Cellphone Pics Get You Custom Color Sneakers in Nike PhotoID Promo

The idea behind Nike's new PhotoID scheme is that you take a picture with your cellphone and MMS it to Nike's computers. These grab the two dominant colors and send you back an image of a 1985 Dunk high-top basketball sneaker with the colors mapped on. Cool, but here's the neat bit: you can buy the sneakers. Clever… »6/16/08 7:10am6/16/08 7:10am