Believe it or not, people who write blog posts want you to read their work, and a proven strategy for getting somebody to read something is to give it a snappy title. It seems the same holds true for scholarly papers, at least in the field of psychology.
Secret’s out, readers: we know you don’t read our stuff. You just look at our headlines and share our links, but you don’t click on our stories. You don’t read our words. Do you care about us at all?!
You've spent months seeing your News Feed littered with headlines promising you that you won't believe what happens next, but now Facebook is finally taking steps to cut down on spammy, obnoxious clickbait.
Clickbait is the lowest form of social media journalism, full of sensationalized headlines, grumpy cats, and awful personal confessions. Most pundits complaining about it say that it's a new invention for the short attention spans of the internet age. But that's not true. Clickbait's history goes back to the…