The most popular brands in America are not always the largest companies making the most revenue. Brands that you know, stores that you go to and places that you associate with some states get replaced by faceless monoliths who basically repurpose oil, energy, technology, other people's money, etc. into more money.
When you close your eyes and think of California, what famous brand comes to mind? Is it Apple? Facebook? Google? Or some movie studio? What about Texas? New York? Florida? These are the most famous brands of each state. The Corporate States of America, if you will.
Matt Gemmell, developer of Mac and iOS apps, created a little funny about tech companies and file menu commands. Using TextEdit's actual File menu, Gemmell used it to describe tech companies like Apple, Google, Samsung and more. My favorite might be describing HP as just a printing company. See the full picture here. […
Some companies think logos and branding are so important that they spend millions and millions of dollars on designing them. Other companies go with something simple and end up spending nothing. The funny thing? It's usually the companies that spend little on designing logos that become the most iconic brands.
A lot of the giant technology brands and companies you know and love today didn't look anything like they do now when they first started. Just look at their original logos: almost always butt ugly, but slowly grew into what they are now. Here are the humblest beginnings for all to see:
Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don't know what I'm seeing anymore! What matters more in a brand, the name of the company or its former…
If you've been too lazy to figure out the stock market or have been wary of fees and brokers that come with trading, you will love this: coming this summer, you'll be able to buy a company's stock directly on Facebook. It's like Likes but like uh, real.
Yesterday I argued that HP's board would be rash to fire embattled CEO Léo Apotheker at this point in the game, since surely they knew what they were getting when they hired him. Oops! Joke's on me. Most of them had never even met him.
Last week the stock market finally reached the apex of its clickety-clack roller coaster ascent. Now it's begun the free-fall into financial oblivion. So what does that mean for you, gadget enthusiast?
In a clever art project, Viktor Hertz re-fashioned logos of popular companies and flipped into something a little more...honest. He says the honest logos reveal the content of each company instead of what's hidden behind the branding. I think it's hilariously brilliant. See more at Honest Logos. [Honest Logos via …
Okay, so maybe it's kind of funny that the BBC has called out Nokia for the struggling mobile company's crippling sauna addiction. That doesn't mean it's not a legitimate concern! Because when your company's this far down in the dumps, it might not be the right time to install a steam room in your Zimbabwe office.
Yesterday, we showed you how the corporate websites for science fiction companies might look. But what about their business cards? Designer Fernando Reza has imagined Rolodex fodder for starship researchers, henchmen, and the folks who sweep up zombie guts.
In an era when companies are getting focused, trimmer, leaner, Panasonic has unapologetically taken the stance that more is more. Thousands of products? Try a million. This is old school everythingism, and I kind of love it.
Turns out it was a tough decade for tech companies. First the bubble they helped create burst and took the rest of the economy down with them; now the credit markets have sunk them in return—with two notable exceptions.
When I was in college, I spent a good month watching ads on my computer in exchange for swag, gift cards and other rewards. Then those companies went out of business. Beezag is doing the same model a decade later.
This concept keyboard plays on our love of, or at least interest in, marketing by replacing all the letters with logos of corporations whose name begins with said letter. I seriously just spend five minutes picking them all out.
Click to viewWALL*E, Pixar’s tale of a future Earth destroyed by corporate greed, seems prescient now in a world of bank bailouts, undulating stock markets, and a global credit crisis. The end of the world could come from an alien invasion or a natural disaster, but it could also come from the companies we interact…