Television, despite what the manufacturers are saying, is in a pretty boring place at the moment. The jump to color from black and white, to high definition from standard—even the unmitigated failure that was 3D—those were moments in TV history. What we’ve currently got is gentle, natural leaps in picture quality:…
The advent of the internet, torrenting, and legally dubious streaming sites have threatened theaters for years, but cinemas are still big business and Dolby is investing in its future with Dolby Cinema.
There are three ways that television displays can be improved, two of which you're probably already familiar with: you can up the density of the pixels, or increase the refresh rate. But Dolby has taken to improving the third factor: They're building a better and brighter pixel.
From your home theater to the cineplex, Dolby has long been the industry standard for serious digital sound. If you're not using Dolby's proprietary tech, you're playing games. With Dolby Vision tech, the company wants to do to make movies on your TV look as good as it makes them sound on your surround sound system.