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Chris Jacob
Obviously Monster stepped over the bounds on this, and the quote is certainly... well, misleading. But I wouldn't call it "out of context" - the original post on Engadget was the usual blather, and there was no context to be out of, so to speak. It was a non sequitur. And it wasn't as if Engadget had reviewed the product and found it lacking, this was a pre-release post.
Monster (and their ad agency) certainly deserve a good spanking for this, but I feel like Engadget almost got what they deserve for their loose writing. Live by the snark, die by the snark. That's what I say.
Regardless, if Monster wants to use a quote from Engadget, that's no problem. We suggest this one: Monster Cable sucks. Update: Monster has removed the quote from the site. Now that was fast. Power to the people!
@Nick: Engadget should ask Monster to link directly from an article on Monster's homepage to the review of the headphones on Engadget's site then turn the review article into a goatse!
@gadam07: Monster's marketing (I believe) is an inadvertent miss-direction. See Monster thinks they are marketing to the teenager and/or technophile 20-something. But what is actually happening is that the middle-aged technophile-wannabes (and uninformed audiophile wannabees) see the products being marketed to the younger tech savvy crowd and they presume it must be a good product so they buy it... The intended demographic does not...
@bpapa9013 - Is now an ego maniac thanks to his new star ->: You think it's inadvertant? Oh, how charmingly naive you are. The 20-something-audiophile knows better, and is unlikely to have the depth-of-pocket that 40-year-old Walter McShopsatbestbuy has. Walter wants to be 20 again, and spends all his money on shiney white plastic to keep up with the Joneses. Sounds to me like the marketing is spot-on.
@DeusExMach blames Canada for this...: Well I meant in-so-far as headphones and other crap. Obviously the high-end cables are pretty specifically marketed to the middle-aged idiot that could conceivable afford them... duh.
I suppose this textual abortion was birthed out of the addled mind of the same typing simian that wrote "It was the best of times, it was the blurst of times..".
04/17/09
Monster (and their ad agency) certainly deserve a good spanking for this, but I feel like Engadget almost got what they deserve for their loose writing. Live by the snark, die by the snark. That's what I say.
04/17/09
Monster Cable sucks.
Update: Monster has removed the quote from the site. Now that was fast. Power to the people!
From engadget.com
04/17/09
Monster Cable sucks.
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Release the Lawyers!
04/17/09
"Monster Cable Whole-Heatedly endorses Engadget in every way possible." -MonsterCable
So could associating two brands in this way end up hurting both brands? It should; let's make this happen...
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Amen, last time i visited every post had a "first" comment. Classy posters over there. Just classy.
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monstergadgetcablecrapINC
04/17/09
"There are no better headphones in which to drop the beat into" should be written "There are no better headphones into which to drop the beat".
It is outrageous flustercucks of incongrous verbosity up with which I will not put.