Dieter Rams is the undisputed granddaddy of modern industrial design. The German legend's ten commandments for good design are considered gospel in the field, and his impeccable collections for Braun elevated home appliances to mass-produced art.
It's difficult to express the timeless influence Dieter Rams has had on the world of design. From the iPhone in your pocket to the clock on your wall, his elegant and simple voice is everywhere. The only problem with Dieter Rams-designed products? They're almost impossible to find.
If Braun's ET66 calculator looks oddly familiar, like you've used it before, you probably have. Originally released in 1987, the ET66 shed the sliding switches of its predecessors, the ET22 released in 1976 and the ET44 released in 1978, and became an icon of product design. So much so that the iPhone's original…
Maybe you're an engineer, or maybe you work with a designer. Or maybe you think that design is about using Photoshop. Maybe you just care about design.
In 1978, Dieter Rams designed a watch for Braun that saw a limited, 3,000 unit production run. The stainless-steel DW30 featured a digital face and only two buttons, with a thick, leather band holding the timekeeper in place. Out of production since 1982, Braun has resurrected the spirit of the DW30 with the BN0076—a…
Sometimes Sony can make some questionable business decisions, but rarely am I able to fault them on design. Particularly back in the 1970s—just look at this cubic portable AM radio.
For as revolutionary a style Steve Jobs created, it wasn't derived from thin air. One of his biggest and most direct influences was Dieter Rams, a 40-year veteran designer with the Braun Company. Here are 15 of Rams' best products from our friends at Oobject.
Relaunching the watches line they created with Dieter Rams back in the '70s is possibly one of the greatest ideas Braun will ever have. Designed by Zeon, they're actually very Apple; almost like tiny iMacs strapped to your wrist.
He's the world's greatest living product designer. And forty years ago, he changed the look and feel of consumer electronics forever.
I can listen to Dieter Rams talking about anything for hours. However, from this new and fascinating seven minute video, I would like to focus on the quote above. Watch it in context, and enjoy:
That's what legendary designer Dieter Rams had to say when a journalist suggested that Jonathan Ive was ripping off his designs. I have to agree with—in my opinion—the best industrial designer of the 20th Century, Jobs, and Picasso:
I go through the world marveling at the objects around us—from lamp posts to toothbrushes to buildings to sailboats—looking for details, craftsmanship, function, beauty, and purpose. If you know someone nutters like that, here are some gift ideas: