First, it was the wide-mouthed can. Then, it was a can that changed color when it was cold. Most beers, most companies, most icons, heck, most gods would've stopped by now. But Coors Light went and changed the world again.
Today is the 50th anniversary of the aluminum beer can, released by Coors in 1959. And while I was prepared to make fun of cans for a few hundred words, they're actually sort of interesting.