CANON’S NEW EOS REBEL XS CAMERA LOOKS TO INSPIRE A NEW GENERATION OF DIGITAL SLR PHOTOGRAPHERS

Photographers Looking for the Next Step Up From Their Point-and-Shoot Camera Will Enjoy the
High-End Features and Fun-to-Use SLR Technology of Canon’s Newest Rebel Camera

LAKE SUCCESS, N.Y., July 8, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the introduction of the EOS Rebel XS, a new entry-level digital camera that affordably puts Canon SLR technology such as an Optical Imaged Stabilized lens and easy-to-use professional features into the hands of emerging photographers. Consumers looking to take their photography a step further and begin shooting with an SLR will find the transition easier than ever with Canon’s new Rebel XS digital SLR camera. From the parent photographing a little league game, to the tourist shooting a wondrous new city, the Canon Rebel XS camera makes photography easy for everyone. Canon has also introduced the latest model in the EX series of Speedlite flashes: the Canon Speedlite 430EX II.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera was designed to embody what customers have come to expect from the EOS Rebel series — a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera’s Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon’s DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camera[i].

“We are proud to introduce the new EOS Rebel XS camera at a very exciting time in digital imaging. As consumers have fully embraced digital photography, with many consumers purchasing their second or third digital camera models, we see the Rebel XS as the bridge to help photographers cross over from the world of point-and-shoot cameras to digital SLR technology,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A first in Canon’s EOS line-up, the Rebel XS camera’s continuous JPEG burst rate allows users to continuously shoot a scene until the memory card is at capacity. This will be particularly helpful for new photographers looking to capture that perfect image of a moving subject.

The Live View function allows users to frame and shoot images in real time via the camera’s 2.5 inch LCD screen, a great feature for users accustomed to framing shots via LCD monitors on point-and-shoot digital cameras. The Camera’s Auto Lighting Optimizer detects dark areas of an image and automatically adjusts brightness and contrast to ensure optimal image results. The Canon Rebel XS allows greater ease of use through large control buttons and easy-to-see operating panel indications such as ISO settings visible through the viewfinder and Canon Speedlite controls through the camera LCD menu.

The Rebel XS incorporates an APS-C size (22.2 x 14.8 mm) CMOS sensor with 10.1 million pixel images and Canon’s exclusive high-performance DIGIC III image processor to help deliver high levels of imaging performance and responsiveness. It also has Canon’s exclusive EOS Integrated Cleaning System, which features both hardware and software-based dust removal technology. Additionally, weighing less than 1 lb./450 grams, this camera is the lightest body in the EOS digital series camera lineup.

The EOS Rebel XS camera is compatible with Canon’s extensive lineup of more than 60 EF and EF-S lenses, including the Image Stabilizer-equipped EF-S18–55mm f/3.5–5.6 IS, which is included in the camera’s standard zoom lens kit package. The Canon Rebel XS will be available in black or silver colored body variations.

Canon Speedlite 430EX II
The new Canon Speedlite 430EX II, which succeeds the 430EX, realizes an approximately 20 percent reduction in recycling time compared with its predecessor. Like the 580EX II, the 430EX II allows users to control flash functions and input settings using the camera’s LCD monitor[ii], and also offers a quick-lock attachment system and a metal mounting foot for improved contact reliability and durability. The new Canon Speedlite 430EX II will carry an estimated retail price of $329.99.

In the Box
Expected to ship in August 2008 the Canon Rebel XS camera is available in a zoom lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom lens, a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera’s estimated retail price is $699.99.

Though standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand-alone purchase and carries an estimated retail price of $199.99.

[Canon]

•No rear info panel (now on main LCD)
•95 percent coverage, 0.72x viewfinder (to D3's 100 percent, 0.7x)
•Smaller battery, plus uses D300's MB-D10 battery pack
•Expanded Function button options (macro for any camera menu item)
•Less robust shutter (150,000 cycles, like D300)
•Single CF slot
•Minor menu and control differences

To save $2000, some heft and bulk, they're all little sacrifices I'd gladly take. [DP Review]

The only thing you really sacrifice is a smidge of burst speed (down to 5FPS, or 8 with the battery pack) and the 5:4 cropping options. Otherwise, it actually has a bunch of improvements all around: The 51-point autofocus-system has gotten an IQ boost with 3D focus tracking (which apparently made Nikon's test-shooting at Belmont the other week a crispy clear breeze). Active D-Lighting for more contrast-y highlights and shadows is more automagical than before. The virtual horizon can now be displayed with live view. Plus, it has the sensor auto-cleaning from the D300 that was strangely absent from the D3, along with GPS support and HDMI port. The ISO can still be cranked to 25,600 or dropped to 100. It really is the D3 in body barely bigger than the D300.

Drooling yet? It'll be available later this month. I think Nikon has a hit here—Canon better have their 5D Mark II ready to go.

THE AGILE NEW NIKON D700 FX-FORMAT D-SLR CAMERA DELIVERS PERFORMANCE INSPIRED BY THE NIKON D3 IN A SMALLER, LIGHTER DESIGN

Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.

Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera's three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low-noise throughout its native ISO range of 200 to 6400.

“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”

The legendary Nikon FX-Format CMOS sensor

The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.

The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.

Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.

Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.

Enhanced Live View modes and viewfinder

Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.

While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51-AF points, as well as a framing grid can also be superimposed on the finder screen to suit the photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95* (body only).

[Nikon]

[Flickr via NikonD700.com]

[Nikon Rumors Shot 1 and Shot 2]

Price (body only) :US $ 2999(2999美元)

Sensor(感光原件) :
• 36 x 23.9 mm CMOS sensor
• FX format
• RGB Color Filter Array
• Built-in fixed low-pass filter
• 12.9 million total pixels
• 12.1 million effective pixels
• 3:2 aspect ratio

Image processor(影像处理器) :Nikon EXPEED

A/D conversion(数模转换器) :14 bit

Image sizes(图片尺寸) :
(FX format)
• 4256 x 2832 [L; 12.1 MP]
• 3184 x 2120 [M; 6.8 MP]
• 2128 x 1416 [S; 3.0 MP]
(DX format)
• 2784 x 1848 [L; 5.1 MP]
• 2080 x 1384 [M; 2.9 MP]
• 1392 x 920 [S; 1.3 MP]]

File formats(文件格式) :
• NEF (12-bit or 14-bit, compressed or lossless compressed RAW)
• NEF + JPEG
• TIFF
• JPEG (EXIF 2.21)

Lens mount(镜头接口) :
• Nikon F mount with AF coupling and AF contacts
• No field of view crop (full-frame)
• When using DX lenses / DX mode 1.5x FOV crop

Usable lenses(可使用镜头类型) :
• Type G or D AF NIKKOR: All functions supported
• DX AF NIKKOR: All functions supported except FX-format (36×24)/5:4 (30×24) image size
• AF NIKKOR other than type G or D: All functions supported except 3D Color Matrix Metering II
• AI-P NIKKOR: All functions supported except autofocus and 3D Color Matrix Metering II
• Non-CPU AI NIKKOR: Can be used in exposure modes A and M; electronic rangefinder can be used if maximum aperture is f/5.6 or faster; Color Matrix Metering and aperture value display supported if user provides lens data

Auto Focus(自动对焦方式) :
• 51 focus points (15 cross-type sensors)
• Multi-CAM 3500FX
• AF working range: -1 to +19 EV
• Contrast Detect in Live View (Tripod) mode

Exposure modes(曝光模式) :
• Program Auto [P] with flexible program
• Shutter-Priority Auto [S]
• Aperture-Priority Auto [A]

Metering(测光模式) :
• 3D Color Matrix Metering II (type G and D lenses); color matrix metering II (other CPU lenses); color matrix metering (non-CPU lenses if user provides lens data; metering performed)
• Center-weighted: Weight of 75% given to 8, 15, or 20 mm dia. circle in center of frame or weighting based on average of entire frame
• Spot: Meters approx. 4 mm dia. circle (about 1.5% of frame) centered on selected focus point (on center focus point when non-CPU lens is used)

White balance(白平衡) :
• Auto (1005-pixel CCD, image sensor)
• Presets (seven) with fine tuning
• Manual presets (four)
• Color temperature in Kelvin (2500 - 10000 K, 31 steps)
• White balance bracketing (2 to 9 frames, 10,20,30 MIRED steps)

Sensitivity(感光度) :
• Auto (200 - 6400)
• Up to ISO 25600(expanded range)

Flash Sync Mode(闪光模式) :
• Front-curtain Sync (normal)
• Red-Eye Reduction
• Red-Eye Reduction with Slow Sync
• Slow Sync
• Rear-curtain Sync

Languages(菜单语言) :
• Chinese (Simplified and Traditional)
• Dutch
• English
• Finnish
• French
• German
• Italian
• Japanese
• Korean
• Polish
• Portuguese
• Russian
• Spanish
• Swedish

Storage(存储) :
• Compact Flash Type I or II
• UDMA, Microdrive and FAT32 supported

Power(电源) :
• Lithium-Ion EN-EL3e (7.4 V, 1500 mAh)
• Included battery charger MH-18a
• Optional AC adapter EH-5a
• Optional MB-D10 battery pack / vertical grip

Vertical grip(外接手柄) :
• Optional MB-D10 battery pack / vertical grip
• One Rechargeable Li-ion Battery EN-EL4a, EN-EL4 or EN-EL3e or eight R6/AA-size alkaline (LR6), Ni-MH (HR6), lithium (FR6) batteries, or nickel-manganese ZR6 batteries

[Nikon Rumors, Nikon Rumors, PB]

Like many people, I have a digital camera and a cameraphone—but I find myself taking most of my shots with my phone just because it is so convenient. This is true despite the fact that the 2-megapixel camera on the iPhone blows goats (and it won't be getting any better next time around). So, my question to you is, what device do you use to take most of your photographs?

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

If true, that'd make it incredibly, stupidly cheap as far as major megapixel, full-frame cameras go, putting it more in prosumer than pure pro territory, somewhere between Canon's 5D and Nikon's D300, and way below either company's pro cams. Let's not hold our breaths yet, though. [DP Review via Photography]

[Canon EOS]

But as Yanko points out, the flash ring around the lens glass would most definitely lead to problematic light (a.k..a lens flare) in the taken image. That's why lens hoods exist.

Those of you who take issue with the lack of interchangable lenses—that's already a new trend we're seeing in dSLRs. And really, the biggest problem to me seems to be the rolling off the table factor. Otherwise, I'm sold. [Perez Prada via Yanko Design]

Price: $1499 with 17-85mm Image stabilized lens.

The Verdict: Compared to the 30D, the low light performance has been enhanced added noise reduction. (For the photography we find at trade shows and liveblogs, this is important.) The autofocus was generally faster but still sometimes wonky in low light. The 3-inch LCD is extremely useful for field proofing. The CF door has new weatherproofing. Live view is kind of useless for me without autofocus. My biggest complaint is that the 40D is a little underwhelming compared to, say, the Nikon D300 with it's many more AF points and serious, serious low noise. (They're not really in the same class, if you ask Nikon and Canon reps, but I'd consider jumping up from the 40D to the D300.) And that the 17-85 lens has always been a bit soft for my liking. Can't explain it, but I've never found it to be as sharp as the 18-55 non-IS that came with the 30D. Those are my quick and dirty impressions (now updated with wisdom from the crowd below.) [Canon 40D gallery on Flickr]

There are two major types of image sensors for digital cameras and camcorders: CCD (charged-couple device) and CMOS (complementary metal-oxide-semiconductor, sometimes also known as active pixel sensor). We're not going to get into the really geeky differences, because you don't really need to know or care. What you should know is that higher-end digital SLRs (the big cameras with a removable lens) use CMOS because it's easier to make bigger CMOS sensors; and mobile phones do because CMOS uses less power. That said, most point-and-shoot cameras and most camcorders use the more common CCD sensor.

The big thing about image sensors? Size matters. And we're not talking megapixels. Half the reason shots taken with a DSLR look so much better than the ones taken with your backpocket point and shoot is that the DSLR's image sensor is massive in comparison. The difference can be even more stark when you compare shots from a 2-megapixel cameraphone with a standard 2-megapixel camera. (The other half is the lens—pros will tell you it's all about the glass—but we're talking sensors here.)

You see, in order to cram more and more pixels onto tiny sensors—think $150 cameras claiming to rock 10 megapixels of awesome—you've gotta make the pixels smaller and smaller, which a) makes photos look grainy and b) makes the sensor suck at picking up light. The result: Low-light shots look like they're off a security camera from 1997, especially when you crank up the ISO (light sensitivity) setting. When a point-and-shoot promises you shots at 1600 ISO, it's generally a sacrifice you don't want to make: unuseable pics full of rainbow-colored noise.

The best DSLRs use 35mm sensors, that is, a sensor that is the same size as a frame of standard film. This is known as "full frame." The D3, Nikon's biggest, baddest DSLR camera, costs $5,000 but only shoots at 12.2 megapixels. By contrast, its Canon competitor rocks 23. Still, the D3 beats all comers in low-light shooting, mainly because its 36 x 23.9mm sensor doesn't try to shove a bunch of megapixels onto it. By better, we mean that the pictures have less noise (that rainbow-colored grain). It's also why rumors of a new 24.4-megapixel Nikon spark some concern—there's no way it'll shoot as well in the dark. Sony promises to release a 25-megapixel Alpha DSLR this September. It will be sweet, but being the highest in megapixels doesn't guarantee its place in the winner's circle.

So when you're out camera shopping, don't think that more megapixels is more better. A lot of review sites will list the size of a camera's image sensor (plus the other stuff obviously) and a 6MP camera with a sensor the same size as an 8MP model is gonna take better pictures. Check out these two Kodak point and shoots from CES, the m1033 and Z1085. Same megapixel count, but the Z1085 has a bigger sensor (1/1.7-inches is larger than 1/2.3-inches, non-math majors) and will almost certainly shoot less noisy pictures.

Of course, a DSLR will take better shots than any point-and-shoot, but while DSLRs are getting cheaper every day (only $475 for a Nikon D40 or $450 for a Canon Digital Rebel XT (both with lens) that might not fit everyone's budget. Plus, they don't fit in your pocket, like your dumb cameraphone.

Something we missed, or you still wanna know? Send any questions about cameras (or anything else) to tips@gizmodo.com, with "Giz Explains" in the subject line.

The low light performance sucks, courtesy of a tiny light sensor, which is half the size of a beginner's DSLR. So you need brilliant lighting to avoid dim or blurry shots. And Casio's solution of "one of the brightest and fastest flashes ever on a consumer camera" ain't much of one, unless you're into harshly lit photos.

Topping that bit of suck off, the digital (not optical) eyepiece is crummy, and both start-up and focusing are sloooow. No zooming, during HD video capture either. And high-speed videos offer no sound or any setting changes mid-filming. But overall, Pogue says that those sniggles are "like complaining that your 7-year-old violin virtuoso is lousy at sports" and that "Casio deserves congratulations for innovating in so many big, bold, industry-defying ways." Buy it for speed, not the other stuff. [NYT]

[DPReview]

The cam will supposedly shoot at 6fps instead of 3, and will have dual Digic III processors instead of a single Digic II cpu. The AF system will use 29 points instead of 9, and it'll have the same weather sealing as the topline 1Ds Mark III, as well as live view. The announcement is supposed to come on April 22nd, at $3500. That's a lot of stat smather, but the bottom line is that Nikon's D300 better watch its ass. [DP Review via Photography Bay, thanks Eric]

The new 5D II will not be released at Photokina, but instead will be a surprise announcement on April 22, according to a source I am unwilling to disclose. The specs of the new camera are as follows (final name unavailable):

- 15.3 MP full frame CMOS sensor (vastly improved light-gathering capacity per pixel: improved micro lenses; miniaturized micro circuitry; enhanced signal/noise ratio)
- Weather sealing same as 1Ds Mark III

- Dual Digic III with all-new "CXR" NR system reported to best 3rd party NR software. Available as a C.F with 4 levels of customizable parameters.
14 bit A/D conversion

- ISO 12800 (C.F. up to 25600)

- Reported 1 2/3 stop sensitivity improvement

- All-new 29-point TTL CMOS sensor
with 12 cross-type for F/2.8 or faster lens
(35% faster than 40D)

- Micro lens fine adjustment for up to 14 lenses

- 300,000 exposure shutter durability

- 6.0 / 3.0 fps

- 3.0" LCD
922,000 pixels

- EOS Integrated Cleaning System

- Live View (improved from 450D; latest generation)

- 6/3 fps continuous shooting for up to 68 frames

- MSRP $3499, available June 2

The CMOS in the new camera will be an entirely new generation, not based on the current flagship or the current camera it is replacing. The reason Canon can do this without cutting into the 1D series is because the new flagship will best the 5D in 3 key areas: frame rate, buffer, and AF. Canon recognizes these are extremely important to sports photographers. No one shooting pro sports goes backwards to save a few thousand dollars on a body. Canon knows this and understands it isn't competing against itself - even if amateurs on forums such as this (who wont buy the pro-series cam) do.

The CXR NR system will detail retention at 12800 similar to 3200 on current model, though a 1 2/3 stop improvement is the conservative, stated estimate. Canon hopes to create a "wow" factor with a conservative estimate that surpasses itself in studio/ pro review tests, because they know at this level, you'll be looking there. The philosophy here is that it will create such a "buzz," many who would not consider this camera will consider it. Calling a 2-stop advantage a 2-stop advantage would simply be meeting expectations. FPS will also slightly exceed 6 (and 3), as stated. Canon received negative feedback for the 6.5 FPS quoted in the 40D and learned from their mistake here. (Expect Nikon to underpromise at D3 and above cameras in the future. This is common when technology advancements under perform "consumer pull")

The weather sealing will, in fact, be the same as the current flagship. This is in direct response to Nikon and Pentax. Expect full weather sealing to be a feature in all but low-end (Rebel) bodies in the next cycle. You can thank Pentax for this.

Battery life will only be improved by just under 10% due to the extra processing required.

The market segment is not in direct competition with the D300. Just as the 5D created a new class of camera 3 years ago, the new 5D will create a similar new niche above the D300, but below the current Canon flagship. It will remain the affordable, full-frame niche that Nikon chose not to produce. The new Canon flagship, this Fall, will have a "1.5:1 price/performance advantage to the Nikon flagship." (Read carefully: this statement refers to the coming Canon flagship, not the 5D II being discussed here).

Why why why? We can only assume the guy's got loads of money and didn't care if the camera burst into a million sad little fragments.

But, no matter how crazy the idea seems, it actually came up with a useful fact: according to the perpetrator himself, the solid construction of the D3 meant that it survived with no problems. You can check out the video on YouTube if you don't believe us. Freaky. [YouTube]

Thanks to the dedicated second image sensor, it:

"focuses quickly as you aim the lens, without ever blacking out the screen...the screen doesn't go on-off-on, there's no loud clacking, and there's no baffling exhibition of mirror calisthenics inside the camera."

OLYMPUS E-420: WORLD'S SMALLEST AND LIGHTEST CONSUMER DIGITAL SLR DELIVERS ENHANCED AUTOFOCUS LIVE VIEW

Compact Size Makes It the Ultimate DSLR to Take Anywhere,
Next-Generation Live View Ensures It Performs Better When You Get There

CENTER VALLEY, Pa., March 5, 2008 - Olympus today announces the extremely portable E-420 - perfect for everyone who wants to step up to the power and performance of a digital SLR (single lens reflex) yet enjoy the ease of use and ability to compose images on the LCD common to point-and-shoot cameras. Weighing a mere 380 grams (13.4 ounces), the E-420 is 20 to 40 percent lighter than competing DSLRs. Good things come in this small package, including Live View, which enables users to hold the camera away from their faces and interact with their subjects - ideal when capturing photos of children, for example.

This lightweight 10-megapixel DSLR offers heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and consumer-friendly fast On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-420 LCD is large enough for users to compose and review images without squinting. The small camera's LCD is not just larger, it is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

• On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way;
• Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits;
• New and Improved HyperCrystal II™ Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center;
• Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
• Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

"The Olympus E-420 delivers the professional-grade image quality of a digital SLR with the simple operation of a point-and-shoot camera," said John Knaur, senior marketing manager - DSLR, Olympus Imaging America Inc. "Thanks to the camera's small size and lightweight body, users can take the E-420 everywhere, and they will never miss another shot because the of the camera's straightforward controls. Additionally, our innovative technologies help consumers get more from Live View."

World's Smallest Digital SLR
A camera designed to be held away from the face lets you take great photographs without weighing you down. The E-420 is small enough to fit into a purse or a jacket pocket and light enough to shoot with comfortably all day. Measuring 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions), it is the world's smallest digital SLR. And at a featherweight 13.4 ounces, only its predecessor (E-410) weighs less. The E-420's new ergonomic grip on the front of the body allows for easier one-handed operation and ensures a secure hold in the most challenging shooting conditions.

One of the World's Thinnest Lenses Meets the World's Most Compact DSLR
The world's smallest DSLR deserves a similarly compact lens, and Olympus has it: the ultra compact Zuiko 25mm f2.8 digital specific lens. This 0.9 inch-thick lens offers a fixed 50mm equivalent angle of view. Together with the E-420, the Zuiko 25mm f2.8 lens will offer the ultimate combination of ease of use and portability.

Photographers can also purchase the E-420 in a kit with a compact, Zuiko Digital 28-84mm equivalent (ED 14-42mm Four Thirds) f3.5-f5.6 lens that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Both lenses (Zuiko 25mm f2.8 and 28-84mm f3.5-f5.6) are part Olympus' expanding line of 100 percent digital lenses - designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.

The Live View Experience
Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use a swivel LCD screen than to climb a ladder or lie on your stomach.

The E-420 solves these problems with its Live View LCD, which enables photographers to hold the camera away from their faces and at angles they just cannot reach by using the optical viewfinder alone. The E-420's new Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

A viewable LCD is where a great Live View experience begins. Few things are more annoying for a photographer than squinting to see an image on an LCD screen in bright sunlight or a dimly lit room. The E-420 solves this problem with its large, bright 2.7-inch LCD display that incorporates new HyperCrystal II technology. This display offers twice the contrast for better viewing in extreme light conditions (i.e. when the sun is at your back), a broader color gamut that displays a greater range of color detail, and a 176-degree viewing angle.

Always Find a Face in the Crowd
A camera this consumer-friendly is perfect for taking portraits of friends and family while out and about. The E-420's Face Detection feature distinguishes between people's faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.

Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-420 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Preview All the Possibilities
With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the E-420 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Enlarge Your Photos
Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the E-420's 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today's printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-420 delivers excellent dynamic range for accurate color fidelity and a new state-of-the-art amplifier circuit dramatically reduces noise and captures fine image details in the highlight and shadow areas.

Improved Auto White Balance
Many digital SLR users want to focus their attention on things other than white balance while they are on the move. As a result, the E-420 features an improved automatic white balance performance with a new algorithm for more accurate color.

TruePic III for Image Clarity & Speed
Olympus' TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Worried about missing the winning goal at the soccer game? The image processor on the E-420 enables it to shoot up to 3.5 frames per second in sequenced shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus' proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

Media Versatility
Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the E-420 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless Flash Capability
If you decide to venture into the arena of advanced lighting, the E-420 is ready to meet the challenge. The E-420 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-420, wireless multi-flash photography is possible. The E-420 can control up to three wireless flash groups independently, with several flash units per group.

Availability
The Olympus E-420 Digital SLR will be available in May 2008. It includes: E-420 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing / Product Configurations
E-420 body Estimated Street Price: $499.99
E-420 with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $599.99
E-420 with ED 25mm f2.8 Zuiko Digital Lens Estimated Street Price: $699.99