<![CDATA[Gizmodo: cupertino]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: cupertino]]> http://gizmodo.com/tag/cupertino http://gizmodo.com/tag/cupertino <![CDATA[Apple Gets a Speed Bmup]]> As seen in Apple's Cupertino parking lot. [Valleywag]

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<![CDATA[Review: Apple HQ Cafeteria]]> Maclife reviewed the Apple Cafeteria, perhaps under the guidance of the director of food they poached from Google. The verdict is that the sushi and tomatoes are great, and the automatic tray carousel is pretty snazzy. [Maclife]

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<![CDATA[Fire Damages Building at Apple's Cupertino HQ]]> A fire broke out in Apple's Cupertino headquarters last night, starting on the roof of a two-story building, and severely damaging it. Initial reports suggest that the three-alarm fire at Valley Green 6 started at or near an air conditioning unit, and was phoned in by workers on site. About 66 firefighters were on scene ultimately—they put the fire out in approximately half an hour. Currently there's no details about what Apple uses the particular building for, so the repercussions are unclear. But luckily it looks like no one was hurt. CBS5.com has some video of the aftermath. [CBS]

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<![CDATA["Dear Cupertino" Apple Site Reduces Bad Rumors Back To Desperate Wishes]]> The majority of Apple rumors ignored by the veterans at sites like Macrumors and Apple Insider are non-sourced, usually building up from the updrafts of the blog/analyst/network news circle jerk vortex. This new site, with almost no content right now, has a great idea: Drop the pretense of claiming to know what Apple is working on, forum mongers, and write them in their true form as desperate pleas for Crazy Apple Gear. Given that the nice domain name, also feel free to drop suggestions and open letters for the City and Mayor of Cupertino in here, too. Maybe an Apple-designed swing set off of N Stelling Road or something. [DearCupertino]

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<![CDATA[Apple Patents Laser Head-Mounted Display, Sharks Rejoice]]> Apple has applied for a patent for a laser-based headset to use with its iPod and iPhone. And, unlike most headset displays, which can be bulky due to the light source and optical elements, the Cupertino company has come up with a way of slimming the device down. Here's how.

All the image-generation electronics, the laser engine and other optics can be put into a compact, battery-powered box, that can be clipped onto the wearer's belt. Laser-generated video is then transmitted to the headset display via optical cable, before ultra-thin wedge optics display the image in the glasses.

With a thickness of just 2mm on the optical display element, Apple's patent design means that the display could be the same size as a pair of spectacles. When not being used, the optical display elements become transparent, meaning that you can transform the headset from common-or-garden reading glasses to a display in just the flick of a switch. [Unwired View]

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<![CDATA[Does Apple Have the Balls to Sue Its Korean Namesake?]]> Poor the Apple. No sooner has the Cupertino conquistador de computadoras taken steps to protect its trademark against GreeNYC than another eponymous company pops up. This one's in Korea and it sells toilets and bidets which do all those flash things so beloved of Asian poopers. Did I really just write that? Oh dear, yes I did. Anyway, I'm looking forward to Jobs' riposte. Will he bring out something for the bathroom that includes shower function, heat seat, self cleaning and user memory? If I were him, I'd just send in the lawyers. [AppleZen via i4u]

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<![CDATA[Apple Attacks NYC Over GreeNYC Logo, Steve Jobzilla to Destroy Central Park Next]]> Apple has filed a formal opposition to NYC's GreeNYC campaign over its new logo, saying that the city's looped apple infringes its own trademark. While Steve's mob says the eco-logo will "seriously injure the reputation with which [Apple] has established for its goods and services." New York's response? "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."

The NYC logo which, ironically enough, seems to be an apple drawn from an infinite loop, (ha!) has been appearing on bus shelters, hybrid taxis and shopping bags from Whole Foods. The Cupertino gang's claim for trademark infringement is, however, hard to prove with a logo, as its key issue is likelihood of confusion or dilution, according to an SF lawyer specializing in trademarks.

This dispute is the third time Apple has been involved in trademark infringement claims—remember its battle with the Beatles' Apple Corps, and Cisco Systems about who had the right to use the iPhone name?

The GreeNYC campaign applied for a trademark on its logo back in May 2007, whilst Apple's opposition, and NYC's counterclaim was filed four months later, on September 18. Next step, apparently, is to commission some independent surveys, known as mall-stop surveys, to see if Apple has a leg to stand on. The final decision will be made by the Trademark Trial and Appeal Board of the patent office. [Wired]

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<![CDATA[iPod Shuffle Drops to $49]]> Apple's just dropped the price of the iPod shuffle to $49 from $79.

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<![CDATA[.Mac Scheduled Downtime During Apple Event Tomorrow]]> The .Mac homepage reveals that it'll be intermittently up and down tomorrow, the same time as the Apple event. Does this mean that fresh .Mac upgrades or uses are part of tomorrow's news?

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