Gizmodo: deodorant

Building Calendar May Be Sexist but I Like It Anyway

Jesus Diaz — Mon, 01 Jun 2009 12:40:00 EDT

This outdoor advertising for Axe deodorant—integrated with the architecture of a female students' dorm—shows a page of a calendar, with each window showing a sexy girl making a day cell.

According to the Korean agency that created it, "we aimed for the expression that a new female can be met on a daily basis." Yes, Korean Agency, a new female who will conveniently ignore you—specially if you use Axe deodorant—can be met on a daily basis. [Direct Daily—Thanks Genevieve]

Deodorant Dock Tells the Whole World How Badly You Reek, Destroys Internet Dating

matt buchanan — Mon, 13 Oct 2008 10:00:00 EDT

I love adding internet connectivity to retarded stuff that really has no business sending totally inconsequential bits out into the world. Laurier Rochon and Marc Beaulieu apparently agree with their deodorant docking station that keeps track of when you take the deodorant out and how long you have to slather it on your pits (or anywhere else), and instantly uploads the stats to iamclean.org via ethernet cable. It's meant to highlight privacy issues in our culture of oversharing or whatever, but I'm slightly more concerned about the lengthy gaps between the days Rochon wore deodorant. [I Am Clean via MAKE]

Armpit Televisions Promote Stinky Ads

Mark Wilson — Mon, 21 Jul 2008 12:40:00 EDT

As part of a unique promotional campaign, Right Guard has deployed "Pitvertisers"—a crew of people on the street armed with LCD televisions sewn into the deepest pits of their shirts. So the next you're on the train and wonder who is emanating that awful advertisement, you'll see that, oh, it's that douchebag playing commercials with his armpits. This is the world we live in. I'm sorry if it's a disappointment. [Ananova via Ubergizmo]