If I saw this girl walking by on the street, I'd be perplexed, too. I like it. But turns out it's all part of a viral marketing campaign by Hearst Corporation to get you to buy... Cosmo for Guys? Ugh!
Hey, sex sells. It's the sad-ish truth, and Cosmopolitan revels in it being fun to wonder at what constitutes love, making love, and just a good fuck for either sex. Not that you should take it seriously. But this app leaves me a little creeped out.