When Yeezy premiers a film, it's safe to assume he's not going to gather some people inside an auditorium and hit the lights. Why do that when you could commission a massive pyramid to house a seven-screen cinematic palace?

Remember when Kanye went on an epic rant back in January about his new technology-fueled initiative DONDA? Remember the talk of his quasi-sci-fi short film set in 2016, which would be projected onto seven screens? Yeah, he wasn't lying. It's happening, and it'll see the light of day next week.

Everyone's chattering about Whodat.biz, the new site claiming to be from Kanye West's insane tech startup Donda. By everybody, I mean The Washington Post and Twitter, which went bezerker over it, and, well, us. But Whodat.biz? Oh come on, now. If this ain't a hoax, I'll eat Kanye's doo-doo.

Earlier this year, Kanye West went on an epic Twitter berserker barrage that was so insane it promised to revolutionize tech, architecture, education and everything in between. Apparently (emphasis on APPARENTLY), his first project with his new start up, Donda Media, popped up in beta last night and it's... uhh... what …