So what we have here is almost the exact sensor from the 50D—a 15.1 megapixel CMOS with sensitivities up to ISO 12,800 at its top-end H2 boost setting. And almost the exact same HD capture from the 5D Mark II—the only change is that 1080p video is captured at 20fps, down from the 5D Mark II's 30fps. You can step down to 720p video at 30fps, though, for the same buttery smoothness we've seen on the 5D Mark II. Other aspects of the video capture mode have actually been improved over the 5D Mark II, which we'll get to in a second.

But as far as the specs go, it's almost a pure hybrid of the 50D and 5D Mark II, two cameras that are decidedly more pro-leaning, positioned into the top-end of their entry-level Rebels (above the XS and XSi). Crazy stuff:

• H.264 video capture @ 1080p/20fps and 720p/30fps with mono sound

• DIGIC 4 processor

• Nine-point autofocusing

• 3.4fps burst shooting for 170 JPEGs or 9 RAW files

• The 50D's lens peripheral illumination correction

• Three-inch, 920,000-dot LCD (same as the 5D Mark II's)

• Built-in sensor dust removal system

• Live view

• Canon's "Creative Auto" mode for light exposure tweaks on full-auto

• Saves to SD/SDHC cards (class 6 or higher recommended)

• $899 with kit lens, $799 body only, available early May

We had a few hours to shoot photos and video with a pre-production unit of the EOS Rebel T1i in Manhattan, and here's our impressions:

Image Quality

I've never shot with the 50D, but from what I've read, the 50D's sensor is about as big as Canon can and should push an APS-C sensor, megapixels wise, while still preserving image quality and high-ISO performance. When it came out just seven months or so ago, it was found to be a good performer but not significantly better than the 10-megapixel 40D at high-ISO.

Here, you're getting effectively the same sensor (Canon says there are a few minor differences that shouldn't effect output in any significant way) for almost half the cost. So while you still won't be on the noise-busting level of the full-frame 5D Mark II, you're going to come mighty close, especially at 1600 and below. Here's a quick unscientific comparision @ ISO 6400:

And, shots moving through the full ISO range of the T1i, starting at ISO 12,800 (H2) and moving on down to ISO 400:

Video Capture Mode

And here's where things get crazy—the T1i's video capture mode is almost exactly the same as the 5D Mark II, short of 10 extra frames per second at 1080p made possible by the 5D's beefier processing power. But still, shooting at 720p will serve most people just fine (and it's as high as you can go on Nikon's D90, keep in mind). You do notice the lower framerate at 1080p, especially if you're panning a shot, but for slow-moving subjects, it's not significantly jerky. Some people may even prefer the ability to switch-up frame rates.

But aside from that, everything else from the 5D Mark II is there: the ability to capture stills while video is rolling, the same slow AF system, etc. In fact, the T1i actually makes some improvements over the Mark II—a quick menu summoned via the SET button can change resolution and video settings easily while you're shooting, and the movie capture mode has conveniently been moved to its own spot on the mode dial, rather than only being accessible via live view.

Here's our test footage so you can see for yourself (the file below was compressed into a 30fps Flash movie, but you can still see the slight difference in the 20fps 1080p shots):

Buying Decision

You can't imagine Canon moving a lot of 50Ds once this puppy is out—and that camera was just announced at the end of last summer. So you have to expect Canon is up to something in their mid-range line. But with the T1i, Canon has taken a big lead in the HD capture arms race over Nikon, whose only video-capable camera is the mid-range D90 which costs a couple hundred bucks more. The resolution advantage is somewhat moot, as most people will opt for 720p @ 30fps over 1080p @ the jerkier 20fps. But here's how everything stacks up, money-wise:



Rebel T1i: $899 MSRP with kit EF-S18-55mm f/3.5-5.6 IS zoom lens, $799 MSRP body only

Nikon D90: $1,149 (street) with kit lens, $889 (street) body only

Canon 50D: $1,389 (street) with kit lens, $1,199 (street) body only

So with the T1i, you get a sizable chunk of the more expensive 50D's imaging performance plus an arguably better spec-wise video capture mode than the D90—a pretty sweet deal here at an entry-level price where even the MSRP beats the street price of the 50D and D90 both.

We don't want to get too gushy without giving this camera a serious real-world run-through, but as of now, the only major negative we can see is the ridiculous name. T1i? What? Why Canon USA doesn't use its handy three-digit designation for the entry-level Rebels like it does in Europe (where the T1i is known as the 500D, matching with two-digits for the mid-range and single-digits for the pros) I will never know. I think Andre Agassi is to blame.

Look for more on this puppy when we've had a chance to really sink our teeth in.

CANON U.S.A. INTRODUCES THE EOS REBEL T1i DIGITAL SLR CAMERA, THE FIRST REBEL DSLR TO FEATURE HD VIDEO CAPTURE

Canon Breaks the $1,000 Mark Again with the First EOS Rebel Camera to Feature

HD Movie Recording Capabilities, DIGIC 4 Imaging Processor and 15.1 Megapixel Resolution

LAKE SUCCESS, N.Y., March 25, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon's most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon's Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

"We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon's new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera's ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon's complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon's large-aperture EF L-series professional lenses.

HD and SD Video Capture

After the introduction of the EOS 5D Mark II in September 2008, the Company's first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera's Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera's rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene. Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCM without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting

Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company's three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera's phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera's reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer

Canon's Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera's Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon's Creative Auto Mode

Canon's "CA" Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera's LCD screen, allowing them to "blur the background" or "lighten or darken the image" with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System

With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability

The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99 . It will additionally be offered in a kit version with Canon's EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99 .

Next is an improved ED 50-200mm f2.8-3.5 SWD lens—Olympus says it focuses twice as fast as its predecessor thanks to SWD. Completing the trio is the ED 14-35mm f2.0 SWD lens, which is touted as "the world's first standard zoom lens to rival fixed focal length lens speed with a bright F2.0 aperture" and the flagship lens of the Zuiko Digital series. Ending the rollout is the compact EC-20 2x teleconverter, which doubles the focal length of the attached lens.

Now for the numbers that matter. The 12-60mm lens streets next month for a grand; 50-200mm hits in December for $1200, along with the teleconverter for $480; and the 14-35mm lens will make its retail appearance in first quarter '08 for a hefty $2300.

OLYMPUS ANNOUNCES THREE NEW ZUIKO DIGITAL LENSES
FOR QUIET, ULTRA-FAST AUTOFOCUS

High-Performance 2x Teleconverter Doubles Focal Lengths for Twice the Power

CENTER VALLEY, Pa., October 16, 2007 - Launching together with the new Olympus E-3 Digital SLR (single lens reflex) camera, Olympus proudly adds three new ZUIKO DIGITAL™ lenses to its line of 100 percent digital-specific optics. These innovative lenses employ Olympus' newly-developed Supersonic Wave Drive™ (SWD) technology inside to provide quiet, ultra-fast autofocus (AF) speed, and offer several impressive distinctions, including:
•New ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD, in combination with the E-3, delivers the fastest autofocus speed in the world;
•The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD focuses twice as fast as the previous ZUIKO DIGITAL lens with that focal length; and
•The ZUIKO DIGITAL ED 14-35mm f2.0 SWD joins the existing ZUIKO DIGITAL 35-100mm f2.0 as the brightest fixed aperture lenses in their class.

Moreover, a new ultra-compact, high-performance ZUIKO DIGITAL EC-20 2x Teleconverter doubles the focal lengths of any lens attached from the wide selection of FourThirds and Olympus E-System lenses, for twice the telephoto power. Now the ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD (100-400mm equivalent), combined with the EC-20, will provide a huge equivalent zoom range of 200-800mm.

"With these three new SWD lenses, we've got outstanding glass to match the high quality performance of our flagship E-3 digital SLR," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "In testing, the autofocus speed of the 12-60mm has proven to be the fastest in the world, and the 14-35mm is the world's first standard zoom lens to rival fixed focal length lens speed with a bright F2.0 aperture. The fast-focusing 50-200mm telephoto that's ideal for sports and action photography, these three lenses fulfill many of a photographer's focal length needs."

All three SWD lenses will be manufactured at the Olympus Tatsuno Plant in Japan, which is equipped with the highest state-of-the-art production technology in the field of optical equipment.

Supersonic Wave Drive Technology
Olympus-proprietary SWD technology has enabled an ultra-fast, whisper-quiet, high-precision AF system. Two compact, high-powered SWD devices power autofocus at an ultra-high speed by exciting unique elliptical oscillations, while an ultra-compact 5.3mm x 4.3mm optical encoder detects and controls the lens drive position using direct rotation detection without reduction gear. This enables it to achieve a level of precision that's accurate to 5 microns (5/1000 mm). When used in combination with the new E-3, which offers improved AF computation and lens-body communication rates, the SWD motors provide the fastest focusing speed of approximately 170 ms (0.17 seconds).

ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD
The ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD is a high-performance standard zoom lens that covers a zoom range equivalent to 24 to 120mm on a 35mm camera lens. Special optical glass elements are used to correct various types of aberrations, while the 100 percent digital design ensures high-definition performance with clear, crisp images from edge to edge. This lens also boasts impressive close-up shooting capability, allowing users to shoot from as close as 25cm throughout the zoom range.

The lens' autofocus is powered by Olympus' breakthrough SWD. Designed to be the world's fastest AF system, this extraordinary autofocus drive provides both high speed and high precision while operating with lower noise than ever. Optimized for use with the new E-3, this lens enables the camera to demonstrate the full power of its high-speed capability, providing the fastest autofocus available in the world using a standard zoom lens.

ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD
The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD is a high-performance super-telescopic zoom lens that features, for the first time, the SWD (Supersonic Wave Drive) autofocus system and covers a zoom range equivalent to 100 to 200mm of a 35mm camera lens. ED lens elements are used extensively to correct the color blurring that can occur when telescopic lenses are extended to their maximum focal length, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. Close-up shooting capability is also superb, with a minimum shooting distance of just 1.2 meters throughout the zoom range.

Autofocus is powered by Olympus' breakthrough SWD, enabling this lens to achieve an AF speed about two times faster2 than the previous ED 50-200mm f2.8-3.5 model. The ideal partner for the E-3, this lens maximizes that camera's high-speed autofocus capability, and with its superior tracking capability, this lens is ideal for sports photography and outdoor shooting applications.

ZUIKO DIGITAL ED 14-35mm f2.0 SWD
The ZUIKO DIGITAL ED 14-35mm f2.0 SWD (equivalent to 28mm to 70mm) is the world's first standard zoom lens to feature a large f2.0 aperture3. Boasting industry-leading imaging performance, this lens is a worthy addition to the Olympus Super High Grade (SHG) series of lenses. Together with the ED 7-14mm f4.0, ED 35-100mm f2.0 and ED 90-250mm f2.8 lenses, this lens completes Olympus' series of professional zoom lenses with fixed F-values.

The flagship of the ZUIKO DIGITAL series, this lens was developed to meet the requirements of the most demanding professionals. It includes reliable splash- and dust-proofing, Olympus' exclusive SWD-driven ultra-fast AF system, a mechanically interlocked manual focusing mechanism and a large, petal-shaped hood with a polarization filter control window.

With its unique f2.0 aperture providing bright viewing with a sharp subject and a soft blurring of the background, this lens epitomizes the versatility, power and creative freedom made possible by the Four Thirds System and is ideal for almost any application - from landscapes and portraits to indoor shooting and photojournalism.

ZUIKO DIGITAL 2x Teleconverter EC-20
The ZUIKO DIGITAL 2x Teleconverter EC-20 is an ultra-compact, high-performance lens capable of doubling the focal length of the master lens. It can be mounted on any ZUIKO DIGITAL lens, dramatically extending lens performance and putting more subjects within the photographer's range without affecting mobility or ease of use.

Complementing the already available ZUIKO DIGITAL 1.4x Teleconverter EC-14, the EC-20 adds new versatility to the ZUIKO DIGITAL line-up, providing a convenient, cost-effective solution to the demands of telescopic shooting, as well as wide-angle macro and ultra-high-magnification shooting.

Availability
The ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD will be available in November 2007.
The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD will be available in December 2007
The ZUIKO DIGITAL ED 14-35mm f2.0 SWD will be available in the first quarter of 2008.
The ZUIKO DIGITAL 2x Teleconverter EC-20 will be available in December 2007.

U.S. Pricing / Product Configurations
ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD Estimated Street Price: $999.99
ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD Estimated Street Price: $1,199.99
ZUIKO DIGITAL ED 14-35mm f2.0 SWD Estimated Street Price: $2,299.99
ZUIKO DIGITAL 2x Teleconverter EC-20 Estimated Street Price: $479.99

Some more cool features include its Live View LCD, a 2.5" 230K-pixel screen that swivels on two axes, the Olympus Supersonic Wave Filter dust reduction technology we've come to expect, and compatibility with both Compact Flash and xD format memory cards. Check out the pretty tech gallery below, followed by the press release:
Press release:

OLYMPUS BREAKS THE AF SPEED BARRIER WITH THE WORLD'S FASTEST AUTOFOCUS TECHNOLOGY IN NEW DIGITAL SLR CAMERA AND LENS

E-3 Digital SLR Combined with Zuiko Digital Specific SWD 12-60mm (24-120mm Equivalent)
Lens Delivers Fastest AutoFocus Technology to Photographers

CENTER VALLEY, Pa., October 16, 2007 - Olympus today announces the new Olympus E-3, which is the flagship of its Digital SLR line and provides the high-precision performance demanded by professional and enthusiastic photographers. It combines speed and weatherproof durability for capturing exceptional images in any situation. Olympus pioneered Full Time Live View and Dust Reduction technologies for digital SLR cameras, leading where others have followed. Now, the new E-3 enhances those technical innovations and raises the performance bar with the fastest autofocus in the world. Body-Integrated Mechanical Image Stabilization to stabilize every lens, a 10-megapixel Live MOS image sensor to capture beautiful images, and a magnesium alloy body for dust-proof and splash-proof durability join the impressive innovations developed for the E-3, including:

Speed: When coupled with three new ZUIKO DIGITAL Supersonic Wave Drive™ Lenses (SWD) announced today, like the ED 12-60mm f2.8-4.0 (24-120mm equivalent), the E-3 offers unmatched AF speeds, and the fastest AF speed in the world with that lens.1 It employs a newly-developed high speed 11-point biaxial cross type AF system, 5 frames-per-second continuous shooting, and 1/8000 second top shutter speed for the quickness required in any shooting situation.

Superior Image Quality: In-Body Mechanical Image Stabilization with Supersonic Wave Drive technology ensures blur-free images for all lenses attached to the E-3, so now even low-light telephoto shots are clear and sharp when holding the camera in shaky hands. Its 10-megapixel Live MOS Image Sensor delivers high-resolution images for large format print sizes, and TruePic III™ digital processing engine ensures high-speed image processing, accurate color and improved detail with low noise. The camera's interior components combined with digital-specific lenses offer the edge-to-edge crystal clarity that only 100 percent digital optics can provide.

Swivel Live View LCD: A dual-axis swivel 2.5-inch Live View LCD covers all the viewing angles from low to high and side to side, to assure accurate composition. Real-time image monitoring of white balance and exposure enables greater creative control of settings to secure the best possible photograph.

Reliability: The E-3's large optical viewfinder provides a 100 percent accurate view and its 1.15x magnification makes it one of the largest and most accurate viewfinders for reliable composition. The proven effective built-in Dust Reduction System with the Supersonic Wave Filter eliminates spots from photos. A durable shutter mechanism with the lifespan of 150,000 exposures meets the demands of serious photographers. Also, the E-3's sealed magnesium alloy chassis is completely splash-proof and dust-proof for use with pro lenses on expeditions to the most extreme environments on the planet.

"Olympus was the first to bring body-integrated Dust Reduction, 100 percent digital-specific lenses and 'Full Time Live View' to the digital SLR market," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "Olympus continues to innovate by producing cameras of the highest quality with breakthrough technology. The new E-3 will satisfy the pro-level needs of our customers with incredible AF speed, superior image quality due, in part, to In-body Mechanical Image Stabilization that stabilizes all lenses attached to the camera, and a durable body to capture it all."

World's Fastest Autofocus
When it comes to measuring camera speed, autofocus is a key factor. If a camera's AF system does not meet photographers' demands and lock focus accurately and quickly, they will miss shots regardless of the camera's shot-to-shot speed or start-up time. The E-3's new AF system is the world's fastest in combination with the ZUIKO DIGITAL SWD ED 12-60mm f2.8-4.0 lens, to ensure fast focus for clear, sharp photos. Additionally, every lens attached to the E-3 benefits from faster AF, not just the SWD lenses, so the E-3 can lock focus on a fast-moving subject and capture that once-in-a-lifetime shot.

The secret to the camera's high-speed focusing is a unique Twin cross type (fully biaxial) 11 point AF sensor, based on proprietary Olympus micro-sensing technologies, that achieves equally effective performance on both the vertical and horizontal axis. With most biaxial sensors, performance on the vertical and horizontal axes is not equal, and there is often a perceived difference in response time when using different lenses. However, unlike systems that respond at nominally lower f-stop values simply by boosting sensitivity, the E-3's AF sensor features a totally redesigned hounds tooth-pattern phase detection sensor layout that uses micro-lamination technologies to achieve superior real-world performance.

AF accuracy is further ensured by precise alignment of the optical axis from the lens to the AF phase detection sensors, and accurate mounting of the sensors within the AF unit. The AF unit used in the E-3 is made of high-tensile engineering plastic, which is further protected by the camera's high-rigidity magnesium body. In addition, data from a dedicated temperature sensor is used to compensate for changes in operating temperature.

The 11 AF target points on the E-3 can be selected to work individually or dynamically in combination with adjacent target points. Once a photographer knows the general direction of a moving subject - a Formula One racecar zooming around a track for example - the AF area can be selected based on the anticipated motion to maintain accuracy.

The newly developed Olympus Supersonic Wave Drive (SWD) lenses on the E-3 enable auto focusing at ultra-high speed with precise and quiet operation. Quietness is essential when shooting in a situation where silence is truly golden, such as photographing exotic birds up close in the wild or musicians at a classical music quartet. But this technology truly shines in combination with three new Olympus ZUIKO DIGITAL SWD lenses that employ Supersonic Wave Drive motor technology inside: the ED 12-60mm f2.8-4.0 SWD (24-120mm equivalent); ED 50-200mm f2.8-3.5 SWD (100-400mm equivalent), and the ED 14-35mm f2.0 SWD (28-70mm equivalent). The new ED 50-200mm f2.8-3.5 SWD lens focuses twice as fast as the previous ZUIKO DIGITAL lens with that focal length, and the new ED 14-35mm f2.0 joins the existing 35-100mm f2.0 as the brightest lenses in their class. Mechanical focusing is also available for easy and accurate manual focusing by hand.

The E-3 can capture images at the highest image-quality setting at a rate of 5 frames per second. With shutter speeds of up 1/8000 second, it is possible to freeze action when photographing a cheetah in fast pursuit across the plain, or a fastball before it connects with the bat.

Superior Image Quality: Steady As It Goes
To prevent image blur caused by camera shake, which can occur in dim lighting or with longer telephoto lenses, the E-3 employs In-body Mechanical Image Stabilization, which compensates for camera movement up to 5 steps EV and delivers blur-free images taken with any of the ZUIKO DIGITAL lenses available for the camera. Moreover, built-in SWD Image Stabilization offers the advantage of image stabilization for every lens attached to the camera body, so there is no need to purchase image stabilized lenses at a premium price.

At the heart of the built-in image stabilizer unit are the Olympus-exclusive Supersonic Wave Drive motors with excellent responsiveness and control. The motors use information about camera shake gathered by a gyro sensor that detects and analyzes hand vibrations, and move the image sensor with a piezoelectric element.

The E-3's high-performance Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a new state-of-the-art amplifier circuit to eradicate noise and capture fine image details in both highlight and shadow areas.

The camera's Live MOS image sensor is complemented by Olympus' TruePic III Image Processor that produces crystal clear photos using all the pixel information for each image to provide the best digital images possible with accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression in between. TruePic III also lowers image noise in images shot at higher ISO settings, enabling great results in low-light situations.

Swivel Live View LCD: What You See Is What You Get
Olympus Live View empowers users to easily compose their subjects live on the LCD and see precisely how the settings they select impact the image before the shutter is released and the image is captured. By altering settings like white balance and exposure, and visually confirming how these changes affect the final image, this real-time monitoring offers a level of versatility and creative control that cannot be achieved by other digital SLR cameras that only offer an optical viewfinder.

The E-3's 100 percent accurate swivel Live View HyperCrystal™ LCD can be rotated freely so photographers can compose with the camera held overhead or down low, enabling them to take shots from angles impossible until now without feeling like a contortionist. Because Live View enables an E-3 photographer to communicate face-to-face with subjects and still have everything in the frame with the camera body out of the way, an encouraging smile or wink of the eye can be used with a shy or nervous subject to get the desired results.

Live View provides an advantage for everyone who enjoys taking extreme close up macro shots, when composing on an optical viewfinder may be awkward, because it provides a magnification of the subject right on the LCD by a factor of 5, 7 or 10 times for sharp, pinpoint focus. The E-3 will also enable photographers to see over barriers because its swiveling LCD panel keeps subjects in view even with the camera held overhead.

The bright 2.5-inch adjustable LCD displays 230,000 pixels in vivid color and includes HyperCrystal™ technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 170 degrees, which ensures images can be composed from even the most obscure angles. The 2.5 inch LCD makes viewing icons and text on the camera's menu a squint-free process.

Reliability: Built for Adventure
The E-3 employs a large, easy-to-see optical viewfinder with 1.15x magnification and 100 percent accuracy. Photographers can rely on the E-3 to capture exactly what they compose through the optical viewfinder, so they aren't disappointed when viewing images back at the computer. This optical viewfinder also both reduces eyestrain and makes manual focusing easier.

Olympus' proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology physically vibrates to remove dust and other particles from the front of the image sensor, and captures the debris on a special adhesive membrane every time you turn on the camera. It can even remove dust attached by intermolecular force that cannot be removed by physical vibration or by discharging static electricity. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

The E-3 is the ideal combination of strength and mass, and was built with a new casting technology to create a stronger magnesium chassis for greater durability. The camera is also sealed to make it splash-proof and dust-proof, and when used with Pro lenses it is sealed from the elements to perform in the most rugged conditions. Its classic penta-mirror design is portable enough to comfortably shoot with all day, and measures 5.59 inches (142mm) by 4.56 inches (116mm) by 2.93 inches (74.5mm), excluding protrusions, and weighs 28.2 ounces (800 grams) body only. Photographers will experience unparalleled ease of use - from menus that make sense and buttons on the body that are easy to understand and operate for total manual control, to customizable settings for every imaginable situation. Moreover, the camera's durable shutter mechanism is rated up to 150,000 cycles, so it will withstand heavy day-to-day use.

Accepting both CompactFlash Type I & II, UDMA, Microdrives and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Extending the Power of the E-System with New Accessories
To coincide with the launch of the E-3, Olympus is releasing several new accessories for the E-System. The HLD-4 Power Battery Holder can hold up to two Lithium Ion BLM-1 batteries to extend the performance life of the E-3 and its existing BLM-1 battery. It also enables effortless vertical shooting with its own separate shutter button, two control dials, and dedicated Function and AF target buttons. Like the E-3 body, the battery holder is splash-proof and dust-proof to endure severe climates.

The FL-50R and FL-36R are new wireless electronic flashes designed exclusively for digital photography. Their light emitting and brightness control circuitry achieve uniform illumination in the picture area and high brightness control accuracy. Both flashes have a rotary head that can be rotated in four directions. When these flashes are used in combination with the E-3, which features a commander function incorporated in its built-in flash, wireless multi-flash photography is possible without using an outside commander. The E-3 can control up to three wireless flashing groups independently, and control of multiple flashes is possible even in an environment in which both the FL-50R and FL-36R coexist. In addition, the centralized control/display system makes it possible to enter and check all of the selected items on the E-3's Super Control Panel LCD. This ensures excellent operability and mobility.

Availability
The Olympus E-3 Digital SLR will be available in November 2007. It includes: E-3 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-3 Body Estimated Street Price: $1,699
HLD-4 Battery Holder Estimated Street Price: $199
FL-50R Estimated Street Price: $499
FL-36R Estimated Street Price: $299