<![CDATA[Gizmodo: commercial]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: commercial]]> http://gizmodo.com/tag/commercial http://gizmodo.com/tag/commercial <![CDATA[Oh Snap! Guess What I Saw!]]> Seriously, folks: Guess what I saw in this oddly catchy commercial for the Shack, because I can't figure it out. All I know is that Biz Markie is excited about something and that there's a squirrel DJ.

Ok, maybe the part about this commercial being catchy isn't such a great thing. Excuse me while I crawl back under a rock where I'm safe from things like this seasonal torture. [Thanks, OMG! Ponies!]

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<![CDATA[On the First Day of Christmas, My iPhone Gave to Me...]]> Apple takes advantage of all my weaknesses in their new Christmas-themed iPhone ad. It's not only whimsical and cutesy, but it also mentions cookies, coffee, and several feet of snow. What more could a gal want?

Maybe I'm just so enamored with this commercial because my home smells of freshly baking cookies or maybe it's a general adoration for alternate versions of "The Twelve Days of Christmas," but I just think it's a lovely Christmas greeting from Apple. Even if the voiceover guy doesn't really sing. [TUAW]

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<![CDATA[Seven Taglines You Can't Repeat Without Sounding Like an Asshole]]> There's hardly a spokesasshole in the world of tech who doesn't throw around some kind of tagline. And that's fine because it's his job, but there's no reason for you to repeat those taglines. Especially any of these seven.

Droid Does

Verizon's Droid commercials haven't been around very long, but I already keep seeing various combination of "iDon't" and "Droid does" being incorporated into everything from tweets to articles. (Hell, even we couldn't resist it once or twice.)

I can sort of forgive occurrences of the tagline slipping into reviews or posts about the actual gadget, but several days ago I found myself overhearing a fellow practically reciting the first Droid commercial to mock his buddy's iPhone preference. I seriously hope that I was in some sort of bizarro coffee shop or that maybe this guy was just an oddity. Please just skip this tagline, because I assure you: That guy sounded like a complete asshole.

There's an App for That

C'mon. Be honest. How often have you slipped this gem of a tagline into a comment? And how often have you groaned or rolled your eyes because you saw someone else remark that there is in fact an app for that? It was barely funny the first few times, but at this point even your grandma is using it and that oughta tell you something.

And no, changing a word doesn't make you sound like less of an asshole.

Think Different

Once upon a time, Apple's "Think Different" commercial made me smile at its cleverness. Then I saw the commercial a second time and I cringed. It's actually kinda cheesy and the tagline isn't much better. No matter what the concept behind it is, it basically feels like it's a nicely cut down version of the trite and overused "think outside of the box" and hearing it used feels just as irritating.

Can You Hear Me Now?

Unless you're genuinely wondering if the person you're talking to can hear you, there's no way to not sound like an asshole when using the "Can you hear me now?" tagline. Not even in an ironic look-at-me-I'm-so-cool-that-I-can-say-this-to-mock-it way.

Besides, while I'm certain that he's a nice fellow, do you really want to associate yourself with the slightly dorky-looking Verizon Guy?

It Keeps Going, and Going, and Going...

Last weekend I asked a friend how her date went. She remarked that he was like an Energizer bunny. And, as she thought I was confused by the expression, she continued to explain that he "kept going, and going, and going..." and it took me quite some willpower to not break down in tears on the spot. Someone so clever and lovely insisted on using a reference and a tagline so incredibly cliched that I'd initially thought I'd heard wrong. Please. Think of a better description for these things. (Especially since it's probably inaccurate in that scenario since hardly gentlemen really manage to keep up with that darned bunny rabbit.)

Where Do You Want to Go Today?

Oh, as much as Microsoft's good old "where do you want to go today?" annoys me, I actually crave to hear it sometimes. Such as in place of that grunt and nod I get from cab drivers. As with the "can you hear me now?" tagline, this one should only be used when you mean it literally and aren't attempting to make an allusion to the commercial.

Intel Inside

I've seen "baby inside," "beauty inside," "goddess inside," "whiskey inside," and who-knows-what-else inside tshirts, bumper stickers, and undies. Unless I'm seriously mistaken, those are spin-offs to the ancient "Intel inside" and they're not exactly funny anymore. I doubt that anyone can show me a single example of play on that tagline that won't make me roll my eyes (but feel free to try). In the meantime: Let's just not add to the ridiculousness.

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<![CDATA[According to This Commercial, We All Need and Deserve HandJobs]]> This commercial has left me convinced that I need to order a five dollar HandJob right now. I'm just confused about whether I'll be getting what I think I'm getting or a weird kitchen tool.

I guess with that price, odds are that it's probably the kitchen tool. Geez. Talk about a tease after all those borderline-NSFW puns.

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<![CDATA[Droid Commercial Paints iPhone as "Digitally Clueless Beauty Pageant Queen"]]> Ohhh shit, y'all. This is getting dirty. Motorola/Verizon's newest Droid ad not only depicts the iPhone as a tiara-wearing, Sandra-Bullock-worshipping Barbie doll, it actually shows a clearly identifiable iPhone. It's both inflammatory and in your face. Right up in it!

I have a Droid, and like it a lot, but I'm a little concerned that these ads are alienating buyers by making the phone seem a lot more complex and threatening than it really is. To a first-time buyer, smartphones are a pretty intimidating purchase, and while I understand the impulse to differentiate the Droid from the cute-as-a-button, simple-as-can-be iPhone commercials, the Droid commercials may be going too far in the opposite direction with the whole DROID SMASH aesthetic. But that's just me, and, well, I bought one anyway—what do you guys think? [YouTube]

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<![CDATA[Creepiness Strangely Absent From New Palm Pixi Commercial]]> After dying in a movie, apparently the creepy Pre girl died in Palm's world, too. This new Pixi ad is full of fun, happy people using the phone while "Sleepyhead" by Passion Pit plays in the background. Huge improvement.

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<![CDATA[The Nokia N900 Isn't A Phone, It's A Psychotic Shapeshifter]]> While we've been sitting, waiting, wishing for the Nokia N900, we missed something very important: It's not a phone. As this Nokia ad shows, it's actually a psychotic shapeshifter. At least I think that's the message they're trying to send.

If you don't feel like watching the whole ad, jump to about 1:50. It's where the truth is revealed. It's also the moment when I began to daydream about the days when ads actually showed the product for more than a few seconds. [Thanks, GitEmSteveDave!]

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<![CDATA[Cutest PC Spokestoddler Returns In New Windows 7 Spot]]>
Kylie's back, and apparently she's learning to read by skimming positive reviews of Windows 7—including our own. She makes a slideshow (app not included in Windows 7), and gives us a piglet with bunny ears. Thanks, Kylie!

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<![CDATA[Mexican Girl from Mac-PC Knock-Off Ads Is a Lot Hotter, Lot Less Obnoxious than Justin Long]]> Mi gusta chica mexicana, si. Ella es muy sweet. Mi no gusta Justin Long, porque es cojones obnoxious. Si? Claaaaaro. Los Mac-PC knock-off comerciales de television de cable company Yoo, however, es malo malo. Chingada. Tortilla. Tacos. Chimichanga. [Thanks Rodrigo]

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<![CDATA[Horrifying Palm Pre Ad Remix Scares the Holy Poop, Pee and Bejesus Out of Us]]> I'm still shaking after watching this. I'm not joking.

Can someone make me a happier version, so I can resume normal daily functions? Thanks. [YouTube via BBG]

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<![CDATA[Sheep-Powered LED Display Lights Up Welsh Hillside]]> In one of the funnest examples of merging animals with technology yet, these herders took to the hills of Wales to create huge sheep-driven LED displays. Baaaad ass!

It's blatantly a commercial (for Samsung LEDs), but hey - if that's what it takes to get those crazy next-level herding abilities displayed, I'm all for it. The sheep reenact a game of Pong, fireworks, and line up to form a pretty dead on representation of the Mona Lisa. [- Thanks Claudio!]

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<![CDATA[How to Sell Home and Electronic Appliances In Europe (Gloriously NSFW)]]> I don't understand this. I know it's an ad for Fleggaard, a european chain of home and electronic appliances shops similar to Best Buy, but nothing else. But as an Europerv, I'll just enjoy it.

There are more here (NSFW), some of them funny even if you don't speak Danish. And did I say I love Scandinavia? Oh yes, I do. [Thanks Michael]

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<![CDATA[Japanese Commercial Reminds You That Holidays Are Fattening and You Need Wii Fit]]> I don't know if there's a polite way to say this... but it looks like you're wearing your holiday gluttony. Take a page from Blam's book and get on a Wii Fit... fatty. [Kotaku]

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<![CDATA[First Fembot Commercial Ever Heralds Imminent Robot Porn Market]]>

Those crazy Japan-addicts from the Pink Tentacle have grabbed the first commercial ever made by a fembot. Actroid DER-2 stars in a 15-second TV ad titled "The Woman Who Doesn't Rust", promoting an insect repellent and sunscreen spray. From afar, she looks hey-babe-how-you-doin' kind of good, but then they have to cut to a close-up and almost gave me a heart attack. Why a fembot needs sunscreen is beyond me. Lube after a few Old Fortrans, on the other side, it's a completely different story. [Pink Tentacle]

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<![CDATA[Michael Bay, Transformers and Giant Explosions Shill for Verizon FiOS]]> Verizon's new FiOS ad is a splashy, big-budget popcorn flick compared to Time Warner's cheaper, low-fi satire spot. It even stars the king of big boom summer movies, Michael Bay, blowing a bunch of shit up and hanging out with Transformers, saying the word "awesome" a whole lot. Come to think of it, it's pretty much exactly like his movies, which you can pirate even faster with FiOS. Awesome! [Verizon]

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<![CDATA[Teaser for Sony's Bravia Play-Doh Commercial]]> Last month, NY was overwhelmed by Play-Doh bunnies as Sony shot its new Bravia ad. Well, folks, you've got a few weeks to wait for the spot to air, but until then, here's a tiny taste of what's to come. [Sony BRAVIA - New York]

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<![CDATA[How to Make a Human Flipbook from 150 T-Shirts]]>
Sub company Erbert & Gerbert was looking for a cheaper way to advertise its food than the usual $365,000 that's usually needed to film a commercial. And this is what they came up with. Cool and clever. [Human Flipbook via Fresh Creation]

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<![CDATA[Dumb Wii Commercials Still Not a Patch On PlayStation Home]]>

So, apparently these kids were watching telly at home when some japanese Mulder-and-Scully-wannabes arrive with some white magic wand. Then the whole family gathers around the TV to laugh at grandpa while changing his hairstyle. It's like, oh grandpa, we love you, but you would be so much cooler with an afro wig, man. And then it's like, you know, like everyone is laughing at each other and they can spend hours doing cartoons of other people and stuff.

Or something like that, if you have to believe Nintendo. I have to confess that I like to create Mii characters, but the whole thing is a little bit limited if you don't have an online option, even if it's not as someone-found-the-IKEA-catalog-at-Sony-HQ-cool and sleek as Sony's PlayStation Home. I guess we must wait and see what Miyamoto is creating now.

Clip: New Wii Mii Commercial [Kotaku]

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<![CDATA[PS3 Commercial Makes More Sense in Japanese]]>
The last PS3 commercial we laid our eyes on gave us nightmares and scarred us for life thanks to a naked Chucky-style baby. This one (which was made for Japan's launch) makes a lot more sense, despite it being in Japanese. It goes straight to the point (11/11) though we still think they need a new ad agency.

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<![CDATA[Toyota Human Touch Commercial - Humanizing, Likes to Touch]]> Here's a Toyota commercial from Japan that captures the human element behind the small technologies we often take for granted, like headlights and windshield wipers. It's clever, funny, poignant and most definitely worth its minute or so of runtime.

Some people have talked about its homoerotic overtones - I sense more of a zombie influence myself. They should add a scene with two people making out in the back with all the devices looking on.

[digg]

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