Jon Millward deosn't watch porn like the average man: instead, he sees it as a heaving data set to analyze and graph. No, really. That's why he's visualized porn star demographics to work out what the typical, ahem, actress look like.
We judge people based on their tech. It's okay, everyone does it. iPhone users are prissy liberals; Androiders are pasty nerds; Blackberry wielders are your dad. And the Atlantic's got an awesome interactive map that lets you overlay a state's characteristics with its dominant mobile OS.
How much do single mothers in Akron spend on electronics? What about married Chicagoans, without kids, on their phone service? Bachelors, on cable, in New York? If only there was an interactive web app to tell you this stuff!
Well, they may not have gone quite that far, but an independent study conducted by Forrester Research found that iPhone owners are better educated, younger, more affluent, and even more productive than their non-iPhone-using counterparts.
Hey, don't kill the messenger. But online marketing firm Hitwise has published a socioeconomic demographic rundown of Yahoo and Google users. And, without giving too much away, you might not want to tell your friends that you still use Yahoo (or that your Armani suit is a knock off).
Tivo's been selling data about people's viewing habits—what shows and commercials they watch (or skip), when they pause, fast-forward, rewind and so on—to advertisers for around a year. Now they're adding personal info to the Chex Mix of ratings data they sell: age, income, marital status and ethnicity.