The MR-SMC03 is so small that it kind of looks more like a USB hole stopper than a media reader. To use it, you slip your microSD card into the top part of the usb stick and then plug it into your computer. It's available in cherry pink, Azuria pink, black and white for roughly $13... from Japan only for now. [Elecom via Gizmodo Japan]

Iomega Announces Must-Have for MacBook Air Owners:

New Ultra-Thin eGo Helium Portable Hard Drive

***

eGo Helium Delivers 320 Gigabytes of Stylish Storage for MacBook Air

SAN DIEGO, September 17, 2008 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection and security, today announced the exciting new Iomega® eGo™ Helium Portable Hard Drive USB 2.0 320GB*, a perfect match for the style and incremental storage needs of Apple’s revolutionary MacBook Air™ notebook.

On display this week at the Apple Expo tradeshow in Paris, the new eGo Helium portable drive brings the MacBook Air™ notebook’s aesthetic to Iomega’s wildly popular eGo portable hard drive. In addition to the drive’s portable storage, the eGo Helium also harnesses the benefits of cloud computing with Mozy™ online backup service, giving users incredible value and security for securely storing, protecting and accessing important files.

Cool Hardware

The tapered 320GB eGo Helium portable hard drive echoes the stylish lines of the streamlined MacBook Air™ laptop, enclosing a state-of-the-art 2.5-inch portable hard drive in an anodized aluminum shell to create a package that is a mere 0.63 inches thick (16 mm) and weighs only 7 ounces (200 grams). Formatted with Apple’s HFS+ file system, the 320GB hard drive sports Iomega’s Drop Guard™ design feature that protects the drive from drops of up to 51 inches (1.3 meters) onto industrial carpeting—40 percent above the industry average for portable hard drives. The eGo Helium receives power from the USB port so there’s no power supply to carry around. And with space for up to 1,280,000 photos, over 5,920 hours of music or 480 hours of video**, the 320GB eGo Helium drive gives new meaning to stylish portable storage.

“Iomega’s eGo portable hard drives have garnered tremendous attention in the beige world of external storage by offering consumers a choice of several different vibrant colors as well as a camouflage print and genuine leather,” said Peter Wharton, vice president of marketing, Iomega Corporation. “The eGo Helium extends that strong commitment to delivering style with substance. What makes eGo Helium such an effective piece of industrial design is the way it dresses up a highly functional 320GB hard drive device into a durable and sleek package with plenty of storage capability, making it an easy-to-use ‘eye-catcher’ that’s small enough to go anywhere.”

Key Software

Iomega offers two Mac OS® X backup software applications with the eGo Helium portable hard drive as free downloads for added data safety: EMC® Retrospect® Express for Macintosh 6.1 software, and MozyHome™ online backup software (2GB free; unlimited online storage for $4.95/month). Retrospect Express protects a single Macintosh desktop or notebook computer by backing up to internal and external hard drives, NAS devices, CD/DVDs and removable drives such as Iomega’s REV Backup Drive. MozyHome online backup service provides online storage for backing up selected folders or files to world-class EMC data centers.

Computer users running the Windows XP or Vista operating systems can reformat the eGo Helium drive to NTFS for use with Windows only, or the drive can be formatted as Fat 32 for use with both Macs and Windows PCs. Customers running Windows XP or Vista can also download Retrospect Express HD 2.5 for Windows with MozyHome integration, which gives users the convenience of shared setup information and the ability to send backups to either nearline storage (an external hard drive or network drive), online storage (the Internet), or both.

Compatibility

The Iomega® eGo™ Helium™ Portable Hard Drive USB 2.0 320GB is compatible with Mac OS X 10.1.5 or above and with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™. MozyHome software is available for Mac OS X 10.4 and above, along with Windows XP and Windows Vista. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

Price and Availability

The Iomega® eGo™ Helium Portable Hard Drive USB 2.0 320GB will be available worldwide in October for $149.99 from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com. (All pricing in this news release is U.S. suggested retail.)

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Mozy

Mozy is the leader in online data backup for consumers and businesses. With more than 850,000 users and 23,000 business customers, Mozy offers a simple, automatic and secure service for backing up data over the Internet. Mozy was acquired by EMC Corporation in 2007 and operates as part of the EMC Cloud Infrastructure and Services Division. Information can be found at www.mozy.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation and headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

The Laser Gaming Mouse with Voodoo DNA is pictured above. Here's the more ho-hum Laser Mouse:

And here's the mysterious Vector Mouse:

Plug and Play Performance
• Customize your mouse for an effortless gaming experience personalized to the way you play

Features & Benefits:

• Keep up to 5 mouse setting profiles
• Five programmable buttons to store macros
• 8x faster than conventional mice. Delivers blazing speed and instant acceleration
• Polytetrafluoroethylene Gaming Feet. Large, frictionless feet for effortless smooth glide
• High resolution engine churns images at an astounding 6.4Mpixels/sec. Large sensor array and precision laser technology allow the HDX Laser Mouse to deliver best-in-class performance and tracking
• Gaming laser mouse with four on the fly selectable DPIs
• DPI=400/800/1600/2400 *
• 4 multi-color DPI settings
• Up to 35 inches/second **
• Up to 8G
• Up to 500 reports/second
• Full speed USB 2.0
• 5 programmable buttons
• 5 individual setting profiles
• 4 large Teflong feet, 3D racing rubber tire pattern scroll wheel

System Requirements:
• Genuine Windows Vista® or Genuine Windows® XP

Warranty and Support:
• One-year, worldwide parts-and-labor limited warranty
• 24x7 HP technical phone support during warranty period

What's in the Box:
• Laser mouse
• Documentation
• Software Driver
• 1 year limited warranty

Additional Information:
Questions about the HP HDX Laser Mouse?
Look us up online at www.hp.com