Nonetheless, trials on 164 patients with unipolar, non-psychotic major depressive disorder using the device proved that treatment with short magnetic field pulses to the left prefrontal cortex can be a viable alternative to medication. After 30 40-minute daily sessions, half of the patients in the trial experienced significant improvement, while a third reported complete resolution. Plus, the only statistically significant side effect was mild discomfort in the treatment area. Currently, patients can receive NeuroStar treatments in a psychiatrist's office while remaining completely awake and alert.

Given all of the uncertainty and danger surrounding many psychiatric drugs, NeuroStar seems like it's worth a shot for people suffering from serious bouts of depression. It could also be a sign of things to come. Perhaps technology like this will one day be implanted directly into our brains—making us feel awesome all the time. [NeuroStar and Medical News Today via PopSci]

Yes, the tanking economy is hitting the mighty Google just as hard as every other company out there, and they're having to cut costs as a result. Gone is the 20% time that allowed engineers to dedicate one day a week to pet projects. And hell, why pay those engineers at all? Users can come up with ideas just as well as they can, and they don't even have to pay them.

That's the idea behind the new Google Product Ideas blog, a place for people to submit and vote on ideas for new Google products. And what if you come up with a genius idea that makes Google millions of dollars? "If you post an idea or suggestion and we put it into action, we may give you a shout out on our Product Ideas blog, but we won't be compensating users for their ideas." Don't be evil, indeed. [Google Product Ideas via Slashdot]

The 30-year study, published by the fine folks at the University of Maryland, also discovered that people who read and socialize well are happier on average, and watch watch less TV. This is actually in line with my own research findings, The Jack Loftus Method, which found people are generally happier when having sex with other people, and not their television screens.

And finally, from the Duh! department, comes this gem from Maryland researcher and sociologist John Robinson:

"TV doesn't really seem to satisfy people over the long haul the way that social involvement or reading a newspaper does," said Robinson, who was also the study co-author. "It's more passive and may provide escape - especially when the news is as depressing as the economy itself. The data suggest to us that the TV habit may offer short-run pleasure at the expense of long-term malaise."

Unless, of course, you're watching porn. Then we all win. [University of Maryland]