I Wouldn't Be Here Without the 1982 World's Fair

On a recent trip home to Knoxville, Tennessee, I had a flashback. Not an acid flashback (I don't think). We were weaving through the hilly streets of downtown in the shadow of the Sunsphere, a discoball of a monument built for the 1982 World's Fair, and suddenly I was there in the crowd, staring at the future. » 4/18/14 12:25pm 4/18/14 12:25pm

Does a $20 Glass Built Just for Coke Actually Improve the Taste?

Any discerning oenophile will tell you that the shape of a wine glass can make a huge difference in your imbibing experience. On the other hand, that could just be a bunch of bullshit. Either way, Riedel decided to do for Coke what it's spent decades doing for pinot: design a glass scientifically optimized for taste.… » 4/01/14 1:00pm 4/01/14 1:00pm

All Soda Cans Should Be This Easy To Share

Sharing a drink with someone when they can take a sip from the other side of your glass is reasonably acceptable. But that's just not possible with a canned beverage. You either agree to share their germs, or refuse to share at all. It's an age-old conundrum that Coca-Cola has finally solved with a two-in-one can that… » 5/31/13 10:31am 5/31/13 10:31am

What Kind of Sorcery Lets You Filter Water Out of Coke?

I have so many questions about being able to filter water out of coke. I don't even care why. But does it tast like Coke flavored water? Or water flavored coke? Or maybe even just carbonated sugar water without the cola? The guy makes it seem like it taste disgusting and that's the complete opposite of Coca Cola. Does … » 4/20/13 2:00am 4/20/13 2:00am

The Secret Algorithm That Controls Everything About Orange Juice

If you ever wondered how orange juice can always taste so damn perfect every time you have it, it's because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the "Black Book" which allows it to standardize Mother Nature. It's crazy. » 2/02/13 1:00am 2/02/13 1:00am

If You Want Me To Sing In Public You'll Have To Do Better Than a Free…

Coca-Cola has long been associated with the holidays: from polar bears with questionable diets, to the myth that the company created our modern image of the man in red. But this year the company's Christmas marketing efforts completely miss the mark. Instead of turning caffeine addicts into spies for a free bottle of… » 12/14/12 8:40pm 12/14/12 8:40pm

What's It Like to Spend One Minute as James Bond?

Most marketing stunts are just plain annoying, but every once in a while one comes along that doesn't make you completely hate the company behind it. Such is the case with this cross-promotion for Coke Zero and the new James Bond movie, Skyfall, which turned unsuspecting travelers into James Bond for one very exciting … » 10/19/12 1:45pm 10/19/12 1:45pm

What Would Happen If Those Coca-Cola Polar Bears Really Drank Soda?

I once loved everything about soda. Its amazing refreshing ability, its sweetness, its bubbles—it was magic in liquid form. But of course it came with the cost of ridiculous amounts of sugar and calories. So I cut back. But for people who don't cut back on soda? Watch out. Here's what would happen if those cute… » 10/10/12 8:20pm 10/10/12 8:20pm

Sacrilege: Coca-Cola Will Soon Be Sold In Bottle-Shaped Eco-Friendly…

Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they're more affordable. And so the iconic and highly recognizable shape of the Coke bottle isn't lost, the sugar water maker has created these Coca-Cola bags as… » 7/07/12 9:00am 7/07/12 9:00am