Gizmodo: doritos

Doritos' Late Night Augmented Reality Bags Are Like a Party at Taco Bell

Jason Chen — Tue, 07 Jul 2009 18:00:00 EDT

These new bags of Doritos Late Night Taco-flavored chips (I just ate 50) are special not just because of what's inside, but what's on the bag. If you have a webcam, you can simulate a concert in a bag.

Just hold up the symbol on the back of the bag to your webcam—webcam not included in Doritos bag—and visit doritoslatenight.com. You'll get the option of Choosing Blink182 or Big Boi, and they'll magically POP out of your bag, onscreen, and do a little dance for you.

Unless you're four years old or really, really love Doritos, this'll be interesting for about 10 minutes. But when it's done, you have a bag of Doritos that taste like Taco Bell tacos. Score.

If you're trying to decide between the bag of Doritos that doesn't let you do something with your webcam and the one that does, the choice is obvious. [Doritos Late Night]

Doritos Beams Ad into Space, Ensuring Even Extraterrestrials Get Obese and Lazy

Adam Frucci — Thu, 12 Jun 2008 17:20:00 EDT

In a silly PR move, Doritos is beaming an ad for their chips into space, apparently so aliens, when they invade, will attack the Frito-Lay factories first.

They broadcast a 30 second video (what format isn't clear; I hope the aliens have VLC!) into space which was voted on by the British to best represent life on Earth, or at least the moments of life on Earth that involve trying to sell unhealthy corn chips. Peter Charles, Head of the "Doritos Broadcast Project" can apparently still sleep at night after saying "We also shouldn't be too surprised if the first aliens start arriving on planet Earth immediately demanding a bag of Doritos." If so, the universe is more doomed than I thought. [Physorg]

Snack Advert to be Beamed Into Space: Will Aliens Like Doritos?

Kit Eaton — Fri, 07 Mar 2008 11:23:05 EST

The makers of the cheesy snack Doritos launched a new competition today, asking the UK public to design a new advert for a unique audience: ETs. The winner's 30-second video clip will actually be beamed from the high frequency radar telescope in Svalbard, Norway, in June, directed toward a likely looking star in Ursa Major. Doritos are calling it the world's first interstellar advertising campaign, and who are we to argue with a claim like that? We do have one question, though, which all humankind should ponder on— is a snack food the best way to advertise intelligent life on Earth?

The winner of the "You Make It, We'll Play It" competition will get the equivalent of $40,000 and their advert shown on terrestrial TV too. Meanwhile, on June 12th, aided by astronomers from Leicester University, the EISCAT 500Mhz UHF Radar will direct the space-bound advert transmission toward the star 47 Ursae Majoris, which is apparently pretty similar to our Sun and may have habitable planets. How far off is that potential alien audience, you ask? It's (you'll love this) 42 light years away.

Assuming aliens are interested at all in our transmissions, that means that in 42 years time, the signal may be either amusing and confusing alien scientists on another planet, or triggering an incoming invasion of cheese-frenzied extra-terrestrials.

So, Giz readers, is the Dorito advert more culturally relevant than a cheery Beatles tune? Let us know in the comments. [PRnewswire]