A copy of every book you purchased from the Kindle Store is backed up online at Amazon.com in case you ever need to download it again. You can wirelessly re-download books for free any time. This allows you to make room for new titles on your Kindle, knowing that Amazon is storing your personal library of Kindle books. We even back up your last page read and annotations, so you'll never lose those, either. Think of it as a bookshelf in your attic--even though you don't see it, you know your books are there."

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Remember, though - all it takes is one clued in guy to rip the stream and Joe Blow can download it over Limewire forever. This is why DRM really doesn't work.

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"Yeah, I steal my computers, and if I like them maybe I'll buy one. If only there was a way to pay the systems engineer directly."

So who are the "artists" who should get paid for movies? The actors who are already overpaid to begin with? Should all the other people in the credits not get paid, from gaffer to bookkeeping, since they're not artists?

And to answer "how is this good for consumers?" The main benefit is if movie companies can make a profit, they'll keep making movies which ensures a stream of new movies for consumers, just as computer company profits ensure a stream of new computers.

I'm not saying it's good in any way to limit the use of any movie you buy in any way. If you buy it it should work on everything everywhere. But the idea that pirating is the answer, as if pirates run around buying things they like (if you do you're one in a trillion), belies that fact that without movie companies there'd be no movies.

As Chuck Norris has said many times: "without angels there'd be no rainbows, which is why I buy my angels rather than pirate them."

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Take your DRM and shove it, Apple.

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