Yahoo's New Logo Is Boring, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design—and it hints at how Yahoo is changing on a… » 9/05/13 1:21am 9/05/13 1:21am