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What Happens When You Tattoo a Website Ad on Your Face—And That Website Goes Out of Business

Back in the halcyon days of the dotcom boom, we did a lot of crazy things. We spent millions of dollars on extravagant nerd parties. We lavished mountains of funding and cocaine on startups selling diapers to puppies. And, eventually, we skinvertised ads on the backs and arms and faces of human beings. And then those…