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Considering the state of drivers nowadays, I think it's more likely that this will provoke some to run straight into the truck's back rather than prevent frontal collisions and other types of accidents......
Put a display up somewhere and within minutes some sleazebag will concoct a process to sell ads on it. A suitable client for this situation would be a coffin manufacturer.
What an insanely stupid and useless idea. Yet another example of needlessly wasteful design concepts that could be easily sidestepped by using of a little common sense. Putting screens everywhere isn't going to change the fact that assholes who don't know how to drive are a danger to everyone else. (Especially peopl eon cellphones, and the dipshits in their little Fast and the Furious wannabe cars.)
@met2art: Not to mention that if the idea is to make it easier for bad drivers....well....good luck getting them to perceive the difference between right in front of them and about to be right in front of them in a few seconds.
This is a cool concept as far as tech goes, but just the demo photo above is visually disorienting even to me.
This would be distracting as hell, and probably cause more accidents than it prevented. Also, we're not at the tech level yet where this would make sense financially.
I think it looks rather confusing, before you can figure out where the red car actually is, it's probably too late anyway to get any kind of safety benefit for it.
It is all fine and good until you forgot that you were looking at the back of the truck and not the real road....and rear-ends the truck.
The one big job of any driver is to not hit what is in front of them. Stay a safe distance apart from what is directly in front of you and it would work a lot better.
@RainyDayInterns: Agreed. This attempts to fix a problem that is easily fixed by common sense and better training. All this does is encourage idiots to drive closer to the truck.
If you're leaving the appropriate amount of space between you and the truck in front of you, a "solution" like this is not needed. You have enough time to brake.
And I can only imagine how much staring at a backlit display will ruin your night vision and ability to see things on the peripheral of the road.
I think it's amusing that everyone assumes a smell feature would be disgusting ... I think it says more about Giz users than anything else :p
My first thought was that it would be used as a marketing feature for say, a florists, or a grocers (tasty strawberry smell for example).
However if you're a website owner and you really hate having any traffic, putting up a bad-smell-trigger would be a good idea... i guess.
However I also think some people assume this would work with anything (4chan has been mentioned a few times). I'm 99.9% sure it wouldn't be automated and dynamic, but instead would require some kind of purpose built plugin.
Sorry to be a kill joy but there's enough sillyness on this thread already :p
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This is a cool concept as far as tech goes, but just the demo photo above is visually disorienting even to me.
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The one big job of any driver is to not hit what is in front of them. Stay a safe distance apart from what is directly in front of you and it would work a lot better.
08:13 AM
If you're leaving the appropriate amount of space between you and the truck in front of you, a "solution" like this is not needed. You have enough time to brake.
And I can only imagine how much staring at a backlit display will ruin your night vision and ability to see things on the peripheral of the road.
07:40 AM
"WOW" (not the warcraft one either)
07:34 AM
12/17/09
Once again Rosa you totally buried the lede. "One Day You'll Be Able To Touch, Sniff And Taste The Entire Internet As Part Of The Windows XPerience"
12/17/09
My first thought was that it would be used as a marketing feature for say, a florists, or a grocers (tasty strawberry smell for example).
However if you're a website owner and you really hate having any traffic, putting up a bad-smell-trigger would be a good idea... i guess.
However I also think some people assume this would work with anything (4chan has been mentioned a few times). I'm 99.9% sure it wouldn't be automated and dynamic, but instead would require some kind of purpose built plugin.
Sorry to be a kill joy but there's enough sillyness on this thread already :p
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