Good chai is transcendent. Strong black tea is sweetened by rich boiled milk and given a pleasant bite from a handful of spices. In South Asia it’s a way of life. Every person has their method of preparation—a ritual after years of boiling and reboiling the ingredients until they coalesce into the drink.
I've suspected that Intel's engineers were somewhat crazy, but I never thought they'd hop into cannons and shoot themselves toward giant tube-shaped bells in order to recreate that catchy "Intel inside" chime. Ding-ba-bing-ba-ding-ouch! Looks painful, even if probably fake.