There are a lot of services that purport to measure your online influence. Klout, Kred, and PeerIndex will slice and dice your social media presence, and turn you into a number. The higher your number, they argue, the more influential you are. It's bullshit. But it's bullshit that's increasingly accepted a serious…

Google rolled out a new project on Friday to remake classic ads for the Web. Basically it's an attempt to show how Google can modernize powerful old-fashioned one-way branding for a new interactive era. Also? It's got great troll-tential.

The Internet is full of horrible trolls! Like me. Launch some new product, and we'll flock to it in an attempt to make mischief. That's why Mike Monteiro's Dickproofing idea [link kinda nsfw-ish] is pure genius.