezel, further minimizing the presence of the cabinet.

The new super-slim design will be available in two screen sizes in the U.S., the 42-inch LT-42SL89 and the 46-inch LT-46SL89. Both offer 1920 x 1080p resolution.

The slim design was made possible through the use of a new JVC-developed slim panel backlight unit and power supply substrate, or chassis. The new slim LCD panel backlight unit is 40 percent smaller in depth and bezel width compared to a conventional LCD backlight, measuring just 0.79 inches (20mm) deep and 0.51 inches (13mm) wide. In addition, the unit weighs only 26.4 lbs (12kg) and consumes a mere 145W (see diagram 1).

Efforts to reduce the depth of an LCD panel backlight result in uneven hot spots appearing on the LCD screen surfaces because CCFL light sources are brought closer to the liquid crystal panel (see diagram 2). To overcome this problem, either light-diffusing plates are applied or more CCFL tubes are used. But the former approach can result in lower brightness, while the latter approach can be costly and increases power consumption.

JVC’s display engineering team succeeded in developing a new, slimmer backlight unit by optimizing the light-diffusing plates and light-reflection sheets, as well as improving its overall composition. This provided uniform light-diffusion at all the corners and edges without the addition of more CCFL tubes, while maintaining adequate luminance to ensure that the screen always remains bright (see diagrams 3 and 4).

JVC also developed a slimmer yet efficient power-supply substrate and employed a direct-mount configuration for it on the LCD panel backlight unit with a fan-less heat dissipation system to further reduce power consumption.

Both models will be VESA compliant for easy wall mounting, but JVC will also offer its own mounting solution – a wall mount designed to position the slim TV closer to the wall than does a standard mount.

Both sets include a full complement of connections, including three HDMI inputs, two component inputs, one S-Video in and a PC input. Other features include front touch sensor controls, a headphone jack, USB picture viewer and an illuminated universal remote control.

The new JVC super-slim LT-42SL89 and LT-46SL89 are available now at approximate retail prices of $1,899.99 and $2,399.99, respectively.

The D65U/D85U lineup:

And releases for all three:

DENVER, September 3, 2008 – Sharp Electronics unveils, for the first time in the U.S., a next-
generation LCD TV Series that combines unprecedented image quality, the ultimate in thin
design and advanced environmental performance. This Full-HD 1080p Limited Edition LCD TV
Series, available in 65- (LC-65XS1U-S) and 52-inch (LC-52XS1U-S) screen class sizes (64
33/64” and 52 1/32” diagonals respectively), utilizes a newly-developed 10-bit Advanced Super
View (ASV) LCD panel that enables an extremely slim profile of only one inch at its thinnest
part, to achieve unmatched design and picture quality.
The Limited Edition series also includes Sharp’s AQUOS Net capability, a service that is
able to give users instant access to customized Web-based content as well as real-time
customer support.
“Since the introduction of the first AQUOS LCD TV in 2001, Sharp has continuously
achieved the highest levels of image quality and screen size,” said Bob Scaglione, senior vice
president and group manager, Product and Marketing Group, Sharp. “With the introduction of
the new flagship Limited Edition Series, we offer consumers a new audio-visual lifestyle, with a
superior picture in large screen sizes, as well as excellent sound quality, a striking design and
environmental performance befitting a truly ‘next generation’ LCD TV.”

Superior Picture and Sound Quality
Using the latest version of Sharp’s proprietary 10-bit Advanced Super View LCD panel,
this next-generation series incorporates a new RGB-LED backlight system for an
unprecedented 150 percent NTSC color gamut and extremely high Dynamic Contrast Ratio of
more than 1,000,000:1 for extremely deep blacks and crisp picture quality. The strong color
reproduction scale significantly improves color accuracy for dark scenes and delivers a brighter,
more vivid array of colors.
CEDIA EXPO 2008 • BOOTH #722 • COLORADO CONVENTION CENTER

SHARP® MAKES GROUNDBREAKING INTRODUCTION WITH
NEXT-GENERATION ULTRA-THIN AQUOS® LCD TV SERIES

Achieves amazing levels of image quality, environmental performance, and thinness

To deliver clear, natural sound to match the high quality of the picture, Sharp joined with
Pioneer Corporation to develop a thin-design speaker system that combines with Sharp’s
unique 1-bit digital amplifier.

Dramatic, Space-Saving Design
With a depth of only one inch at its thinnest part, the new Limited Edition Series TVs
provide an extremely small footprint, establishing a new design standard for LCD TV and
allowing for an even greater variety of installation styles, such as unobtrusive wall mounting.
These TVs offer a metallic edge around the frame for a stylish, sophisticated look, giving
consumers more freedom to incorporate the new models into the design of modern interiors.
Contributing to the slim frame of the screen, the Limited Edition Series has a separate
AVC system set-top box for all input terminals, which can be connected to the screen via the
included HDMI® cable or with an optional wireless connection to eliminate cable clutter.
Additionally, the units include five HDMI inputs as well as dual HD component terminals, all of
which are compatible with 1080p signals. For the ultimate in convenience, one HDMI and one
component terminal are located on the front of the AVC system, enabling easy connections. An
RS-232C port for custom installations and a dedicated PC input are also included.

Environmental Performance
Sharp has incorporated environmentally conscious, energy-saving technology into the
Limited Edition LCD TVs by equipping them with a new system designed to lower power
consumption during use by adjusting the screen brightness based on the level of brightness in
the area of installation.

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp
Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call 800-BE-SHARP. For
online product information, visit Sharp’s Web site at sharpusa.com.

DENVER, September 3, 2008 – Strengthening its position as a worldwide leader in flat-panel
Liquid Crystal Display Televisions (LCD TV), Sharp today introduces the AQUOS D85U series,
bringing more consumers a paramount high-definition viewing experience with premium
features and high-style design. The D85U series, available in 52- (52-1/32” diagonal), 46- (45-
63/64” diagonal) and 42-inch (42-1/64” diagonal) screen class sizes, uses 120Hz Fine Motion
Enhanced technology for an exceptionally clear and crisp picture. Additionally, these Full HD
1080p sets feature a sophisticated new design with angled edges that reflect the surrounding
décor, allowing it to blend fluidly into the ambiance of any room.
In addition to stellar specs and a new design, the D85U series keeps consumers’
electricity bill top-of-mind by employing a new energy-saving function. The “Power Saving
Mode,” available through the unit’s on-screen display menu, enables active contrast and active
backlight to reduce the energy of the television while in use. These models are also compliant
with the most recent Energy Star® standards.
“The new AQUOS D85 series is our latest 120Hz series and offers a price-competitive
home theater option, giving consumers an excellent viewing experience at a more attainable
cost,” said Bob Scaglione, senior vice president and group manager, Product and Marketing
Group, Sharp Electronics Corporation. “This series not only offers an elite high-definition
viewing experience, but also incorporates energy saving functions that allow users to lower their
TV’s power consumption.”
With Fine Motion Enhanced technology for 120Hz Frame Rate Conversion and a fast
pixel response time of 4ms, these new AQUOS models provide the ultimate medium for high-
definition viewing, ensuring viewers never miss a detail. Additionally, this series uses the next
generation of Sharp’s proprietary 10-bit Advanced Super View (ASV) / Black TFT Panel with
Spectral Contrast Engine UD (Ultra Dark), providing high Dynamic Contrast for deep blacks and
SHARP® DEBUTS NEW AQUOS® WIDESCREEN HIGH-DEFINITION LCD TV
SERIES WITH UNIQUE DESIGN AND CUTTING-EDGE FEATURES

Large-screen models feature advanced 120Hz panel with new energy-saving functions

crisp picture quality. Rounding out a top-of-the-line home theater experience, viewing angles on
this model are an impressive 176 degrees, enabling the color reproduction to appear bright and
vivid from virtually anywhere in a room.
These Full-HD 1080p models also boast an array of connection options, including an
unprecedented five HDMI™ (version 1.3 with Deep Color) and two component video inputs, all
of which are 1080p compatible, accepting signals from Blu-ray and advanced gaming devices.
A true high-definition TV, the model houses a built-in ATSC, QAM and NTSC tuner for access to
DTV and analog TV channels. The unit also features an RS-232C input for custom installations
and a PC input so the TV serves a dual purpose as a PC monitor. Additionally, Sharp’s AQUOS
LINK™ feature allows users to seamlessly control compatible, HDMI-connected products using
a single remote control.
Building on Sharp’s reputation for outstanding design, the D85U series features a sleek
piano black cabinet with a reflective, titanium outer frame. The recessed bottom-mounted
speakers are concealed within the cabinet, for a subtle, elegant look. The included table stand
removes easily for wall mounting applications.

Pricing and availability
• LC-52D85U will be available in October for a Manufacturer’s Suggested Retail Price
(MSRP) of $2,599.99
• LC-46D85U will be available in October for an MSRP of $2,199.99
• LC-42D85U will be available in November for an MSRP of $1,899.99

1
DENVER, September 3, 2008 – Sharp, a worldwide leader in flat-panel Liquid Crystal Display
Televisions (LCD TV), expands its widescreen, Full HD 1080p line of AQUOS® LCD TVs with the
stylish D65U series. Featuring a slim design and breathtaking picture quality that is second to
none, this line of AQUOS LCD TVs provides the ultimate home entertainment experience with the
perfect balance of style and function. The series, including the LC-52D65U 52-inch class (52
1/32” diagonal), LC-46D65U 46-inch class (45 63/64” diagonal) and LC-42D65U 42-inch class (42
1/64” diagonal) reinforces Sharp’s LCD leadership and innovation.
The D65U models also reflect Sharp’s efforts to be an environmentally advanced
company. The series is Energy Star®-compliant, with very low power consumption and offers a
new “Power Saving Mode” available through the unit’s on-screen display menu, which enables
active contrast and active backlight to reduce the energy consumption of the television while in
use.
“The AQUOS LCD TV line continues to set new standards in technology, offering
improved picture quality coupled with new ways to reduce power consumption,” said Bob
Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp
Electronics Corporation. “With an outstanding balance between price and performance, Sharp’s
AQUOS D65U series raises the bar for home entertainment, offering a well-rounded,
environmentally-advanced home theater solution.”
The D65U AQUOS series provides a superior Full HD 1080p picture with outstanding
performance, utilizing Sharp’s proprietary Advanced Super View (ASV) / Black TFT Panel* with
multi-pixel technology. The ASV/Black TFT Panel with Spectral Contrast Engine UD (Ultra Dark)
provides high Dynamic Contrast Ratio and a pixel response time of 6 ms, providing stunning
picture quality even on fast-moving action scenes. Black levels have also been enhanced on
these models for the deepest, most accurate levels of any LCD TV. Viewing angles are an
SHARP® BROADENS AQUOS® HIGH-DEFINITION LCD TV SERIES
WITH SUPERIOR PICTURE PERFORMANCE AND MODERN DESIGN

D65U line combines advanced feature set with increased connectivity and energy-saving mode

impressive 176 degrees, enabling the color reproduction to appear vivid from virtually anywhere
in a room, for a top-of-the-line total home theater package.
The D65U line comes equipped with a host of connectivity options for the utmost
convenience. The series includes an impressive five HDMI® inputs for current and future
connection with 1080p signals from Blu-ray and advanced gaming devices, as well as two HD
component video inputs. The D65U series also includes two composite video inputs, one S-
video, a dedicated PC input and RS-232C for system control. The HDMI inputs feature version
1.3 with deep color**, which adds compatibility with many high-end features such as enhanced
colors and audio, and they are compatible with AQUOS Link, which enables convenient control of
compatible devices.
The D65U series features an elegant and sophisticated new design, with a stunning piano
black inner bezel and a matching black outer frame, along with subtle recessed, bottom-mounted
speakers that don’t take away from the stylish frame. The included table stand removes easily for
wall mounting applications.

Pricing and availability
• LC-52D65U will be available in October for a Manufacturer’s Suggested Retail Price
(MSRP) of $2,399.99
• LC-46D65U will be available in October for an MSRP of $1,899.99
• LC-42D65U is available now for an MSRP of $1,599.99

SONY INTRODUCES TWO NEW 1080p SXRD FRONT HOME THEATER PROJECTORS

DENVER, Sept. 3, 2008 (CEDIA Booth #600) – Sony Electronics today unveiled two full high-definition 1080p BRAVIA® projectors (models VPL-VW70 and VPL-HW10) offering more choices for customers looking for the ultimate home theater viewing experience.

The new 1920 x 1080 progressive Silicon X-tal Reflective Display (SXRD™) projectors feature 24p True Cinema™ technology, delivering film-like performance.

Built for the home theater enthusiast, the VPL-VW70 features 60,000:1 dynamic contrast, brightness of 800 ANSI lumens.

The model can accept an external anamorphic lens (sold separately) that, when paired with Sony’s Anamorphic Zoom Mode, allows users to take full advantage of panel resolution and screen size while watching a movie with native aspect ratio of 2:32:1. When Anamorphic Zoom is selected through the remote, the VPL-VW70 will output a trigger signal that can be used to activate the optional lens and screen transition to maximize the theater experience with a 2.35:1 movie.

For customers looking to enter the full HD home theater at a value, Sony’s VPL-HW10 model features a 30,000:1 dynamic contrast ratio, 1000 ANSI lumens for brighter room applications.

Specifically designed with the custom installation market in mind, the projectors are also equipped with a panel alignment adjustment function that aligns each red, green and blue pixel for precise images. The adjustment range is +/-1 pixel in 1/10 pixel steps. The VPL-VW70 takes it a step further with panel zone alignment allowing users to further calibrate the picture. The model also adds a unique automatic lens cover that helps protect the lens from dust.

Both models feature the BRAVIA Engine™ all-digital video signal processing engine with unique algorithms for noise reduction and color enhancement to deliver sharp, vibrant images.

The VPL-VW70 projector will be available in November for about $8,000, while the VPL-HW10 unit will be available in September for about $3,500. Both models will be offered direct at Sony Style® retail stores nationwide and authorized dealers around the country.

Video-Editing Powerhouse
The VAIO RT High Definition Studio is a one-stop-shop handling all your high-definition video-editing needs on a single machine.
Its 25.5-inch (diagonal) LCD display, featuring XBRITE-FullHD LCD technology, and Blu-ray optical drive enables you to play, record and edit HD video in 1080p resolution.
In addition to the built-in digital TV tuners, an HDMI In port lets you connect compatible HD cable and satellite boxes to enrich your HDTV viewing experience. An HDMI output has also been included, letting you connect to an external LCD display or HDTV to expand your workspace (HDMI cable, LCD, and HDTV sold separately).
The RT series incorporates Intel® Core™2 Quad processors, up to 8GB of RAM and a terabyte hard drive. It is equipped with a high-speed eSATA port, for extra storage, and a CompactFlash® slot.
The unit comes pre-installed with Windows Vista Ultimate operating system. A wireless keyboard with integrated touchpad and mouse are included. It is also equipped with a built-in power supply enabling you to cleanly mount it to the wall.
The VAIO LV High-Definition PC/TV will start at around $1,600 while the VAIO RT High-Definition Studio PC will go for about $3,300. All three series will be available online at www.sonystyle.com/pr/aio. They will also be sold at Sony Style® stores and select retailers around the country starting this fall.

SONY DEBUTS LCD TELEVISION WITH 240HZ FRAME RATE
Also Introduces Super-Slim 40-inch LCD Monitor With a Depth of a Blu-ray Disc Jewel Case

DENVER, Sept. 3, 2008 (CEDIA Booth #600) – Sony continues to push the limits of display innovation and technology with today’s introduction of two new BRAVIA® flat-panel LCD high-definition televisions appealing to the hard-core home theater enthusiast and design-conscious consumer alike.
The BRAVIA KDL-52XBR7 LCD TV features 240Hz high frame rate technology, delivering exceptional motion detail in movies, sports and video games. Meanwhile, the BRAVIA KDL-52XBR7 LCD monitor features a revolutionary slim design measuring just 9.9mm, or about the thickness of a Compact Disc jewel case.
“Sony continually pushes performance and design innovation beyond any other television manufacturer,” said Jeff Goldstein, vice president of marketing for Sony Electronics’ Home Product Division. “From the top to the bottom of our TV line, Sony offers unmatched performance and design.”
The full HD 1080p 52-inch diagonal KDL-52XBR7 incorporates Sony’s new Motionflow™ 240Hz technology delivering an exceptionally crisp and detailed image with natural motion.
The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion.
Other picture enhancements include Sony’s Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 80,000:1 and BRAVIA Engine™ 2, Sony’s digital video processor that enhances all incoming signals to match the TV’s 1080p resolution.
The model also is compatible with Sony’s BRAVIA Link modules providing the ability to seamlessly add new features. Optional expansion modules include the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, which will ship later this year, and the currently available BRAVIA Internet Video Link.
The BRAVIA Internet Video Link module attaches to the back of a selection of Sony’s 2007 and 2008 BRAVIA LCD flat-panel television models. The service seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other content not found on network or cable/satellite TV. The service connects to the Internet via your existing broadband Ethernet connection and streams content, much of which is avaialble at no additional charge Content is easily navigated with Sony’s Technical 2007 Emmy® award-winning Xross Media Bar (XMB)™ user interface.
Rounding out the feature set is Digital Media Port (DMP) compatibility, which provides access to video and music from portable media devices like compatible Walkman® and iPod® players and other DMP accessories, which are sold separately. The models also can display digital photos and play digital music using a creative multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using Digital Living Network Alliance® (DLNA)® compliant devices via your home network.
Sony’s new 3D Favorites Menu complements the XMB graphical user interface, which has also been enhanced with Sony-unique integration of TV Guide providing easy access and navigation of content and menus through colorful thumbnails and logically placed icons.
Inputs found on the KDL-52XBR7 include four 1080/60 24p HDMI™ connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, and an Ethernet (RJ-45) port.
Sony is also introducing the 40-inch diagonal 1920 x 1080p KLV-40ZX1M flat panel LCD monitor. The revolutionary super-slim display measures just approximately 9.9mm deep – about the depth of a Blu-ray Disc jewel case – and weighs about 26 pounds.

The model features an edge-lit wide color gamut LED backlight delivering exceptional color reproduction and detailed contrast and Sony’s Motionflow 120 Hz technology for exceptional clarity and resolution when viewing film or video content with motion.
Other features include Sony’s BRAVIA Engine 2, a single HDMI input and compatibility with Sony’s BRAVIA Wireless Link allowing users to stream high-definition content wirelessly to the monitor from high-definition sources such as a set-top cable or satellite tuner or Blu-ray Disc™ player.
Other optional accessories include a flat-matching speaker bar with four full-range speakers and two tweeters and a wall-hugging bracket that completes the stunning package.
Both the BRAVIA KDL-52XBR7 and KLV-40ZX1M will ship this December. They will be offered at sonystyle.com and at Sony Style retail stores nationwide, as well as at authorized Sony dealers across the country.

The Sony competes well with the Pioneer. Both are BD-Live capable with Ethernet, and have isolated audio circuitry for crazy-good sound. The Sony jacks the color depth up to 14 bits, while the Pioneer goes all the way to 16 bits. (Since no TV can display better than 10-bit color at this point, it's a funny spec race, but hey, one day your 20-bit TV will be laughing at both of them.) But like its gaming-system relative, the Sony also has a six-second startup and the famous don't-say-it-out-loud "XrossMediaBar," aka XMB, even better known as the menu system for PS3s. There's a lot more going on inside the player, as you can see below. But it's probably still not a match for the Pioneer, and it definitely won't play Resistance 2 no matter how loudly you scream at it.

SONY DELIVERS ULTIMATE A/V EXPERIENCE WITH NEW ES BLU-RAY DISC PLAYER
BD-Live Enabled Model Features New Technologies for Unsurpassed Picture Quality

DENVER, Sept. 3, 2008 (CEDIA Booth #600) – Sony today announced the new BDP-S5000ES Blu-ray Disc™ player, featuring the company’s newly developed HD Reality Enhancer and Super Bit Mapping technologies that deliver even sharper and more vibrant images from today’s Blu-ray Disc movies.

The model, which is fully BD-Live™ capable, features an Ethernet connection that allows users to connect to the Internet via their existing service provider to access BD-Live features and easy firmware updates. It also is equipped with an external flash memory port and includes a 1GB Sony Micro Vault™ Tiny flash storage device.

The BDP-S5000ES also features Quick Start mode, improving boot-up times to approximately six seconds, which is seven times faster than previous models.

“Sony’s Elevated Standard, or ‘ES’ products stand for the very best Sony has to offer, and the BDP-S5000ES is no exception,” said Chris Fawcett, vice president of marketing for Sony Electronics' Home Video Division. “Featuring the incredible build quality found on all Sony ES products, the S5000ES goes above and beyond traditional Blu-ray Disc players to deliver the ultimate home theater experience.”

Unique to the model is Sony’s new 14-bit HD video processor, which improves standard definition and high-definition picture quality with the help of HD Reality Enhancer and Super Bit Mapping technologies. HD Reality Enhancer continually analyzes bit by bit of the original source, sharpening edges and reproducing detail, while reducing the effects of film grain. Super Bit Mapping delivers smoother color gradation realizing true 14-bit equivalent color tone from 8-bit sources connected via HDMI.

Holding true to Sony’s ES standard, the BDP-S5000ES was designed to match pristine video performance with exceptional audio. The model’s analog audio circuit board is isolated from the video board to avoid interference. Additionally, the unit’s rigid frame and beam chassis helps to reduce vibration and a low-leakage R-core transformer minimizes the interference of digital noise.

Since many consumers own extensive DVD movie libraries, the BDP-S5000ES incorporates Sony’s new Precision Cinema HD Upscale technology that converts standard-definition signals (480i) to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI. The model even improves analog component video output thanks to 14-bit/297MHz video D/A conversion.

Additionally, the model adds Sony’s new Precision Drive™ HD, which helps to detect and correct wobbling discs from three directions, stabilizing playback of bent or scratched Blu-ray Discs and DVDs.
The model offers 7.1 channel Dolby® TrueHD, Dolby® Digital Plus, DTS® -HD Master Audio, and DTS-HD High Resolution Audio decoding and bit-stream output, as well as analog 7.1 channel output with Advanced Current Segment Audio D/A converters for legacy AV receivers and decoders.

The BDP-S5000ES supports Deep Color video output and AVCHD discs encoded with x.v.Color™ (xvYCC) technology. The players also feature compatibility with an array of video formats, including BD-R/RE (BDMV and BDAV modes), DVD+R/+RW, DVD-R/-RW, CD, CD-R/RW (CD-DA format), and JPEG on BD/DVD/CD recordable media.

The player also features Sony’s XrossMediaBar™ (XMB) inspired graphic user interface for easy menu navigation, Sony’s BRAVIA Sync™ for Theatre that connects select Sony home theater and television products for easy operation and a backlit remote control. For custom installation, the model also features RS-232C and IR input.

The new BDP-S5000ES will be available in November for about $2,000 at Sony Style stores, online at sonystyle.com, and at authorized retailers nationwide. ###

Well, yes and no. The SRT semiconductors' upconverting algorithms are based on the Cell, but are not actual Cell trips. We also learned from Toshiba's Scott Ramirez that the actual Cell upconverting demoed at IFA will not make it into production. Full pricing and details, including more low-end sets, are below.

TOSHIBA ANNOUNCES FALL LCD TV LINEUP FEATURING FIRST-OF-ITS-KIND UPCONVERTING TECHNOLOGY FOR TVs

Super Resolution Technology (SRT) Delivers New Level of Picture Quality Making SD Content Feel Like Full HD

CEDIA, DENVER, CO – SEPTEMBER 3, 2008 – Toshiba America Consumer Products, L.L.C. (“Toshiba”) today unveiled SRT™, Super Resolution Technology, a new technology that changes the way standard definition content is viewed. SRT upconverts standard definition content to feel like HD. Toshiba also launched 11 new LCD TVs in four new series to its broad range of Toshiba, REGZA® and Cinema Series® brands.

Toshiba is solidifying its position as an innovative leader in the LCD TV market. SRT brings clean, sharp edges and bright, vibrant colors to standard definition content making DVD collections and non-HD TV channels look better than ever before. Also new is AutoView™, a feature that automatically adjusts picture settings based on the ambient room lighting and the type of video content being displayed, which can help consumers save energy while improving the viewing experience.

“The TV industry is now hyper-dynamic, with faster change in both technology and price points,” said Scott Ramirez, VP, Marketing. “Toshiba is now setting the new pace of change by announcing a second new TV line-up for fall 2008. We are introducing new leading technologies, like SRT, and also strengthening our core models for the key selling season. Toshiba's growth in LCD TV is already outpacing the industry, and this new line-up will help
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solidify Toshiba's position as a true leader.”

Toshiba Makes Standard Definition Feel Like HD
Making its debut in Toshiba’s REGZA LCD TVs is Toshiba’s SRT, a new technology that overcomes an industry-wide issue, in which consumers are often watching standard video signals on their HDTVs. Using a unique proprietary processing system, SRT improves image sharpness, brightness and color, enhancing standard movies, TV shows, camcorder movies and most video games to near HD quality. This new technology is available in Toshiba’s REGZA RV535 and XV545 series.

Toshiba Takes the Guesswork out of Home Theater Viewing
Through the use of a built-in light sensor and intelligent algorithms, AutoView ensures increased image quality at all times, no matter the surroundings. Consumers don’t have to worry about the glare from afternoon sunlight or eye strain when watching TV in a darkened room. Not only does AutoView make life simpler and the picture better, but it can potentially lower power consumption, providing energy savings for the home. Like SRT, AutoView is available in the RV535 and XV545 REGZA series.

THE FALL 2008 TOSHIBA LCD TV SERIES:
Cinema Series Returns!

XV545 Series – REGZA Cinema Series with SRT, AutoView, ClearFrame and Double Skin Cabinetry

Toshiba is relaunching its exclusive and highly-regarded Cinema Series LCD TVs with the REGZA XV545 series. The top-of-the-line Cinema Series XV545 line offers advanced technology and picture quality and is available in 42.0-inch, 46.0-inch and 52.0-inch sizes (diagonal). This lineup includes Toshiba’s new SRT upconversion technology, the AutoView feature for enhanced image quality at all times, no matter the surroundings, as well as Toshiba’s new Double Skin Cabinetry. With double skin, the cabinet’s outer skin is translucent, allowing
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you to see through to a second interior skin with texture behind it – creating a feeling of dimension and a rich, luxurious look.

For fast action movies and sports, the XV545 line features Toshiba’s ClearFrame™ technology, which virtually eliminates motion blur. The 120Hz system doubles the frame rate of an LCD TV from 60 frames per second to 120 frames per second, creating tire-spinning action sequences and game-winning sports moments that are more crisp and clear. All REGZA models with ClearFrame 120 Hz technology include Film Stabilization mode for a picture with smoother motion, and for those customers preferring a more film-like experience, Toshiba has also implemented a 5:5 Pull-Down process. This series also features 14-Bit PixelPure® 4G Internal Digital Video Processing with 10-Bit LCD panels for 16,384 levels of gradation and Toshiba’s ColorBurst™ wide color gamut for rich lifelike color. In addition, the XV545 series includes four HDMI inputs with REGZA LINK (HDMI™-CEC) and Toshiba’s SoundStrip® speaker technology, which allows for home theater sound in a small strip beneath the screen.

To keep the avid gamer one step ahead, the line also offers Gaming Mode, which enhances the gaming experience by reducing game controller delay. When activated, Gaming Mode allows the video signal to bypass select picture circuitry to shorten the overall signal to screen response time. What this means is that the gamer has improved reaction time and a better overall experience.

Like all of Toshiba’s new LCD TV lines, the XV545 features a CineSpeed™ panel for faster response times, DynaLight™ control for deeper black levels and is ENERGY STAR® compliant.

RV535 Series – REGZA 1080p Full HD with SRT, AutoView and Double Skin Cabinetry
The REGZA RV535 series, available in 42.0-inch, 46.0-inch and 52.0-inch (diagonal) screen sizes, features Toshiba’s PixelPure 4G 14-bit internal digital video processor, with 4,096 levels of gradation, as well as four HDMI™ inputs with REGZA LINK (HDMI-CEC) and Toshiba’s SoundStrip speaker technology. Like the XV545 line, the RV535 lineup includes Toshiba’s new

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SRT upconversion technology and AutoView, as well as Toshiba’s new Double Skin Cabinetry.

RV525 Series – 1080p Full HD
Available in 40.0-inch and 46.0-inch (diagonal) screen sizes, Toshiba’s RV525 series provides 1080p Full HD resolution, offering consumers impressive high-definition quality at attractive price points in beautiful high-gloss cabinetry. The RV525 series features DynaLight Dynamic Backlight control for deep blacks, Native Mode™ to restore picture size, Gaming Mode for fast controller to screen response time and a high-res PC input.

AV502 Series – 720p HD
Replacing Toshiba’s AV500 series in the 26.0-inch, 31.5-inch and 37.0-inch (diagonal) sizes, Toshiba’s new entry-level 720p LCD TV series offers high-gloss black cabinetry and a thinner bezel than its predecessor, plus two HDMI inputs and a PC input, creating a very feature rich entry-level lineup. Toshiba is also adding a 21.6-inch (diagonal) screen size into the existing AV500 series. Wrapped in a high-gloss cabinet and standing less than 18-inches high to fit beneath standard kitchen cabinets, this set joins Toshiba’s 19.0-inch (diagonal) AV500 models.

In addition to the four new series Toshiba is introducing, Toshiba will continue to offer select, popular models from its current line of LCD TVs. For more information or to find out which TV is right for you, please visit www.REGZA.com.

Expected Availability & Pricing of New Fall Lineup:

REGZA Cinema Series XV545 Series
42XV545U ($1799.99 September)
46XV545U ($2299.99 September)
52XV545U ($2799.99 September)

REGZA RV535 Series
42RV535U ($1399.99 September)
46RV535U ($1799.99 September)
52RV535U ($2299.99 September)

RV525 Series
40RV525U ($1099.99 September) [$999 price quoted at press conference]
46RV525U ($1599.99 October)

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AV502 Series
26AV502U ($649.99 August)
32AV502U ($749.99 August)
37AV502U ($899.99 August)

AV500 Series
22AV500U ($499.99 September)

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear projection and direct view televisions, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit www.tacp.toshiba.com.

Important Notes:
Effect of SRT enhancements may vary depending upon the input signal and content quality.