<![CDATA[Gizmodo: coca cola]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: coca cola]]> http://gizmodo.com/tag/cocacola http://gizmodo.com/tag/cocacola <![CDATA[The Paint-Less Coca-Cola Would Save Earth One Can at a Time]]> It doesn't only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math:

I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day.

So using only classic Coca-Cola's daily sales figures, that means 24,773,757,785 are sold every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn't only affect the production. It also affects the recycling process, eliminating one step:

The naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. I don't know how much paint that represents, but I'm guessing quite a few thousand tons. [7760 via Likecool, Sales info from Let's Get Together]

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<![CDATA[Velcro Bus Ads Are Bound to End In Disaster]]> I don't know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you'd get stuck.

The ads were designed to highlight the better grip the new bottles offer. They placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8% more of their sugar water.

What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside. [Daily]

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<![CDATA[Remainders - Things We Didn't Post]]> Baby Gets Hit By Train, Strolls Away...There's a Hole In My Heart That Can Only Be Filled By—Stem Cells?...Beware Bobbies Bearing BlackBerries...Science Figures Out Why We Break Out Bubbly


Sure it's been the lead story on CNN and a big story on Gawker, but there just wasn't enough DIY mechanics or cellphone-related mayhem for us to pounce on this little gem. As a dad, I don't like seeing shit like this, but knowing there's a happy ending made it a bit easier to view. Oops, did I give too much away? [Gawker]


Hairband balladeers from the roaring '80s will be disappointed to learn that holes in the heart previously only able to be filled by some girl who is already dating some other guy can now be filled by a patch made of stem cells. As for the rest of us, we naturally assumed that if stem cells could give Christopher "Butthole" Reeve real Superman strength and build replica's of Shakey's Pizza, well, of course they can patch heart holes. [PopSci]


By March of next year, many British police officers will be handed a smartphone in order to maintain communication while increasing time in the field. It may work, assuming they block like a million distractions. Frankly, the only reason I wanted to even mention this in Remainders was to remind the world of that stroke of British police genius, Hot Fuzz, through Photoshop. It was that or an image of the gmilfy Prime Suspect herself, Helen Mirren. Did I choose wrong? [BBC via Engadget]


Science produces explanations great and small, and finally got around to one we've been waiting for since Heinrich "Coca" Cola invented the fizzy beverage: Why do we love the carbonation? Everyone used to think it was the exploding carbonation bubbles, but sure enough, it's the carbon dioxide itself—you listening, Al Gore???—that sends a message to open up the sour taste buds, delivering a genuine flavor change. Sure, it's not gadget news, but now, when you head out to the bars, you can order beer in the name of science. [Daily Mail UK]

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<![CDATA[Coca-Cola's 100-Flavor Soda Fountain of the Future]]> Originally codenamed "Jet," Coca Cola's top secret flavor bomb now known as "FreeStyle" is poised to give adventurous palettes 100 different beverage options in a single machine.

The machine is more technologically complex than you'd imagine. The "PurePour" technology was originally developed to measure extremely precise amounts of dialysis and cancer drugs. Beyond that, RFID scanners are used to match cartridges to dispensers, and the onboard computer confirms everything is in place. Existing soda fountains use five-gallon concentrate bags and lots of backroom labor. Now all that is required is a highly concentrated 46-ounce cartridge inside a self-contained machine.

Using a touchscreen UI, customers can navigate through the dizzying array of sodas, flavored waters, energy drinks and other beverages in what appears to be a fairly straightforward way. The machines are currently being tested in Georgia, California, and Utah, but Coca-Cola plans to roll out 60 additional dispensers across the country by the end of the summer. [Fast Company]

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<![CDATA[Funky Organ Is Full of Gremlins So Cute You'd Want to Adopt Them]]> Always count on Coca-Cola to create one of those summer ads that make you want go party in Costa Rica for three months. This time, thanks to a freaky organ with funky gremlins. [DRB]

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<![CDATA[This Ski Jump Will Make You Crap Yourself]]> I ate a wheel of cheese for lunch. But I'm not worried. Constipation is no match for the bowel-emptying thrills of the ski jump toilet stall.

Just align your feet on the painted skis on the floor and imagine you are barreling down the mountain bare-assed on a rocket full of feces. Yeah, Metamucil can't compete with that. The only problem is that you will have to book a flight to Japan to enjoy the benefits. These stalls have been built in various ski resort bathrooms there a part of a promotion for Coca-Cola's Georgia Max Coffee. [Coloribus via Pink Tentacle via DVICE]

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<![CDATA[Desk-Sized Coca-Cola Robots Don't Dispense Drinks, Human Kindness]]> These scaled-down replicas of walking coke dispensers found on the streets of Japan would be cute additions to anyone's desk. As well as the black Coke Zero model above, there's a regular version, and they come in the most fabulous of retro boxes. They were available on eBay, but it looks like they're currently sold out. Perhaps it's worth contacting the seller to see if he's going to import any more. Gallery, including a picture of one the life-sized vending machines, after the jump.

[eBay via Technabob and Flickr]

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<![CDATA[Crappy Coca Cola Casemod Creates Crappy Casemod Contest]]> Can you guess what this is? It's a PC mod made out of a 20-case of Coca Cola cans. It even includes the carrying case. On a scale of 1 to 10 we'd have to rate it a "pretty fucking lousy". Can you do better? Or worse? Send in pictures of the lousiest casemods you can find to contests@gizmodo.com with the subject "Crappy Casemod Contest". We'll post the lousiest ones in a lousy-off. Get to lousying. [Instructables - Thanks Jason!]

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<![CDATA[Coke's Still Cool: Launches Mobile MySpace Knockoff]]> Straining to prove it's "with it" to keep the youngsters slurping down high-fructose corn syrup loaded soda, Coca-Cola's launching a mobile social network for teens.

The Sprite-branded, cellphone-only network (because Sprite's more extreme? Why not just bring back Surge? Actually, please do—Vault sucks.) will let teenyboppers post profiles, pictures and hook up with other sugar-addled stalkers teens. Whatever happened to using polar bears to sell soda?

Coca-Cola sets up mobile social network [Yahoo!/Reuters]
Image via Flickr

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<![CDATA[Suicidal, Coca-Cola-Drinking Robot Makes Social Justice Statement, Nobody Cares]]>
One of those America-hating, hippie organizations going by the name of SWAMP (Studies of Work Atmosphere and Mass Production) created a robot called Coke Is It that is programmed to kill itself. Good message to send to the kids out there, SWAMP. The robot is programmed to find puddles of Coca-Cola (you know, the big, faceless corporation that's sucking all the mako out of the planet) on the floor then suck it up using an electric pump. Then, the robots sprays itself with the Coke and the acidic nature of the Earth-killing soft drink eats away at the robot's "skin." After the skin is sufficiently worn away, Coke finds its way into the robot's circuitry, leading to its "death." Very subtle metaphor, fellas, as the video demonstrates.

Now excuse me while I drive my big SUV down the block in order to purchase ozone-depleting cans of aerosol spray and non-biodegradable styrofoam cups.

Coke Is It Video [SWAMP via we make money not art]

[YouTube video by mattkenyon]

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<![CDATA[Purchase Coca-Cola in Japan Using Your Cellphone]]> Japanese cellphone users have been able to purchase darn near everything with their cellphones for a little while now and now they can add Coca-Cola to that list. By the end of 2008, Coke will have modified its 200,000 vending machines in Japan to accept Felicia, which is the method of cellphone payment developed by the major players in the Japanese cellphone industry.

Yeah, so when can we expect cellphone payment here in the U.S.? Oh, right, never.

Japanese Coke machines to accept cellphone payment [Fareastgizmos.com]

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<![CDATA[Lenovo F20: Coca Cola 2008 Olympic Themed Laptop]]> If there's one laptop maker that's going to start cashing in on China's 2008 Olympics, it's probably going to be China's Lenovo. The laptop is branded with Coca Cola (and China) Red, with the Olympic rings sitting under the Lenovo logo on the back. It has:

  • Intel M778 processor, 1.66GHz
  • Intel 915GMS chipset with GMA900 display chip
  • 12.1 inch wide screen monitor
  • 512MB DDR2 memory
  • 80GB hard disk
  • External Combo drive
  • WiFi, Bluetooh, 56K modem, and 100Mbps ethernet port
  • Build in 1.5W stereo speaker
  • 3 USB ports, 1 IEEE1394 port
  • All-in-one memory card reader
  • Dual batteries for 8.5 hours usage
  • Weight: 1.4KG

This will cost 13,499RMB ($1,687 US), and should be released before the 2008 Olympics (duh). All in all, it's not a very powerful laptop for quite a bit of money, but if you've got the Olympic fever, the only cures are this Laptop and more cowbell, and we're all out of cowbells.

Lenovo F20 [Sohu via Ideal Gadget]

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