Coca-Cola Filmed Noisy Filmgoers And Put Them In Fake Movie Trailers

To help drive home the point that you shouldn't ruin a movie by talking, using your phone, or snacking excessively loud, Coca-Cola created a fake movie trailer featuring people in the actual theater disrupting the action on screen. Which served to drive home the clip's tagline: "When you make noise during the movie, you … » 3/13/14 9:20am 3/13/14 9:20am

The Forgotten History of One of Coca-Cola's Biggest Failures

» 2/09/14 2:00pm 2/09/14 2:00pm

The Breakmate was supposed to revolutionize how we consumed soda, on par with the advent of the soda fountain and soda bottles, and bring delicious sugary soft drinks to millions of disenfranchised American office workers. So why did Coca-Cola's foray into small-scale commercial vending during the 1980s flop so… » 2/09/14 2:00pm 2/09/14 2:00pm

Coke's "Downtown in a Box" Delivers Clean Water and Wi-Fi to Africa

Coca-Cola's global distribution channels are so well-developed that a Coke can get pretty much anywhere on the planet—even places where there's no access to fresh water. But Coke is working on that, too. As part of its mission to bring drinking water to the communities it serves, the company has developed a… » 10/10/13 12:40pm 10/10/13 12:40pm

All Soda Cans Should Be This Easy To Share

Sharing a drink with someone when they can take a sip from the other side of your glass is reasonably acceptable. But that's just not possible with a canned beverage. You either agree to share their germs, or refuse to share at all. It's an age-old conundrum that Coca-Cola has finally solved with a two-in-one can that… » 5/31/13 10:31am 5/31/13 10:31am

What Kind of Sorcery Lets You Filter Water Out of Coke?

I have so many questions about being able to filter water out of coke. I don't even care why. But does it tast like Coke flavored water? Or water flavored coke? Or maybe even just carbonated sugar water without the cola? The guy makes it seem like it taste disgusting and that's the complete opposite of Coca Cola. Does … » 4/20/13 2:00am 4/20/13 2:00am

The Secret Algorithm That Controls Everything About Orange Juice

If you ever wondered how orange juice can always taste so damn perfect every time you have it, it's because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the "Black Book" which allows it to standardize Mother Nature. It's crazy. » 2/02/13 1:00am 2/02/13 1:00am

How Much Exercise Is Needed To Burn Off a Can Of Coke?

More and more companies are getting on board this whole ‘truth in advertising' push, including Coca-Cola who've posted this online calculator on its UK site that figures out how much exercise you'll need to shed that sugar water. Is 70 minutes of ironing really worth that kick of caffeine? [Coca-Cola via Pocket-lint] » 11/01/12 1:03pm 11/01/12 1:03pm

Sacrilege: Coca-Cola Will Soon Be Sold In Bottle-Shaped Eco-Friendly…

Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they're more affordable. And so the iconic and highly recognizable shape of the Coke bottle isn't lost, the sugar water maker has created these Coca-Cola bags as… » 7/07/12 9:00am 7/07/12 9:00am