Spotify is awesome, but there are many of you who don't like the idea of your friends (and Facebook) having access to your darkest, most humiliating musical favorites. Spotify gets it. Now you can hide your shame from the world.
Spotify is a unicorn no more. It promises to be the end all, be all solution to our music listening needs in the 21st century. And, by the beard of Zeus, they've delivered on that promise.
Spotify is not the first internet music service. There's Pandora, Rhapsody, MOG, Rdio, Zune, iTunes, Amazon Music, Google Music, and plenty of others. Yet despite not having a product in the US, Spotify became legend. A musical unicorn.